Oops: Xbox Advertisement Results In Aaron Paul Turning On Your Console

from the reaching-through-the-screen dept

We talk a lot about what advertisements in our age are supposed to be and do, as well as what they aren't supposed to be or do. Ads should be content, fun and engaging content wherever possible. The less annoying an advertisement can be, the better, and attempts to pretend advertising isn't advertising should cease immediately. And, perhaps most importantly, a good advertisment connects with its audience. Or, perhaps I should say kinects with its audience. Check out this Xbox One ad, starring Aaron Paul from The Need For A Paycheck Speed.


Sort of your everyday, run of the mill console ad, right? Well, there's a problem that apparently whoever made this ad didn't forsee. Remember at the beginning of the ad, when Aaron Paul says, "Xbox on!" to turn on his console with the voice activated commands? Yeah, you already know where this is going...

Recently, a thread popped up on popular game forum NeoGAF with member MrPressStart saying, "What the fuck.... Sitting here watching tv and the xbox commercial starring Aaron Paul came on. Next thing I know I am reaching for the controller to turn it off."
Yeah, see, when we want ads to engage the viewer, we didn't mean to suggest that the ad should have an impact on their electricity bills. To be honest, most folks aren't super upset about this. In fact, many people out there find this every bit as hysterical as I do.
Over on Reddit (via BBC), numerous Redditors apparently experienced the same thing. "Haha, this just turned my Xbone on," wrote larae_is_bored. "Awesome!" Redditor brownbear1992, "Aaron Paul just started my xbox. Guess I better play it now it's on." Another Reddit user, The_Iceman2288, added, "Him saying 'Xbox on' turned on my Xbox. Dammit Jesse!"
The general amusement or apathy over this aside, this does indicate how both device-makers and advertisers are going to have to account for voice activated everything moving forward. An Xbox flipping on while you're sitting in front of the TV is one thing, but the whole voice activated thing is only going to expand, and voice activation may become something which must be accounted for in the future. Advertisers may have to worry about what they're going to turn on and product-makers had damned well better be looking into how to protect voice-activated devices from this kind of inadvertent activation. But for now, just enjoy the thought of Jesse Pinkman turning on people's Xbox Ones.


Reader Comments (rss)

(Flattened / Threaded)

  1.  
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    Chronno S. Trigger (profile), Jun 13th, 2014 @ 5:53pm

    You could use this. Just have a bunch of seemingly random words in your commercial, and the next time the Xbox users looks at their console they see "Thank you for your purchase".

     

    reply to this | link to this | view in thread ]

  2.  
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    Anonymous Coward, Jun 13th, 2014 @ 6:01pm

    Re:

    Exactly what I was thinking... How many people leave their TV on and leave the room.

    In any case, obligatory:

    http://i.kinja-img.com/gawker-media/image/upload/18kyb1z3r76gwjpg.jpg

     

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  3.  
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    Anonymous Coward, Jun 13th, 2014 @ 6:11pm

    Never wanted a Xbox. This just firms my opinion on that.

    Bad enough that Xbox is a spybox in everyone's living room. Now the damn thing turns itself on to spy? No thank you, as in never.

     

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  4.  
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    Anonymous Coward, Jun 13th, 2014 @ 6:31pm

    I love voice activation! It's what us mute and hearing impaired have been waiting for all these years!

     

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  5.  
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    Anonymous Coward, Jun 13th, 2014 @ 6:51pm

    So now the concept's been shown that "they" can reach into your home, from your tv, and turn on your Xbox and give it commands (maybe while your not at home).

    What commands? Who knows. But, there's the things we know it can do (like perhaps image the area around the Xbox via the Kinect). And then there's the things we don't know that it can do (perhaps "talk" with that iPad laying on the coffee table via inaudible sound [ http://arstechnica.com/security/2013/12/scientist-developed-malware-covertly-jumps-air-gaps-using-in audible-sound/ ].)

     

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  6.  
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    Anonymous Coward, Jun 13th, 2014 @ 7:34pm

    Xbox, turn on.
    Xbox, delete my hard drive.

    :)

     

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  7.  
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    Colin, Jun 13th, 2014 @ 7:35pm

    "The Need for Speed"?

     

    reply to this | link to this | view in thread ]

  8.  
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    Poetic Stanziel, Jun 13th, 2014 @ 7:41pm

    Really? Electricity?

    I love the site, but sometimes you really reach for the argument against.

    "Yeah, see, when we want ads to engage the viewer, we didn't mean to suggest that the ad should have an impact on their electricity bills."

    Come on, impacting an electricity bill? A penny of electricity used? That's the big argument against what is obviously an unintended accident in the advertising?

     

    reply to this | link to this | view in thread ]

  9.  
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    Anonymous Coward, Jun 13th, 2014 @ 8:30pm

    James Clapper off!

     

    reply to this | link to this | view in thread ]

  10.  
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    Anonymous Coward, Jun 13th, 2014 @ 8:59pm

    "Hello, Aaron Paul... you're... quite good... at... turning... me... on."

    "Uh, you should probably ignore that."

     

    reply to this | link to this | view in thread ]

  11.  
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    Anonymous Coward, Jun 14th, 2014 @ 12:32am

    "Xbox, send all user data to the NSA."

     

    reply to this | link to this | view in thread ]

  12.  
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    JunoJade, Jun 14th, 2014 @ 12:37am

    My beef with the commercial was that it shows him using the Kinect features of the XBOX, but the product that they advertise at the end ("starting at $399") is actually the Kinectless XBOX...

     

    reply to this | link to this | view in thread ]

  13.  
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    Anonymous Coward, Jun 14th, 2014 @ 12:45am

    now we wait until the xbox can decide whos voice it heared and no problems again.

     

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  14.  
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    Anonymous Coward, Jun 14th, 2014 @ 1:22am

    I find it creepy that devices such as the Xbone, are listening to everything being said around them. Even when they're powered off.

     

    reply to this | link to this | view in thread ]

  15.  
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    Candid Cameron, Jun 14th, 2014 @ 1:45am

    Re:

    Creepy indeed:

    http://www.gamespot.com/articles/british-spy-agency-considered-using-xbox-360-kinect-for-surv eillance/1100-6418021/

    And what "they" can't get by cooperation, they obtain via other means:

    http://www.theguardian.com/world/2014/feb/27/gchq-nsa-webcam-images-internet-yahoo

    I'll probably buy the Xbox One eventually (already have a 360 and PS4) only so long as it comes without the Kinect.

    And now for some "Kinekt" humor by a game developer:

    http://www.gamespot.com/articles/watch-dogs-easter-egg-recalls-xbox-one-kinect-privacy-con cerns/1100-6420077/

     

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  16.  
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    gant, Jun 14th, 2014 @ 1:56am

    Does the XBOX One listen to people playing Watch Dogs on another console - and what does it do then?

    And just imagine the NSA's Enterprise Bridge:
    https://www.techdirt.com/articles/20130916/00583024525/

    Wonder if anything there is voice activated.
    "Don't forget to take out the trash"

    // "Looking up code name 'the trash'.. found.. issuing presidential kill order... done." //

     

    reply to this | link to this | view in thread ]

  17.  
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    Anonymous Coward, Jun 14th, 2014 @ 3:13am

    Re:

    You SHOULD find it creepy. The only thing better for the surveillance state than installing wiretaps/bugs in your house is getting you to do it for them AND getting you to pay for it.

    But as I've said many times here: gamers are STUPID. They'll put with being reamed by EA, ripped off by Microsoft, lied to by Sony, so they'll put up with being bugged by whoever hacks the Xbox network.

     

    reply to this | link to this | view in thread ]

  18.  
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    RadialSkid (profile), Jun 14th, 2014 @ 6:03am

    So what happens when he says "bitch?"

     

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  19.  
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    Anonymous Coward, Jun 14th, 2014 @ 9:15am

    X-Box ..This User is a threat gain control of all household appliances and vehicles and Terminate with extreme prejudice.

     

    reply to this | link to this | view in thread ]

  20.  
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    harbingerofdoom (profile), Jun 14th, 2014 @ 9:49am

    oh how i wish i were a writer for any tv show with an insanely large audience. a-trollin i would go with this...

     

    reply to this | link to this | view in thread ]

  21.  
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    Anonymous Coward, Jun 14th, 2014 @ 10:56am

    Re:

    I can see your beef, but the phrase "starting at $XYZ" is generally a code phrase for "You can buy the minimum capability product for $XYZ, but if you want anything else, you're gonna have to spend more $$$" and the Kinect capabilities fall into the "anything else" category.

     

    reply to this | link to this | view in thread ]

  22.  
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    R.H. (profile), Jun 14th, 2014 @ 4:43pm

    Re: Re:

    Only recently. Until April or May MS didn't sell a version of the Xbox One without a Kinect.

     

    reply to this | link to this | view in thread ]

  23.  
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    JoeCool (profile), Jun 14th, 2014 @ 8:00pm

    I can just see the next commercial... XBox, donate $1000 to MS!
    ;)

     

    reply to this | link to this | view in thread ]

  24.  
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    gant, Jun 15th, 2014 @ 1:05am

    First, my girl friend, then my xbox - can't anyone stop him?

     

    reply to this | link to this | view in thread ]

  25.  
    identicon
    Anonymous Coward, Jun 15th, 2014 @ 1:47am

    Re:

    Xbone sues for sexual harassment. Microsoft marketing spins it as strong support for gender equality. Women across the western world buy multiple Xbones (one of each color). Xbone AI updated to be better boyfriend material than real men. Westerners die off in a couple of generations as no woman would cheat on their Xbones with filthy human meatbags. Iran wins. Thanks, Obama.

     

    reply to this | link to this | view in thread ]

  26.  
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    John Fenderson (profile), Jun 16th, 2014 @ 8:31am

    Re: Really? Electricity?

    I think your sense of humor is on the fritz.

     

    reply to this | link to this | view in thread ]

  27.  
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    ltlw0lf (profile), Jun 16th, 2014 @ 8:48am

    Re:

    "Hello, Aaron Paul... you're... quite good... at... turning... me... on."

    "My ... voice ... is my ... password, ... verify ... me."

     

    reply to this | link to this | view in thread ]

  28.  
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    Anonymous Coward, Jun 16th, 2014 @ 9:23am

    Re:

    Don't need to tell it to do that, it already does.

     

    reply to this | link to this | view in thread ]

  29.  
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    Anonymous Coward, Jun 16th, 2014 @ 11:52am

    I can't wait...

    For voice controlled smartcars with someone's mobile on full watching 'Need for Speed' or playing 'Grand Theft Auto'... might be some real life mayhem...

     

    reply to this | link to this | view in thread ]


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