When right wing billionaire Larry Ellison hired trolling blogger Bari Weiss to run CBS News, Weiss arrived with the promise of “balanced, fact-based news,” “independent, principled journalism,” and a unique “entrepreneurial drive and editorial vision” that would completely modernize the network and reach the “everyday Americans” she claimed were being “ignored by mainstream media.”
In reality, she was hired by the billionaire to take what she did at her weird little troll blog (troll people for clicks, coddle the extraction class, punch left) and weave it into CBS News in a way that would get ratings and go viral on social media. She wasn’t hired to do journalism, she was hired to do attention-grabbing class and race agitprop to entertain and befuddle the electorate for a billionaire.
“Damage was particularly bad at CBS Mornings, hosted by Gayle King, which has long held the third-place ratings spot among network morning shows. But that recently changed: CBS Mornings averaged 1.8 million total viewers earlier this month, then dropped to 1.59 million on June 3, the day after executives fired Scott Pelley, the de facto face of CBS News.
That amounted to an 11 percent slip in audience following what was already the “worst-rated May on record” in CBS Mornings history, according to the ratings data.”
It’s not that you can’t make right wing and oligarch friendly propaganda entertaining. There’s no shortage of those sorts of options across AM radio, broadcast TV, Fox news on cable, and the internet. Bari Weiss just isn’t good at anything. Not running a major newsroom. Not converting a longstanding network into an oligarch apologist-machine, not managing human beings, and not even entertaining people.
She’s a fairly prototypical media industry brunchlord, the type that just keeps failing upward in a way that’s in no way reflective of her competency or what she’s actually accomplished.
Reports from within CBS News have been uniformly negative, and there continues to be rumblings that Weiss will be replaced or at least see her responsibilities scaled down. There’s potential here for Larry Ellison to fuse CBS News, his looming acquisition of CNN, and his co-ownership of TikTok into a very effective propaganda machine. Fortunately for democracy, Larry doesn’t seem all that competent either.
Trump-allied billionaire Larry Ellison hired blogtroller Bari Weiss to turn what was left of CBS News into a right wing safe space for oligarchs and autocrats like Trump and Netanyahu. If the patient died during surgery, I don’t think Ellison would lose any sleep. But I do think Ellison hoped that Weiss could at least turn CBS News into a viral, right wing propaganda vessel certain people actually wanted to watch.
But Weiss’ tenure has been a bumbling mess on all fronts. MAGA folks aren’t interested in CBS News’ bland agitprop. And most existing viewers have been running for the exits, resulting in CBS News recently seeing its worst ratings in a quarter century. Her clumsy attempted censorship of stories critical of the president have also caused a mass exodus of any actual remaining journalists.
Those who are left are even more pissed after Weiss recently fired 60 Minutes executive producer Tanya Simon, her deputy, and two correspondents (Sharyn Alfonsi and Cecilia Vega). In her place she put Nick Bilton, a former tech journalist and documentary filmmaker with no broadcast experience.
Bilton’s a fairly typical fail upward type remembered by many in tech journalism for the time he tried to take credit for the Wall Street Journal’s coverage of Elizabeth Holmes and the Theranos scandal:
A lasting memory of Bilton is his stolen-valor coverage of Theranos, months after the WSJ’s John Carreyrou broke the story
His introduction as the new boss of 60 Minutes did not go well.
Leaked audio of a recent meeting between Bilton and CBS News staff was dropped in the lap of the New York Times and Status. In it, 60 Minutes correspondent Scott Pelley accused Weiss of “murdering” the longstanding Sunday news program, told Bilton he had “slender” qualifications for his new job and questioned the network’s commitment to the future of the program:
“She is murdering ‘60 Minutes,’” the correspondent said. “She does not love this place. She was brought in to kill it, and she’s been doing exactly that.”
Mr. Pelley added: “She has no qualifications for her job; you have slender qualifications for this job. The changes that she’s made at the ‘Evening News’ have been catastrophic, so why should we expect that any of this is going to be any better?”
There are several parts of the meeting where Bilton and his staff clearly try to shut Pelley up, quite unsuccessfully:
Oliver Darcy got the audio of the heated 60 Minutes meeting where Scott Pelley dressed Nick Bilton down!"You know what was rude? Black Thursday. That was the absolute definition of rudeness. Telling Tanya Simon she had to be out of here at five o'clock."www.status.news/p/scott-pell…
CBS obviously didn’t take Pelley’s comments well and has now fired him. Pelley in response offered an even more blistering statement accusing Weiss and CBS News of “injecting falsehoods and bias” into his stories. After Weiss came in swinging an axe and dismantling 60 Minutes with a total disregard for journalism, history, or tact, she accused Pelley of creating a “hostile work environment”:
"They’re going to have to fire him. No amount of HR speak will have him retract what he said," one CBS staffer just told me, adding: "For an anti-woke crusader, this is pretty woke of [Bari] to accuse Pelley of after firing the entire leadership of his show and two correspondent colleagues."
Weiss ran a small blog full of trolls and c-tier columnists whose primary purpose is to blow smoke up the ass of wealth and power and punch down and left. I genuinely do think Ellison hired Weiss thinking she had the savvy to revolutionize and modernize CBS News for the social media era. But Weiss has shown repeatedly that she’s marginally competent and has the media savvy of a 90-year-old Conservative man.
Rich Republicans certainly do love to destroy and attack journalism that critiques wealth and power. But they don’t just destroy their targets. They’ll purchase a traditional news brand or communications platform, then leverage any remaining reputation to seed the public with lazy, oligarch-friendly agitprop (see: Newsweek, The Baltimore Sun, The Las Vegas Review-Journal, Twitter, TikTok, CBS, and soon CNN).
In a country with fairly terrible media literacy standards, it takes most of the public years to notice anything has changed at these hijacked zombie publications and platforms, if they notice at all. If you are cogent enough to notice and vocalize any resistance, like Scott Pelley did, you’re treated as a problematic rabble rouser undermining company interests.
If Weiss was competent, she’d make changes with some amount of subtlety resulting in a propaganda outlet that isn’t quite so ham-fisted. If she was competent, the end product at CBS News, however partisan, would already be something that was at least grabbing ad eyeballs. She’s not competent, or subtle. And the backlash is proportional.
“While I want to thank CBS News for funding this generous gift towards my education, I want to also acknowledge how the recent direction of the outlet stains the legacy of Mike Wallace, the namesake of this scholarship,” Santiago Campos said onstage to enthusiastic applause from the audience.”
Management has already started to scale back Weiss’ responsibilities, and I strongly suspect she will be replaced by somebody worse (but better for ratings) by the end of the summer.
When right wing billionaire Larry Ellison (and his nepobaby kid David) hired trolling blogger Bari Weiss to run CBS News, Weiss arrived with the promise of “balanced, fact-based news,” “independent, principled journalism,” and a unique “entrepreneurial drive and editorial vision” that would completely modernize the network and reach the “everyday Americans” she claimed were being “ignored by mainstream media.”
In reality, she was hired by the billionaire to take what she did at her weird little troll blog (troll people for clicks, coddle the extraction class, punch left) and weave it into CBS News in a way that would get ratings and go viral on social media. She wasn’t hired to do journalism, she was hired to do attention-grabbing class and race agitprop.
So, unsurprisingly, leaks are starting to emerge that Paramount is getting tired of the failures, and is starting to have “informal” conversations about scaling back Weiss’ role at CBS (and any planned oversight she might have if the Ellisons can pull off their acquisition of Warner Brothers and CNN). From the paywalled Puck report and this non-paywalled alternative:
“Bari would likely cede day-to-day control over Evening News, CBS Mornings, and 60 Minutes to this more experienced, as-yet-unnamed executive, shifting her focus to the news division’s digital growth while maintaining broad editorial influence across all the company’s platforms.”
Weiss, who was a trolling New York Times opinion columnist before she was the trolling editor in chief at Free Press, had no meaningful journalism or major news org management experience. That’s shown up repeatedly at CBS with all sorts of gaffes, like last-second impromptu edits made to the nightly newscast teleprompter in a way that easily confused her chosen nightly news host Tony Dokoupil. Or in the way Dokoupil couldn’t get the basic paperwork to properly cover the president’s trip to China.
All of these things would be fine if Weiss was getting ad attention and making money, but she isn’t. In part because she seems to have no understanding of modern media, and no idea of how to convert her weird troll blog aesthetic to a massive TV news organization. Despite all of her promises of media revolution, Weiss effectively has the brain of a 90-year old conservative man.
So it seems unlikely that Weiss will have much success managing CBS’ “digital growth” either. Ultimately that means the Ellisons will, after they’ve had enough time to try and justify the $150 million they paid for Bari’s troll blog, find someone worse who can try to get the network the attention it craves. Weiss, as is the case with all brunchlords, will somehow find a way to fail upward. It’s physics.
The problem for everyone involved is that the Paramount and Warner Brothers mergers have saddled the new giant company with an ocean of debt. Debt that historically only gets paid off one way: by hiking prices, firing workers, and cutting corners in a way that degrades product quality. That’s rocky terrain for a broadcast TV network already struggling with dying broadcast viewership and sagging relevance.
Last month FCC boss Brendan Carr illegally ignored remaining U.S. media consolidation laws to rubber stamp Nexstar’s $6.2 billion purchase of Tegna. It’s part of the generational Republican quest to steadily consolidate media, then replace whatever journalism remains with a soggy mish mash of lazy infotainment and right wing propaganda (see: Sinclair Broadcasting).
But there’s trouble in paradise: a judge issued a temporary restraining order blocking the merger from proceeding. For now.
“Defendants must immediately cease all ongoing actions relating to integration and consolidation of Nexstar and Tegna,” wrote Troy Nunley, the chief judge in US District Court for the Eastern District of California.
The savior in this case is curiously DirecTV, not-long-ago spun off from its own disastrous union with AT&T. DirecTV filed suit saying that the consolidation in local broadcast TV will erode what’s left of competition in the local broadcast TV sector, harming product quality, opinion diversity, and labor, while resulting in higher overall prices (for everyone) in exchange for even worse product.
From the restraining order:
“Nexstar admits the merger will greatly increase its already huge “scale” and its “leverage,” i.e., the ability to force its TV distribution customers, including Plaintiff, to pay even higher fees for local news, live sports, and other content they distribute to their subscribers. Plaintiff alleges Nexstar will also shut down local newsrooms in dozens of markets, reducing the amount, variety, and quality of local broadcast news that Americans rely on for trusted information about their communities. Plaintiff asserts those harms from reduced competition are precisely what antitrust laws are designed to prevent.”
Nexstar was so certain the merger was a done deal, it had begun changing the physical signs and logos on many of the acquired stations it had begun integrating, something it’s since been forced to reverse. The company has also tried to insist it can’t comply with some of the Judge’s demands because some aspects of the early integration “can’t be undone.”
The deal would combine Nexstar’s stable of more than local 200 stations with Tegna’s 65 outlets in major markets nationwide, blowing past restrictions that no company can control more than 39 percent of households (the new combined company reaches 54.5 percent). In addition to the NexStar lawsuit, the companies are also being sued by a coalition of eight attorneys general and consumer groups.
Since Rupert Murdoch convinced Ronald Reagan to eliminate laws preventing one mogul from owning a paper and TV station in one market, Republican policies (and corporations) have pushed relentlessly to pursue the goal of a monolithic, highly consolidated media in exclusive service to the extraction class and corporate power. The result has been anything but subtle.
Media scholars have been warning about the perils of this for decades, but only recently, under the ham-fisted efforts of Trumpism, have people truly begun seeing the full outline of the threat. The media sector (like most U.S. sectors) desperately needs an antitrust renaissance; and if the federal government is no longer willing to engage in adult supervision, other parties will have to fill the void.
MAGA Republicans spent year swaddling themselves in phony “America first!” rhetoric (including suffering an embolism over Chinese influence over TikTok), but have suddenly gone mysteriously quiet now that $24 billion in Saudi, Chinese, and other foreign cash is helping to bankroll right wing billionaire Larry Ellison’s $111 billion acquisition of Warner Brothers.
The Wall Street Journal (Reuters non-paywalled alternative) indicates that Saudi Arabia’s Public Investment Fund (PIF) has finalized plans to provide roughly $10 billion to help fund the deal, with another $14 billion split between Qatar Investment Authority and Abu Dhabi’s L’imad Holding. China’s Tencent is also expected to contribute hundreds of millions of dollars to fund Ellison’s media play.
Because the Trump administration is a corrupt, pay-to-play kakistocracy subservient to the interests of global oligarchs and autocrats, Paramount executives don’t expect any meaningful regulatory review, despite the obvious competition, labor, and foreign influence issues that plague the major deal:
Paramount executives do not expect the funds’ involvement to trigger a review by the Committee on Foreign Investment in the U.S. or Federal Communications Commission, the Journal said.
That’s before you even get to the problems with having Middle East countries back the ongoing Republican plan to dominate consolidated corporate media and destroy what’s left of U.S. journalism. Democrats have performatively urged FCC boss Brendan Carr to investigate, but that’s obviously not happening, despite Carr’s history of phony outrage at foreign government meddling.
This has all been a pretty standard road map for autocracies around the world, including Orban’s Hungary. Party-friendly oligarchs buy up all the media, which then gets to work pummeling the public with right wing propaganda while the government strangles independent journalism just out of frame.
It will continue to accelerate here in the States until the public reaches critical mass and our so-called “opposition party” develops an actual, functional backbone and cultivates more ruthless leadership.
Right wing broadcasters are having a very good time under Brendan Carr, who has looked to destroy all remaining media consolidation limits to let them merge. Such companies, like Sinclair, Nexstar, and Tegna, don’t do journalism so much as they do soggy, right wing propaganda and infotainment, usually with endless fear mongering about drugs, homelessness, and crime rates.
They’re just one part of the right wing’s effort to remake the entirety of media into a massive safe space for dim autocrats.
Carr’s latest effort: he rubber stamped Nexstar Media Group’s $6.2 billion purchase of Tegna behind closed doors. Carr let the merged companies ignore our remaining media consolidation limits, which prevent one company from being the primary broadcast news voice for more than 39 percent of households (the new combined company reaches 54.5 percent).
Nexstar (a very Republican friendly company that also owns The Hill), not that long ago fired a journalist whose reporting angered Trump. Combined with Tegna, the two companies will own 221 Big Four broadcast stations, or more than half of the U.S. stations affiliated with FOX, NBC, ABC, or CBS.
Carr’s been on a campaign to ensure these right-wing loyal companies have more power in their dealings with their national counterparts (remember how they helped Carr censor Jimmy Kimmel?). The efforts come as local Americans increasingly live in “local news deserts” where quality local journalism simply no longer exists.
Anna Gomez, the lone Democrat left at the FCC (Republicans refuse to fill the other seat), didn’t have nice things to say about Carr’s decision to ignore the public interest protections without a transparent, public vote (indicating Carr very clearly knew this would be very unpopular):
NEWS: The FCC has approved the unlawful Nexstar-TEGNA merger behind closed doors.The consequences of this rubber stamp approval will be felt in living rooms and newsrooms across the country, resulting in fewer voices, less competition, and higher costs for consumers.
As always, Carr’s order approving the merger leverages all manner of pseudo-legalistic sounding bullshit to justify ignoring Congress and the law. And he parrots a bunch of completely empty promises by Nexstar that they’ll ramp up the production of more “local news”:
“We note that Nexstar has made significant commitments in the agency’s record as well, further ensuring that this transaction promotes the public interest. To further serve its local communities, Nexstar commits to expanding its investment in local news and programming, including increasing the amount of local news it provides in acquired markets.”
Except again, by “news” we mean right wing propaganda. And Brendan Carr never meaningfully holds corporate power accountable for anything, unless it involves a comedian making fun of the president or companies not being suitably racist enough for the president’s liking.
Eight states have already filed a lawsuit challenging the legality of the decision. The lawsuits understandably focus heavily on the competition impacts, and the likely higher cable TV prices that will result for most of you:
“By consolidating with a major competitor, Nexstar would likely acquire the power to charge MVPDs higher retransmission consent fees for Big 4 station content. In turn, those MVPDs would likely pass on the increased retransmission consent fees, in large measure, to their subscribers in the form of substantially higher cable and satellite bills.”
California regulators attempted to slow the process down by proposing a standard timing agreement with Nexstar, where the company would suspend its acquisition of Tegna until the state completed its investigation.
But something of particular note: on pages 16-17 of the states’ amended complaint, it becomes clear that Nexstar completely ignored the State AGs for 8 days, then ignored their lawsuit for another 18 hours, and then told the state AGs “The relief sought in your Complaint is no longer available.”
In other words, what passes for some of the only real antitrust enforcement we have (a scattered coalition of states) have to fight both consolidated corporate power and the authoritarian, corrupt government simultaneously to make any inroads in the public interest.
“This is completely unprecedented,” Free Press (the consumer group, not the Bari Weiss troll farm) Research Director S. Derek Turner told me via email. “Nexstar and the Trump DOJ and FCC seem to have acted in concert to deprive the citizens of of these 8 states their rights to have our AG enforce the antitrust laws on our behalf.”
If Carr succeeds here, I suspect it won’t be long before you see Sinclair and this new combined company merge. Carr is also fielding requests by the big four national broadcasters to eliminate restrictions preventing them from merging as well (one of many reasons they’ve been so feckless). After that, you’ll likely see more consolidation across telecom, tech, and media.
It is, just in case we’ve forgotten, the complete opposite of the “antitrust reform populism” Trump, and a long line of useful idiots, promised last election season.
While this is certainly an act of some desperation (less than 20% of all U.S. TV viewing is now broadcast), claiming this doesn’t matter because this is “just local broadcasting” and the “future is the internet” (something I see often) is a violent misread of the dire stakes of the situation. This aggressive, Trump-loyal consolidation hasn’t, and isn’t, just being confined to broadcast television (see: Twitter, TikTok).
This is, to be clear, a coordinated and illegal authoritarian/corporatist effort to ignore the public interest and the law to expand right wing propaganda’s power over an already clearly befuddled and broadly misinformed electorate. Right wingers will continue to engage in this quest to dominate the entirety of U.S. media (following in the steps of Victor Orban in Hungary) until they run into something other than the political and policy equivalent of soft pudding.
When right wing billionaire Larry Ellison (and his nepobaby kid David) hired trolling blogger Bari Weiss to run CBS News, Weiss arrived with the promise of “balanced, fact-based news,” “independent, principled journalism,” and a unique “entrepreneurial drive and editorial vision” that would completely modernize the network and reach the “everyday Americans” traditionally ignored by mainstream media.
As we noted at the time, that was all bullshit code for turning CBS into yet another outlet that panders to global autocrats, normalizes far right wing extremism, coddles corporate power, and generally shits all over progressive societal reforms.
Weiss wasn’t a journalist, had no serious journalism experience, isn’t good at journalism, and wasn’t hired to do journalism. She was hired specifically to do ratings-grabbing, viral, right wing friendly agitprop which the Ellisons mistakenly seemed to think there was a massive market for. But unfortunately for Weiss, she’s not good at that either.
And it’s just observationally true that nobody actually wants what CBS’ new ownership is selling.
Broadcast TV was already in trouble (just 20% of all TV viewing is now broadcast). The conspiratorial right wing MAGA movement already has countless propaganda outlets to choose from. And the folks who used to find CBS News semi useful aren’t sticking around. “CBS Evening News” ratings keep dipping below 4 million viewers; the kind of ratings that caused CBS to revamp things in the first place.
“Demo figures are perhaps even more alarming. “CBS Evening News” lost about 15% of its viewership in the adults 25 to 54 bracket for the first quarter of 2026. ABC is also off by around 4%, while “Nightly” is up 8%.”
“Viewers are smart. They understand that under Ellison’s ownership, and with Weiss at the helm, CBS News has charted a new course … one that is friendlier to Donald Trump and the MAGA movement he leads.”
It’s just not clear who Weiss thinks she’s appealing to. There’s no shortage of weird, timid, corporatist, center-right blandness across journalism. Countless outlets are making such a pivot the under Trump in an industry that’s being increasingly consolidated under the ownership of terrible rich assholes with increasingly extreme, anti-democratic ideals. And fewer and fewer people watch broadcast TV anyway.
It’s clear Larry Ellison and other right wingers envy and want to emulate the control of media Victor Orban enjoys in Hungary. Under most autocratic models, party-loyal oligarchs buy up all the major companies, pummel the country with propaganda, and the government sues, harasses, and strangles real journalism just out of frame. As it progresses and gets worse, journalists often wind up dead.
But America is much bigger and much more diverse than Hungary. People are also increasingly consuming media and news in short form snippets from a massive and expanding assortment of influencers (credible or not), independent outlets, and direct-to-consumer journalists. “Flooding the zone with shit,” (to use a Steve Bannon term) impacts everybody, and makes it hard for any one player to dominate modern media.
The folks who’ll rise above the noise in this fractured, new, badly automated, modern media landscape have to be either extremely clever, inherently gifted at pandering to the lowest common denominator, or undeniably authentic.
Bari Weiss is none of those.
Bari came into her job insisting she had the secret sauce to modernize CBS in the viral social media era, and by every indication there’s no evidence that’s actually true. Much of the stuff she’s introduced is just foundationally boring cack of interest to nobody.
As a result, I suspect Weiss’ tenure won’t last past the end of the summer.
I don’t want to give Larry Ellison any ideas, but you could see a future where he hires someone who actually is the modern hustlebro manfluencer version of Roger Ailes; somebody who can leverage CBS and Ellison’s new co-ownership of TikTok to create a truly modern, even uglier version of Fox News that seeds social media with inflammatory, pseudo-journalistic bullshit peppered with sports betting ads.
The thing is there’s just absolutely no evidence anybody at this new Paramount is remotely competent for good or ill, whether we’re talking about Weiss or Paramount President Jeff Shell (who was fired from Comcast for allegations of sexual harassment, and is now going through weird legal tangles at CBS).
Unfortunately, if all Larry Ellison accomplishes is the destruction of another cornerstone of U.S. journalism, he’s still broadly made the world a worse place in a way that benefits him personally. Though even then, you’d like to think there’s potential for people who actually have something ethical or authentic to say to build something useful from the ashes.
Of course, you’re supposed to try and have some subtlety in this so the public isn’t fully aware of the con. But the Trump administration doesn’t do subtlety.
Last week Secretary of Defense Pete Hegseth apparently got upset by the fact Trump’s war in Iran isn’t going very well. Poor Donald clearly didn’t understand the evolving nature of modern and inexpensive drone warfare (despite all the brutal evidence in Ukraine), and has gotten the country bogged down in precisely the sort of clusterfuck the fake populist pretended he opposed last election season.
Even our soggy corporate press has occasionally been making this clear to the public, something that upsets Pete Hegseth very much. Hegseth apparently got particularly upset with CNN recently insisting that the Iran War had “intensified.” It made him so upset that he openly pined for the moment when Larry Ellison (and his nepobaby son) control CNN, so they can cheerlead for war:
Hegseth: "Some in the press can't stop. Allow me to make suggestions. People look at the TV and they see banners, 'Mideast War Intensifies.' What should it read instead? How about, 'Iran increasingly desperate.' More fake news from CNN. The sooner David Ellison takes over that network, the better"
It’s very clear that the U.S. right wing won’t be satisfied until the entirety of U.S. media is owned by a handful of rich right wingers like Larry Ellison and Elon Musk, allowing them to create a North Korea bullhorn of daily, uniform propaganda that does nothing but lavish praise upon them. To build something like that here in the States requires a level of subtlety they’re simply not capable of:
Donald Trump is now just openly bragging about interfering in the media. He's the president. He's running a truck over the first amendment here.
Democrats historically suck on media policy and reform (even the progressive wing of the party is fairly incompetent on the subject), so you can’t expect much help there.
But there are several things working in our favor, including America’s sheer size (it’s very difficult to maintain the kind of control they’re looking for), our diversity, the decentralized nature of the modern internet, and the fact that most of the nepobabies (David Ellison) and brunchlords (Bari Weiss) integral to their plans appear to have absolutely no Earthly idea what they’re actually doing.
For example, all the debt Ellison has adopted from the purchase of CBS and Warner Brothers is going to force them to engage in massive, unprecedented cost cuttings and layoffs, making it hard to maintain informational control and build an effective, ratings-grabbing propaganda operation (even if Bari Weiss knew what she was doing, which she assuredly does not).
And the public still has agency. Larry Ellison can buy TikTok and Elon Musk can buy Twitter, but they can’t control the flow of the public as they flee to other, less white supremacist, right wing friendly alternatives. It’s sheer hubris to think they can maintain information control in a country this massive and diverse, and there will be some useful entertainment value in watching them set money on fire trying.
Most of Trump FCC boss Brendan Carr’s time lately has been split between destroying all consumer protection oversight and threatening media companies with fake investigations if they’re not appropriately deferential to our mad idiot king. The latter has tended to overshadow the former, but it’s all been an ugly combination of authoritarianism, regulatory capture, and rank corruption.
But every so often Carr pauses to do other stuff to show daddy Trump he’s a very good boy. Like his latest announcement that he’s creating a new “Pledge America Campaign” ahead of the country’s 250th birthday this July 4th. The campaign features a demand by Carr that U.S. media outlets make sure they’re airing “pro-America” programming through the summer holiday:
“Consistent with their longstanding public interest obligations, America’s broadcasters play a key role in educating, informing, and entertaining viewers and listeners all across America, and they are particularly well suited to air programming that is responsive to the needs and interests of their local communities.
The Pledge America Campaign enables broadcasters to lend their voices in support of Task Force 250 and the celebration of America’s 250th birthday by airing patriotic, pro-America content that celebrates the American journey and inspires its citizens by highlighting the historic accomplishments of this great nation from our founding through the Trump Administration today.”
While this is framed as a “voluntary initiative,” Carr’s recent history of launching costly and pointless investigations into companies that aren’t dutifully obedient lurks quietly in the background. You can clearly infer that Carr defines “programming that is responsive to the needs and interests of their local communities” as programming that kisses Republican ass and ignores criticism of Republican policy.
“If Carr’s pledge is truly voluntary, there would be no reason to limit it to broadcasters, said Harold Feld, a longtime telecom attorney who is senior VP of consumer advocacy group Public Knowledge. “If this were genuinely intended as voluntary, and genuinely about celebrating America, there is no reason to limit this to broadcasters,” Feld told Ars. “Cable operators are equally free to celebrate America, as are podcasters for that matter.”
The Trump FCC’s lone Democratic Commissioner (the authoritarians refuse to fill the other vacant commission seat), Anna Gomez, had this to say about the campaign over at Elon Musk’s right wing propaganda website:
Carr’s other effort to “empower local communities” has involved destroying popular media consolidation limits so that Trump-friendly broadcasters like Sinclair can merge and become more powerful than ever. It’s really not subtle how badly the MAGA movement wants a North Korea, Hungary, or Russia style media that delivers nothing but 24/7 agitprop blindly praising dear leader.
They’ll keep pushing toward their goal until they run into something other than soft pudding in response.
I’ve long written about how the U.S. establishment press no longer genuinely serves the public interest. Years of consolidation at the hands of (usually) rich, white, male, Conservative owners has resulted in a lazy U.S. press that reflects the interests of ownership. As a result you get a lot of feckless “he said, she said” coverage that struggles to report the actual truth, peppered with infotainment and agitprop.
This consolidated media ownership broadly normalizes Trump and Trumpism because it represents the sort of things affluent media ownership likes (deregulation, corporate tax breaks, unaccountable subsidies, rubber stamped merger approvals). But when there’s a meaningful progressive challenge to establishment norms (as we saw with coverage NYC Mayor Zohran Mamdani,) the fangs quickly come out.
You saw that recently during Alexandria Ocasio-Cortez’s trip to the Munich Security Conference, where the press went out of their way to criticize her for some relatively innocuous comments about Taiwan. Outlets like the New York Times, which will endlessly normalize Trump’s incoherent rambling, spent extra time making a news cycle out of AOC saying “um” a few times during a question response:
FWIW, I just emailed NYT's standards editor to ask about the paper's policy on this. Will update if I get a response.
This is, again, the same press that will routinely treat Trump’s insane, incoherent ramblings as completely normal, going so far as to edit his speeches to actively try to make him sound more cogent. Yet again, AOC saying “um” a few times became a huge news cycle by a press owned by people who are personally financially invested in AOC not becoming Senate Minority/Majority leader or President:
As is often the case, a lot of this non-story news cycle was started by Conservative media, which has come to dominate much of AM radio, traditional papers (WSJ, NY Post, WAPO), broadcast television (Sinclair, Nexstar, Tegna), cable news (Fox, OAN, Newsmax), and now the internet. And, as Emily Horne notes, a big player in the the AOC um news cycle was so-called “pink slime” newspapers.
“Pink slime” newspapers are fake local news papers built by local partisan operatives (almost always right wing) to seed misinformation and propaganda in the minds of poorly educated and already misinformed local voters. The total of such fake newspapers has tripled since 2019, and now roughly equals the number of real journalism organizations in America.
Horne noticed how major outlets like the New York Times and Politico linked out to several of these fake papers during the non-news cycle, helping amplify right wing propaganda. At several points they link out to a “newspaper” dubbed The Midwesterner, which isn’t a newspaper at all. It’s a right wing propaganda op run by Republicans to pee in the discourse pool:
“The Midwesterner purports to be a Michigan local news outlet. Per the Wayback Machine, the Midwesterner first appeared on February 4, 2023. It appears to have appeared online fully formed, with no announcement or notice. There’s no masthead, About section, or way to contact reporters. There are no ads, paywalls, or paid subscription options.”
Outlets like New York Times and Politico linked to the fake propaganda websites as serious examples of the kind of “criticism” AOC and other Democrats have to account for. But Horne discovered the dodgy nature of these outlets with just a little research:
“The main takeaway here: it’s clear that the Midwesterner isn’t a real media outlet, it’s a right-wing political content mill—which the New York Times and POLITICO both failed to note when they cited its viral tweet as the kind of foreign policy criticism that Democrats just need to face.
The leading political news outlets of our time should not be sourcing their reporting from scammy, obviously partisan websites with no mastheads. They shouldn’t be linking to their content without explaining who it’s from and what it’s about. But it appears they either didn’t know what they were citing, or didn’t care to find out.”
I’d recommend reading the whole thing in which she figures out who is secretly behind the Midwesterner (you guessed it, a top right wing political operative, not that that’s ever disclosed).
Mainstream outlets have been gamed by charlatans so consistently, we’re well past the point where they deserve any benefit of the doubt. While these outlets may still be peppered with some decent reporters, by and large they generally serve the extraction class. It’s not subtle. And the rise of fascism has made it less subtle than ever. Give your money, where possible, to reputable independent outlets and reporters.
