by Mike Masnick
Thu, Apr 3rd 2008 12:57pm
In what may be one of the most pointless studies done in quite some time, a research firm has discovered to its own amazement that people tend to trust their own friends more than well known bloggers. Well, I should certainly hope so. Were there really people out there who thought that folks with high trafficked blogs actually held more sway than a personal friend? This is really nothing more than a retread of a (much more academic) report back in January noting that so-called "influentials" don't really have very much influence. What that study found was that "word of mouth" works, but where those recommendations come from tend to be somewhat random. So things bubble up from everywhere, rather than starting with well-known bloggers. This shouldn't be surprising to anyone, but after a few years of ridiculous media coverage suggesting that top bloggers have influence, it's nice to see a few reminders that influence is a much more democratic system.
If you liked this post, you may also be interested in...
- Pennsylvania Court Says Bloggers Protected By Journalist Shield Law; Don't Have To Reveal Commenter IP Addresses
- Podcast Episode 71: Should Internet Companies Sway Elections?
- Comcast Keeps Scolding Me For Calling Its Top Lobbyist A Lobbyist
- As Hollywood Lobbied State Department, It Built Free Home Theaters For US Embassies
- As Sony Continues Threatening Reporters, NY Times Reporter Wins Pulitzer For Reporting On Sony's Emails