'Candy' Trademark Bully King Gets Trolled In Exquisite Fashion By 'Trademarkville'
from the game-over dept
As recently noted, Candy Crush Saga maker King recently decided to back off their absurdly broad trademark on the word “candy.” Instead, King chose to be obnoxious in other adventurous ways, recently acquiring an older, more specific trademark for the phrase “candy crush” that they’re now using to bully other game makers for little to no coherent reason. The company is busy continuing their trademark abuses of the word candy over in the EU, and they’re also continuing to bully Stoic, makers of the strategy-RPG The Banner Saga, for simply using the word saga.
We’ve also explored how some game makers have been creatively trolling King to bring greater attention to the absurdity of King’s behavior. Like the indie developers behind the game Candy Jam, in which users are encouraged to create any sort of game with the word candy in it. But the award for most creative trolling attempt now has to go to the makers of Trademarkville, a game in which you’re forced to decipher a King-lawyer crafted labyrinth of absurd trademark-constricted language for points. The game describes itself as such:
“In the magical town of TradeMarkVille every uttered word is instantly trademarked by the King’s wizard-lawyers and banished from language. People are forced to devise increasingly bizarre ways to express their thoughts. Ordinary communication becomes a puzzle, prose becomes poetry. Will a new sense of understanding prevail against the sorcery of intellectual property?”