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DailyDirt: Advertising Is Content, And It's Often Better When It's Amusing

from the urls-we-dig-up dept

Advertising is a difficult business. Companies want to make people aware of their products, but not everyone wants to be bombarded by various offers for products that they might not want or need. For consumer goods, it's sometimes possible to avoid being annoying by making ads that are amusing -- so the audience at least gets a laugh or some entertainment value out of the experience. Here are just a few examples of promotional campaigns that might be somewhat humorous. If you'd like to read more awesome and interesting stuff, check out this unrelated (but not entirely random!) Techdirt post via StumbleUpon.

Reader Comments (rss)

(Flattened / Threaded)

  1.  
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    Jeff Woods (profile), May 5th, 2014 @ 6:15pm

    Nissan URL

     

    reply to this | link to this | view in thread ]

  2.  
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    Anonymous Coward, May 5th, 2014 @ 8:26pm

    I wonder whether BK's marketing people got the idea to try that one again from Twitch Plays Pokmon.

     

    reply to this | link to this | view in thread ]

  3.  
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    Bri (profile), May 5th, 2014 @ 8:48pm

    Aaah SkyMall. Without it, how could anyone channel their love for Easter Island by decorating their backyards with 6 foot Moai? I'd be back to carving my own out of basalt and hauling it into my backyard instead of having it delivered right to my door!

     

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    Andypandy, May 6th, 2014 @ 2:41am

    Advertising

    All well and good and I applaud advertisers for trying to not just send repetitive advertising but they are using up a lot of my data cap every month and i pay for that data so when are they going to start paying me for taking part of my data allowance from my cap.
    I seriously do not mind advertising, but believe wholeheartedly that having a cap on my connection means i deserve compensation for the advertising i have not specifically requested.
    How about $1 for each advert I download that I have not given explicit permission to use my data allowance.

     

    reply to this | link to this | view in thread ]

  5.  
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    Parker Mason, May 6th, 2014 @ 4:52am

    Good job

    Hey Techdirt - Thanks for these regular round-ups of related news. I've been enjoying them on the site for the past few months.

     

    reply to this | link to this | view in thread ]

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    Parker Mason, May 6th, 2014 @ 4:53am

    Re: Advertising

    It's the advertising itself, in form or another, that pays for the content you're reading/enjoying on your connection.

    In a way, the Techdirt blog is a form of advertising content for Mike Masnick et al's paid projects.

     

    reply to this | link to this | view in thread ]

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    art guerrilla (profile), May 6th, 2014 @ 5:41am

    ESPN does it right...

    their commercials are consistently funny without being forced... a bunch of them you have to be *something* of a sports fan to get the joke, but, heh, its ESPN, not the hallmark channel...
    if ALL commercials were along the lines of ESPN, i wouldn't have much of a problem with them... but when 99% of them are simply MADE TO BE ANNOYING (so their name 'sticks'), then all the mad men and wymen who make that crap can stuff it up their cloaca...
    besides, i am pissed that -apparently- MOST of my car insurance premium is spent on blanketing the total mediascape with obnoxious idiocy that they show a million times in a row... that's entertainment ! ! !
    grrrr...

     

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    Madman, May 6th, 2014 @ 9:48am

    I really don't understand the desire of consumers to see entertaining ads. The more entertaining an ad is, the more effective it is at manipulating you.

    On a related note, I don't understand the desire of consumers to see targeted ads. If I have to experience an ad, I'd rather experience ones for products that are of no use to me, like tampons or adult diapers, so that I won't be manipulated into buying.

     

    reply to this | link to this | view in thread ]

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    John Fenderson (profile), May 6th, 2014 @ 11:14am

    Re:

    "I don't understand the desire of consumers to see targeted ads."

    I don't think there is such a desire, generally speaking.

     

    reply to this | link to this | view in thread ]

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    Anonymous Coward, May 6th, 2014 @ 12:16pm

    Re: Re:

    Agreed, it is a Pointy Haired Boss thing. Since every consumer knows that targeted ads are only good at trying to sell you what you just bought and no longer need more of at their most accurate.

     

    reply to this | link to this | view in thread ]


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