Apparently the millions Facebook has been spending on advertisements, lobbying, marketing and spamming the Indian government will be for naught. The Telecom Regulatory Authority of India (TRAI) appears poised to ban the practice of zero rating as part of its new net neutrality rules, effectively killing Facebook’s controversial Free Basics zero rating program once and for all in the country. According to the Times of India, TRAI is expected to deliver the death blow to Facebook’s world-domination ambitions within a week:
“Trai will issue an order to this effect within a week, top sources told TOI. The order is also expected to bar free or subsidised data packages that offer access to only a select services, such as Facebook, Twitter or WhatsApp messenger. “These are discriminatory and are against the concept of digital democracy. We will not allow them,” a source said. The regulator’s stand will clear the confusion over net neutrality. There were apprehensions over the manner in which free Internet was being offered, after the introduction of some zero-rated platforms with preferential treatment to a few websites for a fee.”
India would join Japan, The Netherlands, Chile and Slovenia in banning zero rating entirely, based on the idea that cap exemption gives some companies a leg up, and unfairly distorts the inherently level Internet playing field.
That’s something the FCC refused to do here in the States, and as a result we’re witnessing telecom carriers rushing toward who can be the most “innovative” in the zero rating space. AT&T and Verizon are now formally charging companies for premium, cap-exempt status, T-Mobile is throttling every shred of video that touches its network to 1.5 Mbps (and lying about it), and Comcast is now exempting its own streaming video service from usage caps, much to the chagrin of smaller streaming competitors. So far, the FCC’s response has been to nod dumbly.
In India, Facebook (lead by former FCC boss and neutrality waffler Kevin Martin), has been engaged in a blistering media and lobbying campaign to convince India that a curated walled garden run by Facebook was a great way to help the nation’s poor farmers. Indian activists and critics like Mozilla disagreed, arguing that the company was simply hiding its lust to control emerging ad markets under the banner of altruism, and if Facebook really wanted to help India’s poor, it should focus on improving the country’s actual Internet infrastructure.
Facebook’s initial response was to call critics of the company’s program extremists who were hurting the poor (despite many of the critics being local Indian activists who’ve dedicated a lifetime to that task). When that didn’t work, Facebook changed the name of the program, and filled local newspapers with full-page editorials by CEO Mark Zuckerberg declaring the company’s sole interest was poor farmers, not cornering developing ad markets. When people didn’t buy that, Facebook tried tricking its users (including those in the U.S. and UK) into spamming the Indian government.
It appears to be that last effort that may have pushed TRAI over the edge (you can read TRAI politely trying to ask Facebook (pdf) to prove the 11 million bogus supporters of Free Basics actually exist). Assuming TRAI follows through on reports, Facebook’s now forced to do what many critics wanted all along: actually put all of the money spent on lobbying and marketing Free Basics — into actually helping shore up India’s lagging telecom infrastructure.
Last year, you might recall that Netflix took some heat for striking zero rating deals with Australian ISPs, exempting Netflix content from broadband usage caps. Australia was a relatively unique scenario in that the cost of transit is so high, most big content services had struck similar deals, and Netflix didn’t want to put itself at a disadvantage in the newly launched Australian market by stubbornly holding on to neutrality principles. Still, it’s worth recalling what Netflix said after a few weeks of criticism:
“Data caps inhibit Internet innovation and are bad for consumers. In Australia, we recently sought to protect our new members from data caps by participating in ISP programs that, while common in Australia, effectively condone discrimination among video services (some capped, some not). We should have avoided that and will avoid it going forward. Fortunately, most fixed-line ISPs are raising or eliminating data caps in line with our belief that ISPs should provide great video for all services in a market and let consumers do the choosing.”
“Zero rating isn’t great for consumers as it has the potential to distort consumer choice in favor of choices selected by an ISP.”
Fast forward to 2016, and Netflix is suddenly throwing its support behind T-Mobile and its controversial Binge On zero rating program. Speaking on the company’s earnings call this week, Netflix CEO Reed Hastings praised Binge On, which throttles every shred of video that touches the T-Mobile network to 1.5 Mbps, whether or not consumers or content partners asked it to. According to Hastings, he’s thrilled about the program because it has driven more usage to Netflix:
“It?s voluntary to the customer. Every customer of T-Mobile can decide to turn it on or turn it off,” Hastings explained on an earnings call today. “They?re not charging any of the providers. It?s an open program. Many of our competitors such as Hulu and HBO are in the program also.” Netflix may be more inclined to defend this program because the company benefits from it: Hastings says that Netflix is seeing more viewership from T-Mobile customers ? no surprise since it makes “unlimited video consumption possible.” Hastings added that he hopes these kinds of programs expand further.”
But as the EFF has pointed out, the fact that users can opt out is irrelevant. T-Mobile’s been throttling every shred of video that touches its network to 1.5 Mbps (streamed or direct downloaded) by default, and then lying about it. Critics like YouTube and the EFF have, quite correctly, pointed out that such a program should be opt-in, for both consumers and content partners. The other problem is simply one of precedent; let T-Mobile dick about with how content gets treated, and that opens the door to every carrier modifying traffic to their own benefit.
By refusing to ban zero rating outright, the FCC has opened the door to a flood of similar ideas that are even worse and, cumulatively and aggressively, are eroding the idea of an open Internet. Worse, it’s happening to the thunderous applause of some consumers, who think they’re being given a gift when an ISP imposes utterly arbitrary usage caps, then graciously allows select content to bypass said caps. Make no mistake though; the act of fucking about with traffic in this fashion is an assault on net neutrality. That many people don’t understand this yet (or are eager to ignore the fact when it benefits them) doesn’t magically make it less true.
A few years ago, Netflix’s Hastings went on a Facebook rant about how Comcast was unfairly letting its own streaming services bypass the company’s usage caps. But now that Netflix is seeing benefits from zero rating, it’s apparently willing to throw its principles in the toilet. Netflix may want to be careful where it treads. As some companies have discovered, zero rating isn’t your friend — and the special treatment that benefits you today may come back to bite you tomorrow.
Verizon has joined the chorus of companies testing the FCC’s willingness to enforce its own net neutrality rules. The telco just unveiled something it’s calling FreeBee sponsored data, which effectively lets content companies pay to have their content exempt from wireless user usage caps. Much like AT&T’s controversial sponsored data service, the service makes a mockery of net neutrality in that it lets companies pay to give their content a leg up in the marketplace, putting other competitors at a distinct disadvantage.
According to a Verizon press release, companies can either pay Verizon to have their entire app or website exempted from usage caps (paying Verizon for each byte consumed), or pay Verizon a lump sum to have specific content exempted from usage caps (a video, a single audio file, or an app download). This is, according to Verizon, a wonderful way to add “value and utility” to the overall consumer experience:
“With 1 in 3 Americans now watching videos on their smartphone, and another 100 million on tablets, the business case for mobile is clear,” said Colson Hillier, vice president, Consumer Products at Verizon. “In today’s digital economy, FreeBee Data is a departure from the one size fits all approach to marketing. The opportunity to add value and utility to consumers’ everyday experiences will fundamentally transform how brands and businesses connect with their customers.”
Right, well, no.
While these zero rating efforts are pitched to oblivious consumers as akin to “free shipping” or “1-800 numbers for data,” they’ve been rightly lambasted by critics as a mammoth distortion of the traditionally-level Internet playing field. Whereas deep-pocketed companies can gain marketing advantage by throwing money at Verizon for cap-exempt status, smaller competitors, startups and non-profits won’t enjoy the same luxury. Not only does sponsored data give wealthier, bigger companies an unfair advantage, it gives companies like Verizon (with a generation of documented anti-competitive behavior under its belt) far too much power.
Unlike numerous other countries (Norway, Chile, Netherlands, Japan, Slovenia), the FCC chose to specifically avoid banning zero rating, instead stating it would act on a “case by case basis” to determine what’s anti-competitive, and what’s just creative marketing and pricing. That has opened the door to companies being allowed to brutally violate net neutrality, provided they’re just marginally clever about it.
Comcast, for example, is now exempting its own streaming service from its usage caps, claiming that it doesn’t violate net neutrality because it’s “delivered over Comcast’s managed IP infrastructure” and not the actual Internet. T-Mobile’s now throttling every video service that touches its network by default (and lying about it), but claims this is ok because users can opt out. AT&T and Verizon, meanwhile, are simply letting giant companies pay if they want to gain an utterly unfair competitive advantage over smaller, more shallow-pocketed competitors.
And so far the FCC’s response to these practices has ranged from praising them to weak-kneed promises that the agency is conducting notably informal inquiries. And while it’s entirely possible the FCC wants to see if its neutrality rules withstand ISP lawsuits before leaning on them too heavily, it’s also entirely possible the regulator is simply too timid to actually enforce the rules the public demanded it pass.
For much of the last year now, Facebook has been under fire in India for its “Free Basics” zero rating campaign, which exempts Facebook-approved content from carrier usage caps, purportedly to the benefit of the nation’s poor. Critics however have argued that Facebook’s just trying to corner developing ad markets under the banner of altruism, and giving one company so much control over what’s effectively a walled garden sets a horrible precedent for a truly open Internet. Indian regulator TRAI has agreed so far, arguing that what Facebook is doing is effectively glorified collusion, and it’s demanding that Facebook shut the program down until a public conversation about net neutrality can be had.
Like any good giant international company, Facebook’s response to this call for open and honest dialogue has been to launch a mammoth media and lobbying blitz across India. The campaign has included buying entire newspaper spreads in which Mark Zuckerberg professes to be super worried about the country’s farmers, to some subtle, local advertising:
But as we noted a few weeks ago, Facebook also engaged in some pretty shifty behavior to try and trick people into spamming Indian regulators in favor of Facebook’s Free Basics plan. Numerous people complained that the Facebook app tricked them into signing and sending a complaint to TRAI, after the regulator issued a call for public feedback on the country’s nascent net neutrality rules:
Facebook subsequently admitted it also “accidentally” sent the message to U.S and UK users as well, resulting in a flood of “feedback” from people who don’t live in India and may not even know what Free Basics is. Amusingly, TRAI appears to have noticed the spam attempt and called Facebook’s bluff. In a public notice (pdf), TRAI notes that it received 2.4 million responses in total, with about 1.9 million of them associated with Facebook’s media campaign domains.
Being Facebook-generated form letters, TRAI points out that none of these responses appear to answer any of the questions the regulators put forth in its original call for feedback. Facebook’s response, attached to the filing, is to claim that the company actually helped generate 11 million supporters of Free Basics, yet it mysteriously has no idea where these missing 9.1 million responses disappeared to. In other words, Facebook not only tried to trick its users into spamming the government, but it appears it may have lied about the overall volume of support Free Basics had.
Combined with Zuckerberg’s claims that opponents of Free Basics are extremists that hate the poor, Facebook’s making an excellent case for its critics who say that creating a walled garden version of the Internet in which Facebook is king is a very bad idea. A better idea? As numerous folks have suggested, how about putting all of this money being spent on Free basics, lobbying, spamming and marketing into actually updating India’s lagging broadband infrastructure?
Earlier today we wrote about the latest misleading claims from John Legere and T-Mobile about its BingeOn program. I’ve seen some confusion some of the discussions about this — some of it thanks to Legere’s misleading claims — so I wanted to go through exactly what T-Mobile appears to be doing and why it’s problematic. Also, with that, I wanted to highlight the key part of the FCC’s net neutrality rules regarding throttling, and the one single paragraph that T-Mobile appears to be banking on to protect it from getting slapped around.
First, let’s be clear: T-Mobile wants to pretend that this is a “semantic” dispute about what it’s doing, but that’s bullshit. From the beginning the company has been flat out lying about its actions. That may get it in trouble in two ways — first for violating the bright-line “no throttling” rules and for violating the corresponding transparency rules as well.
So what is T-Mobile doing: if you’re a T-Mobile customer and you visit a page to stream or download video (whether or not it’s a BingeOn partner), T-Mobile is automatically slowing down your bandwidth to about 1.5 Mbps. That’s the throttling bit. What T-Mobile is telling people is that it’s “optimizing” the video to a lower resolution. That may be true with some partners, but it’s not true of non-partners, especially ones that are encrypted, such as YouTube, where T-Mobile has no way of “optimizing” the video. Instead, even with encrypted streams, since the metadata is still there, it can tell that you’re, say, suddenly getting a lot of data from YouTube, and then it automatically slows down the bandwidth.
T-Mobile is hoping that at the server end, YouTube or any other video provider will see this slow bandwidth and say “oh, there’s a narrow pipe here, so we should degrade the video down to lower resolution. So, if there’s any “optimization” going on, it’s actually happening at the server end after T-Mobile has basically tricked them into thinking there’s a slow connection. But, in many cases, that doesn’t happen, and the end result is not optimized video, or faster video, or even (as T-Mobile keeps claiming) getting to view 3x the amount of data under existing data caps. Instead, it’s just the same video at the same resolution… but comes in much more slowly with lots of buffering.
So, to repeat: don’t fall for John Legere’s spin. The “proprietary technology” he keeps touting is not optimizing non-partner video. It is doing one thing and one thing only: and that’s throttling the video.
Now, on to the FCC’s rules. Let’s look at what the rules pretty clearly say:
A person engaged in the provision of broadband Internet access service, insofar as such
person is so engaged, shall not impair or degrade lawful Internet traffic on the basis of
Internet content, application, or service, or use of a non-harmful device, subject to
reasonable network management.
Throughout the FCC’s statement on the rules, it notes that this is a bright line rule.
With the no-throttling rule, we ban conduct that is not outright blocking, but inhibits the
delivery of particular content, applications, or services, or particular classes of content, applications, or
services. Likewise, we prohibit conduct that impairs or degrades lawful traffic to a non-harmful device
or class of devices. We interpret this prohibition to include, for example, any conduct by a broadband
Internet access service provider that impairs, degrades, slows down, or renders effectively unusable
particular content, services, applications, or devices, that is not reasonable network management. For
purposes of this rule, the meaning of ?content, applications, and services? has the same as the meaning
given to this phrase in the no-blocking rule. Like the no-blocking rule, broadband providers may not
impose a fee on edge providers to avoid having the edge providers? content, service, or application
throttled. Further, transfers of unlawful content or unlawful transfers of content are not protected by the
no-throttling rule. We will consider potential violations of the no-throttling rule under the enforcement
provisions outlined below.
We find that a prohibition on throttling is as necessary as a rule prohibiting blocking.
Without an equally strong no-throttling rule, parties note that the no-blocking rule will not be as effective
because broadband providers might otherwise engage in conduct that harms the open Internet but falls
short of outright blocking. For example, the record notes the existence of numerous practices that
broadband providers can engage in to degrade an end user?s experience.
From that, it seems fairly clear that what T-Mobile is doing violates the no throttling rule. It is slowing down a class of content that is not for anything having to do with reasonable network management.
But T-Mobile keeps harping on the fact that this is “the user’s choice” and even claimed throttling is only throttling if the user has no choice. That’s because of the next paragraph in the rules — and this seems to be the entire crux of T-Mobile’s argument for why it’s not violating the rules:
Because our no-throttling rule addresses instances in which a broadband provider targets
particular content, applications, services, or non-harmful devices, it does not address a practice of slowing
down an end user?s connection to the Internet based on a choice made by the end user. For instance, a
broadband provider may offer a data plan in which a subscriber receives a set amount of data at one speed
tier and any remaining data at a lower tier. If the Commission were concerned about the particulars of a
data plan, it could review it under the no-unreasonable interference/disadvantage standard. In contrast,
if a broadband provider degraded the delivery of a particular application (e.g., a disfavored VoIP service)
or class of application (e.g., all VoIP applications), it would violate the bright-line no-throttling rule. We
note that user-selected data plans with reduced speeds must comply with our transparency rule, such that
the limitations of the plan are clearly and accurately communicated to the subscriber.
It’s this paragraph that is going to be scrutinized like crazy. T-Mobile insists that because you have the choice to turn BingeOn off, that means that this is “based on a choice made by the end user” and thus the “no throttling” rule doesn’t apply.
That seems like a difficult argument to sustain, given that T-Mobile made the initial choice for all of its users. So that initial choice was not made by the user, even if they can (through a convoluted process) turn it off. Separately, the second part that I bolded above appears to totally undermine T-Mobile’s argument. It is degrading a class of applications (all video applications) and thus, the FCC rules note, it violates the bright-line no-throttling rule.
There is, separately, the issue of transparency. T-Mobile claims that it was transparent about all of this, but I don’t think that’s actually true. As we’ve covered, it really buried and hid the fact that BingeOn applied to non-partner videos, and did so in a confusing way. It also lied about the optimization and the claim that it couldn’t even do anything to YouTube videos at the very time it was absolutely throttling them. That’s not very transparent. On top of that, by continually falsely claiming that this was “optimization” not “throttling” and even claiming that it would “speed up” videos, rather than slow them down, I do wonder how the company can claim it was truly transparent.
On that front, T-Mobile has been relying on claims that it emailed and texted customers about the move. I have looked and I have received no such emails or texts. In fact, here are all the texts I’ve received from T-Mobile since August. Note the lack of any text about BingeOn.
Of course, who knows how the FCC will eventually deal with this, but the claim that the company is optimizing, rather than throttling is flat out wrong. It’s a lie. The claim that it’s respecting the net neutrality rules by letting you opt-out is questionable at best, and most likely false, as the consumer made no initial choice for the throttling. It’s moves like these that raise serious questions about just how “consumer friendly” T-Mobile is really being, and which are seriously undermining trust in the company.
Well, this has really turned into quite a week for T-Mobile CEO John Legere, huh? First, his lies about BingeOn throttling were exposed. Then he doubled down on the lie insisting that BingeOn wasn’t throttling despite clear evidence that it is. Then, he attacked EFF for exposing his lie. All the meanwhile, T-Mobile spokespeople were confirming that the company is, absolutely, slowing down all video traffic.
And it appears the fallout from this keeps spreading. Legere keeps touting the number of partner video companies that have signed up for BingeOn, but it appears that number needs to go down by one. The folks behind 4stream.tv have announced on Twitter that they’re pulling out of the program directly in response to Legere’s comments about EFF:
If you can’t read that, it says:
Dear T-Mobile,
In light of recent events and comments made by your CEO, John Legere, we have decided to halt our participation in Binge On and disable our traffic shaping rules for the time being. As per the agreement, please consider this 24 hours notice that 4Stream.TV will no longer participate in the program.
As net neutrality supporters and EFF Members, we encourage you to be more honest and transparent about the issue and develop a program that we can be proud to participate in.
Kudos to Patrick Hampson and Aaron Zufall for making that decision.
Of course… the unfortunate truth, as we now know from all of this, is that even once they’ve decided not to participate in the program it doesn’t change the fact that their videos will get throttled.
The T-Mobile throttling saga is getting worse. Their PR people have totally stopped responding to me after I pointed out how they were lying about their claims to be “optimizing” video when they were really throttling. And then the company’s CEO, John Legere insisted that claims that T-Mobile was “throttling” were bullshit (and then, bizarrely attacked EFF).
But, at the same time, a nameless T-Mobile spokesperson told Wired that, yes, just as all the tests have shown and just as we explained to you on Monday, T-Mobile is deliberately slowing down the delivery of non-partner videos, which by any definition (other than T-Mobile’s) is throttling:
T-Mobile customers who activate the company?s controversial Binge On video service will experience downgraded internet connection speeds when viewing videos on YouTube or other sites that don?t take part in Binge On, a T-Mobile spokesperson confirmed today. They?ll also experience slower speeds when trying to download video files for offline use from websites that do not participate in Binge On, at least until the customer deactivates the service.
Of course, even that statement is wrong. It’s not for “customers who activate” Binge On. T-Mobile automatically activated it for everyone, and then let you call in to customer service to deactivate it.
But the way that T-Mobile tries to insist that this is not throttling is now to argue that because users can turn it off that’s why it’s not throttling. Yesterday we noted that tricky sleight of mouth when Legere added an unnecessary clause to the definition of throttling. Here’s John Legere’s statement yesterday:
What throttling is is slowing down data and removing customer control. Let me be clear. BingeOn is neither of those things.
And again, there are two major problems with this statement: (1) As his own company’s spokesperson is now admitting, yes, they absolutely do slow down the data and (2) “removing customer control” has nothing to do with the definition of throttling. Especially when they made the initial choice for all customers.
And, just to add to this, let me remind you what a T-Mobile spokesperson told me via email just a couple of weeks ago:
Using the term ?throttle? is misleading. We aren?t slowing down YouTube or any other site. In fact, because video is optimized for mobile devices, streaming from these sites should be just as fast, if not faster than before. A better phrase is ?mobile optimized? or ?lower resolution.?
And yet now the company is admitting that they are, in fact, slowing down YouTube, not “optimizing” it or making the resolution lower. As I said at the time, T-Mobile is flat out lying. And now two statements from the company directly contradict each other, and the company’s CEO is still insisting that the company isn’t doing what the company admits it’s doing.
I’ve seen some corporate snafu meltdowns before, but this is reaching epic levels — and that’s bad news for a company that had spent so much time building up a reputation as a “straight shooter.” Good reputations are hard to build, but easy to let slip away….
On Monday we wrote about T-Mobile flat out lying about the nature of its BingeOn mobile video service — and after a couple of days of silence, the company has come out swinging — by lying some more and weirdly attacking the people who have accurately portrayed the problems of the service. As a quick reminder, the company launched this service a few months ago, where the company claimed two things (though didn’t make it entirely clear how separate these two things were): (1) that the company would not count data for streaming video for certain “partner” companies and (2) that it would be “optimizing” video for all users (though through a convoluted process, you could opt-out).
There were a bunch of problems with this, starting with the fact that favoring some partner traffic over others to exempt it from a cap (i.e., zero rating) is a sketchy way to backdoor in net neutrality violations. But, the bigger issue was that almost everything about T-Mobile’s announcement implied that it was only “partner” video that was being “optimized” while the reality was that they were doing it for any video they could find (even downloaded, not streamed). The biggest problem of all, however, was that the video was not being “optimized” but throttled by slowing down video.
Once the throttling was called out, T-Mobile went on a weird PR campaign, flat out lying, and saying that what they were doing was “optimizing” not throttling and that it would make videos stream faster and save users data. However, as we pointed out, that’s blatantly false. Videos from YouTube, for example, were encrypted, meaning that T-Mobile had no way to “optimize” it, and tests from EFF proved pretty conclusively that the only thing T-Mobile was doing was slowing connection speeds down to 1.5 Mbps when it sensed video downloads of any kind (so not even streaming), and that actually meant that the full amount of data was going through in many cases, rather than an “optimized” file. EFF even got T-Mobile to admit that this was all they were doing.
So that makes the response of T-Mobile execs yesterday and today totally baffling because rather than actually respond to the charges, they’ve doubled down on the blatant lying, suggesting that either it’s executives have no idea what the company is actually doing, or that they are purposely lying to their users, which isn’t exactly the “uncarrier” way that the company likes to promote.
We’ll start with the big cheese himself, CEO John Legere, whose claim to fame is how “edgy” he is as a big company CEO. He’s now released a statement and a video that are in typical Legere outspoken fashion — but it’s full of blatant lies.
The video and the typed statement are fairly similar, but Legere adds some extra color in the video version.
Let’s parse some of the statements. I’ll mostly be using the ones from the written statement as they’re easier to cut and paste, rather than transcribe, but a few from the video are worth calling out directly.
I?ve seen and heard enough comments and headlines this week about our Binge On video service that it?s time to set the record straight. There are groups out there confusing consumers and questioning the choices that we fight so hard to give our customers. Clearly we have very different views of how customers get to make their choices — or even if they?re allowed to have choices at all! It?s bewildering ?so I want to talk about this.
Of course, this is a nice, but misleading attempt to frame the conversation. No one is complaining about “giving choices to consumers.” They’re complaining about (1) misleading consumers and (2) providing a worse overall experience by throttling which (3) directly violates the the FCC’s prohibition on throttling. The next part I’m taking from the video itself, rather than the printed statement, because Legere goes much further in the video, including the curses, which magically don’t show up in the printed version:
There are people out there saying we?re ?throttling.? That’s a game of semantics and it’s bullshit! That’s not what we’re doing. Really! What throttling is is slowing down data and removing customer control. Let me be clear. BingeOn is neither of those things.
This is flat out wrong and suggests Legere doesn’t even know the details of his own service. As the EFF’s tests proved (and the fact that YouTube videos are encrypted should make clear) T-Mobile is absolutely slowing down data. In fact, EFF got T-Mobile to confirm this, so Legere claiming it’s “bullshit” is… well… bullshit!
But he’s playing some tricky word games here, claiming that throttling is not just slowing down data, but also removing customer control. That’s (1) not true and (2) also misleading. For all of Legere and T-Mobile’s talk about “giving more options to consumers” or whatever, they’re totally leaving out the fact that they automatically turned this on for all users without a clear explanation as to what was happening, leading to multiple consumer complaints about how their streaming videos were no longer functioning properly — even for users on unlimited data plans.
Customer choice? Sure they could “opt-out” after through a convoluted process that many did not understand. But T-Mobile made the choice for all its users, rather than providing a choice for its customers to make.
Mobile customers don?t always want or need giant heavy data files. So we built technology to optimize for mobile screens and stream at a bitrate designed to stretch your mobile data consumption. You get the same quality of video as watching a DVD, but use only 1/3 as much data (or, of course, NO data used when it?s a Binge On content provider!). That’s not throttling. That’s a huge benefit.
Again, this is both wrong and misleading. There is no optimization. Legere is lying. They are 100% slowing down the throughput on video when they sense it. The EFF’s tests prove as much. Yes, for some video providers when they sense lower bandwidth, they will downgrade the resolution, but that’s the video provider optimizing, not T-Mobile. T-Mobile is 100% throttling, and hoping that the video provider downgrades the video.
But in cases where that doesn’t happen then it doesn’t save any data at all (the EFF test confirmed that the full video file still comes through, just slower).
Also, note the play on words “You get the same quality of video as watching a DVD.” At first you think he’s saying that you get the same video quality overall, but he’s not. He’s saying as a DVD, at 480p, which is lower than the 1080p that many HD videos are offered at. And that’s what many people are complaining about — that they’d like to watch videos at the full 1080p, but T-Mobile made the choice that they can’t do that unless they go through a convoluted process to turn this off.
Rather than respond to any of this, Legere then claims that “special interest groups” and Google are doing this…. “to get headlines.”
So why are special interest groups — and even Google! — offended by this? Why are they trying to characterize this as a bad thing? I think they may be using Net Neutrality as a platform to get into the news.
Wait, what? Google — the same Google that absolutely refused to say anything publicly at all about net neutrality for years during the debate suddenly wants to get into the news by jumping on the net neutrality bandwagon? Does Legere have any idea how ridiculous that sounds? And it’s not like Google has a problem getting into the news. And what about EFF and others? Does he really think they need to get extra news coverage?
But note the facts here: at no point does Legere respond to the actual charges leveled against the company. He then concludes by yelling at everyone for daring to complain about this:
At T-Mobile we’re giving you more video. More choice. And a powerful new choice in how you want your video delivered. What’s not to love? We give customers more choices and these jerks are complaining, who the hell do they think they are? What gives them the right to dictate what my customers, or any wireless consumer can choose for themselves?
Nice. I’m part of the contingent complaining about this and I’m also a T-Mobile customer… and the CEO just called me a jerk while telling me he’s fighting for his customers? Really now?
And again this whole statement is blatantly misleading. The “choice” was made by T-Mobile for all users, and getting out of it involves a convoluted process that most don’t understand and where none of this was made clear to end users. Beyond violating the FCC’s “no throttling” rule, I wonder if it also violates the FCC’s transparency rules as well, in which they are required to be much more upfront about how the data is being treated.
Also, the statement above is from the video where we’re described as “jerks,” but in the written version it leaves out the “jerks” claim, but also includes the following bit mocking YouTube for letting users choose to change the resolution on videos:
YouTube complained about Binge On, yet at the same time they claim they provide choice to customers on the resolution of their video. So it’s ok for THEM to give customers choice but not for US to give our customers a choice? Hmmm. I seriously don’t get it.
But that’s bullshit also. YouTube’s choice option there is a clear pulldown on every video shown, so that a user just needs to click on the video their watching and set the resolution. T-Mobile’s is a process that’s not clear at all, with some users reporting they had to call in and get T-Mobile customer service to turn BingeOn off for their account. To compare the two situations is completely bonkers.
As far as I can tell, Legere either doesn’t understand what his own company is doing technically, or knows and is purposely misrepresenting it. Neither of those look good and go against the entire “uncarrier” concept they keep pitching. I’d expect better as a T-Mobile customer than being told that I’m a “jerk” for pointing this out.
And it appears he’s not the only one among senior execs at T-Mobile who still don’t realize what their own company is doing. On Wednesday at a Citigroup conference, T-Mobile’s Chief Operating Officer Mike Sievert
spewed some more nonsense suggesting he, too, has no idea what his own company is doing:
At a Citigroup investor conference Wednesday, T-Mobile executives shot back, saying YouTube?s stance is ?absurd.? YouTube is owned by Alphabet Inc. ?We are kind of dumbfounded, that a company like YouTube would think that adding this choice would somehow be a bad thing,? said T-Mobile Chief Operating Officer Mike Sievert. He said YouTube hasn?t ?done the work yet to become part of the free service.?
Taken at face value, that comment makes no sense. If YouTube hasn’t done the work yet to become a part of the free service than why the fuck is T-Mobile slowing down its videos? YouTube wasn’t complaining about “adding this choice.” YouTube was complaining about direct throttling of video content by T-Mobile, in clear violation of the FCC’s prohibition on throttling.
Sievert and Legere both don’t seem to understand (1) what YouTube and users are complaining about or (2) what his own company is doing. That’s… troubling, given that these are the CEO and COO of the company. It really seems like T-Mobile execs might want to spend some time talking to its tech team to understand the fact that the only thing T-Mobile is doing to video is throttling it down to 1.5 Mbps, rather than any actual “optimization” before spewing more nonsense and calling their own customers “jerks.” And, they might want to realize that their claim that this is all “bullshit” is actually complete bullshit. And that their bullshit may very well violate the FCC’s rules.
Big companies often have a way of tap dancing around the truth. It’s rarely lying, because they will choose their words carefully, in a manner that clearly misleads or distorts, but is not necessarily outright lying. T-Mobile, however, appears to be flat out lying. We recently wrote about the charges from YouTube that T-Mobile was throttling YouTube videos as part of its Binge On program that zero rates video on mobile phones so it doesn’t count against data caps. We noted the problems with this program when it launched, but YouTube’s claims take it even further.
Again, the program supposedly “optimizes” video streams down to a lower resolution, with the promise that partner videos will not count against T-Mobile’s data caps. However, YouTube pointed out that it is not a partner and its videos were being throttled, in clear violation of the clear “no throttling” rules from the FCC. T-Mobile took exception to my post about it and demanded corrections and clarifications, making a few different claims. After investigating the claims, I can say (1) that we will not be clarifying or correcting anything in the original post and (2) more importantly, it appears that T-Mobile is flat out lying in some of its claims. It’s not dancing around the truth, it is claiming things that are simply untrue. This is the key claim that T-Mobile’s PR person made to me:
Using the term ?throttle? is misleading. We aren?t slowing down YouTube or any other site. In fact, because video is optimized for mobile devices, streaming from these sites should be just as fast, if not faster than before. A better phrase is ?mobile optimized? or ?lower resolution.?
This is clearly not true. While you can have a semantic debate about whether “throttling” is “optimizing,” the facts with T-Mobile are pretty clear: it is NOT optimizing YouTube videos at all. It is 100% throttling them.
When Binge On first launched without YouTube as a partner, many people asked why, and T-Mobile’s VP of Engineering, Grant Castle, explained that the reason was because it could not identify YouTube videos, since nearly all YouTube traffic is encrypted. Thus, T-Mobile admitted that it had no way to “optimize” YouTube videos:
T-Mobile says the problem is technical. The software it is using to deliver streaming video at lower-definition quality needs to be able to identify the incoming traffic as being video as opposed to, say, photographs or email. It can?t always do that with YouTube.
Most YouTube traffic uses a protocol called HTTPS, which T-Mobile can detect, but some portions may be using a less-used protocol called UDP that the wireless company has more difficulty reading, according to Grant Castle, vice president of engineering at T-Mobile. That means the carrier isn?t certain about the format of some streams coming from YouTube.
?YouTube is a little difficult,? said Mr. Castle.
Thus, the only thing that T-Mobile can do for many YouTube encrypted streams is not to “optimize” it at all, but to flat out throttle it down to speeds around 1.5 mbps. You can see this in the tests done by Dualsim.us and the following video.
Remember how T-Mobile in their message to me said that the “optimized” videos should show up “just as fast, if not faster than before.” Yeah, that’s bullshit. Watch the video below (I start the video about 5 minutes in — the first five minutes mostly just show that the two phones are both on T-Mobile’s unlimited network with similar speed connections — at which point the video comparison is shown):
As you can see, rather than “just as fast, if not faster than before,” what you see for the throttled — not “optimized” — video is, instead, something much slower. That’s because T-Mobile appears to downgrade the data flow from ~12 Mbps down to something like 1.4 or 1.5 Mbps.
That’s absolutely 100% throttling. There is no “optimization” going on because T-Mobile cannot optimize those videos, since they’re encrypted.
T-Mobile is lying. Flat out lying.
And… in a bit of perfect timing, just as I was completing this post, I see that EFF has published the results of its own technical tests of BingeOn, which also confirm that there is no “optimization” here — and got T-Mobile to admit it was lying. It’s purely throttling:
Our last finding is that T-Mobile?s video ?optimization? doesn?t actually alter or enhance the video stream for delivery to a mobile device over a mobile network in any way. This means T-Mobile?s ?optimization? consists entirely of throttling the video stream?s throughput down to 1.5Mbps. If the video is more than 480p and the server sending the video doesn?t have a way to reduce or adapt the bitrate of the video as it?s being streamed, the result is stuttering and uneven streaming?exactly the opposite of the experience T-Mobile claims their ?optimization? will have.
Given the difference between what T-Mobile implies they do and what we found, we contacted them to get clarification. They confirmed that they don?t do any actual optimization of video streams other than reducing the bandwidth allocated to them (and relying on the provider to notice, and adapt the bitrate accordingly).
In fact, the EFF study compared a hash of the download to a version that was on the server and found the files were identical (i.e., no “optimization” — just purely throttling). Again, this is the exact opposite of what T-Mobile’s PR person told me in demanding a correction. T-Mobile is lying.
EFF also discovered that T-Mobile’s earlier statement that it can’t detect encrypted video is also misleading, as the company now claims it can:
The second major finding in our tests is that T-Mobile is throttling video downloads even when the filename and HTTP headers (specifically the Content-Type) indicate the file is not a video file. We asked T-Mobile if this means they are looking deeper than TCP and HTTP headers, and identifying video streams by inspecting the content of their customers? communications, and they told us that they have solutions to detect video-specific protocols/patterns that do not involve the examination of actual content.
Finally, EFF realized that even if you’re just downloading the video (i.e., not streaming, but downloading for later viewing), you STILL get throttled:
The first result of our test confirms that when Binge On is enabled, T-Mobile throttles all HTML5 video streams to around 1.5Mps, even when the phone is capable of downloading at higher speeds, and regardless of whether or not the video provider enrolled in Binge On. This is the case whether the video is being streamed or being downloaded?which means that T-Mobile is artificially reducing the download speeds of customers with Binge On enabled, even if they?re downloading the video to watch later. It also means that videos are being throttled even if they?re being watched or downloaded to another device via a tethered connection.
A separate claim in the email from T-Mobile is more of the “tap dancing around the truth” variety. And it’s the claim that T-Mobile made it clear from the beginning that it would be doing this to non-partner videos as well. Here’s what the T-Mobile rep said in the email to me:
This is how Binge On has always worked. We said it from the stage, in press materials, on the web, and in customer notifications last month, and media covered it last month, as well.
This is extremely misleading. Nearly everyone I’ve spoken to among people who follow these issues had no idea that the “throttling” (not optimization) applied to non-partner videos. I, as a T-Mobile customer, also never received any such notice (though the PR person then forwarded me the “notification” email, so I guess technically I have now received it). Either way, I went back to look at the press release and T-Mobile’s own page about Binge-On to see about how clearly the company really revealed that it would also be throttling non-partner video. And the company was not at all clear about it.
In the press release (not surprisingly), T-Mobile focuses on all the Binge On partners. To realize that it’s also throttling other videos you have to carefully parse some confusing text buried in the 8th paragraph of the press release, which most people won’t even recognize. Here are paragraphs four through eight — with the relevant mention bolded (without that, you might miss it):
With Binge On, video now streams free for viewers and subscribers of Crackle, Encore, ESPN, Fox Sports, Fox Sports Go, HBO Now, HBO Go, Hulu, MLB, Movieplex, NBC Sports, Netflix, Sling TV, Sling Box, SHOWTIME, STARZ, T-Mobile TV, Univision Deportes, Ustream, Vessel, Vevo, VUDU?with more streaming services on the way?without ever touching their 4G LTE data on Simple Choice plans with extra data. T-Mobile is also including Verizon?s Go90 and AT&T?s DirecTV streaming services in Binge On, so even the Duopoly?s video services stream without fear of overages.
Binge On is open to any streaming video provider who meets the technical requirements, which are available online at www.t-mobile.com/bingeon. And it?s completely free for video streaming providers to join.
?With Binge On, no one pays?not the customers, not the video streaming services?and everyone wins,? said Legere.
Powered by new technology built in to T-Mobile?s network, Binge On optimizes video for mobile screens, minimizing data consumption while still delivering DVD or better quality (e.g. 480p or better). That means more reliable streaming for services that stream free with Binge On, and for almost all other video, it means T-Mobile Simple Choice customers can watch up to three times more video from their data plan. And, as always, T-Mobile has put customers in total control with a switch to activate or deactivate Binge On for each line in their My T-Mobile account. Binge On is all about customer choice.
So basically all of the press release is talking about how Binge On is about “free” video from partners, and then in the second half of a sentence, buried in the middle of a paragraph (eight paragraphs into the press release) is a tidbit about how “for all other videos” the bandwidth is downgraded (what T-Mobile falsely calls “optimized”). That is the farthest thing from being clear about what is happening.
Similarly, on the website for Binge On itself, this is far from clear. Most of the page goes on and on and on about how “you can stream all you want for FREE without using your data.” The clear implication is that video streaming doesn’t count against a datacap. Lower down it has the following:
What basically no one is going to realize is that the “Watch 3X more video” claim on the right is talking about non-partner video. They don’t actually say that. In fact, given how so much of the focus is on how the video doesn’t count against the data cap at all, the whole “3x more video” bit is actually kind of confusing, because they’re both saying you can watch “as much video as you want” on the left, and then on the right, saying you can now watch 3x as much video. They are not being clear at all about this.
It’s only if you go all the way to the bottom of the page and click to expand the first “question” about Binge On that it finally explains what this means:
I mean, it’s really, really buried. Here’s a screenshot of the whole page, showing you where this information is buried (and, remember, this is showing it to you after I’ve clicked the little “+” button to show more). Most people will miss it entirely:
So, yeah: T-Mobile is flat out lying in claiming that it “optimizes” YouTube, and it’s being ridiculously misleading in arguing that it was abundantly clear about how Binge On would impact non-partner videos.
Now, the big question: will the FCC actually do anything about this?
Last week we noted that India had shut down Facebook’s Free Basics program, arguing the company’s plan for zero rating Facebook-approved content and services is effectively glorified collusion; an attempt to eventually corner global ad markets under the banner of altruism. The country has been trying to craft net neutrality rules, and has slowly realized that whatever neutrality looks like, Facebook deciding what content Indians get access to isn’t it.
Obviously this has annoyed Facebook, which, under the international lobbying leadership of former FCC boss Kevin Martin (historically tone deaf to the nuances of net neutrality here in the States), has consistently tried to shame critics of the program as extremists and enemies of the poor. That narrative continued this week, with Facebook running ads in Indian newspapers claiming that Facebook’s walled garden had miraculously helped the nation’s farmers improve their crop yield:
“A few months ago I learned about a farmer in Maharashtra called Ganesh. Last year Ganesh started using Free Basics. He found weather information to prepare for monsoon season. He looked up commodity prices to get better deals. Now Ganesh is investing in new crops and livestock. Critics of free basic internet services should remember that everything we?re doing is about serving people like Ganesh. This isn?t about Facebook?s commercial interests ? there aren?t even any ads in the version of Facebook in Free Basics.
It’s the aggressive pretense that Facebook’s engaged in pure altruism that has made the company’s efforts so obnoxious to many, including a growing legion of Internet activists in India. Many are smart enough to realize that once Facebook is entrenched as the gatekeeper to content, it will be entrenched as the cornerstone of developing nation ad markets. So yes, while there’s no ads embedded now in Free Basics, it’s obvious that there eventually will be. And as companies like Mozilla have argued, if Facebook is so in love with the helping Indian farmers like Ganesh, why not help fund access to the actual Internet?
Facebook’s no stranger to net neutrality, having had a front row (albeit largely apathetic) seat to similar debates in countless countries, including the States. Yet Zuckerberg pretends to be shocked that anybody could possibly oppose a plan that doesn’t provide access to the full power of the Internet:
“Who could possibly be against this? Surprisingly, over the last year there?s been a big debate about this in India. Instead of wanting to give people access to some basic internet services for free, critics of the program continue to spread false claims ? even if that means leaving behind a billion people. Instead of recognizing the fact that Free Basics is opening up the whole internet, they continue to claim ? falsely ? that this will make the internet more like a walled garden.
Except a walled garden is exactly what Facebook is building. And pretending the entire country’s poor will somehow be left behind if one doesn’t support Facebook’s vision of the future isn’t just misleading, it’s obnoxious. Facebook’s zero rated ambitions don’t operate in a vacuum; countless citizens, companies and organizations have spent years working to bring real Internet access to India’s poor every day. Projects like the open source Freedombox, which manages to encourage connection to the actual Internet while simultaneously supporting concepts like encryption:
Offering a restrictive, curated version of the Internet over last-generation, lagging telecom infrastructure isn’t a revolution, it’s a stage play. About the only thing Facebook’s supplying here that could be of use to India’s poor farmers is Zuckerberg’s seemingly inexhaustible supply of manure.