King Backs Off Ridiculously Broad 'Candy' Trademark, Will Still Be Obnoxious In Other Ways
from the King-Kong dept
King is now filing to abandon their trademark on the word candy. That's not because they were willing to admit any fault on their part, but because the company will instead focus on an older, more specific trademark for "candy crush" in an attempt to wreak havoc. The company only just acquired that 2004 trademark in the last few months, and has already used it to try shut down a game called CandySwipe that came out two years before Candy Crush Saga. CandySwipe is still available in the Google Play store, and it has been flooded with five star reviews by people tired of King's shenanigans.
King released a statement to the press describing their decision as such:
"King has withdrawn its trademark application for Candy in the U.S., which we applied for in February 2013 before we acquired the early rights to Candy Crusher. Each market that King operates in is different with regard to IP. We feel that having the rights to Candy Crusher is the best option for protecting Candy Crush in the U.S. market. This does not affect our E.U. trademark for Candy and we continue to take all appropriate steps to protect our IP."In addition to using their candy crush trademark and continuing their defense of candy in Europe, King will also continue their campaign to stop Stoic, makers of the strategy-RPG The Banner Saga, from using the word saga. You know, because of potential confusion, not because King is being an obnoxious tyrant.