Trump Launches America’s Newest Concentration Camp, Complete With Tacky Merch

from the we're-the-baddies dept

Not content with just shipping people to a foreign concentration camp, Donald Trump now has his own, homegrown concentration camp in Florida. Trump, DHS Secretary Kristi Noem, and Florida Governor Ron DeSantis gleefully toured the hastily constructed concentration camp in the Florida Everglades, obnoxiously referred to as Alligator Alcatraz, in reference to (1) the infamous island prison in San Francisco that Trump is obsessed with and (2) the number of alligators (and crocodiles — the one place in the world that has both) that live in and around the Everglades.

There’s no way to look at what the US government is doing here and not think of it more as Auschwitz than Alcatraz. The parallels are unmistakable: hastily constructed camps in remote locations, euphemistic naming designed to obscure their true purpose, and—most tellingly—officials proudly touring the facilities while discussing plans to build “a system” of such camps nationwide.

But here’s where today’s American concentration camps differ from their 20th-century predecessors: the Trump regime isn’t trying to hide what they’re doing. They’re merchandising it. They’re selling t-shirts celebrating human suffering as if it were a sports team or a vacation destination.

The United States government is literally selling branded merchandise to celebrate putting human beings in cages surrounded by dangerous predators. This isn’t just about policy—it’s about turning cruelty into a consumer product. It’s about making the suffering of others into something you can wear to own the libs.

This commodification of human rights violations represents something uniquely American and uniquely horrifying: the gamification of genocide. Previous authoritarian regimes at least had the decency to be ashamed of their concentration camps. Trump is selling tickets to the show.

Florida GOP tweet: Feds approve Alligator Alcatraz: Florida's gator-guarded prison for illegal aliens.
Surrounded by swamps & pythons, it's a one-way ticket to regret. Grab our merch to support tough-on-crime borders!
Limited supply-get yours before the gators do!

Also showing pictures of branded Alligator Alcatraz merch, including t-shirts and beer cozies.

These are the sorts of things that history books (should they exist in the future) will talk about as one of the many moments of pure evil that some people gleefully embraced without recognizing that people setting up concentration camps are, inherently, “the baddies.”

For what it’s worth, Trump did little to dispel the notion that this is part of his new fascist campaign to imprison anyone who disagrees with him. During the tour, Trump and Noem talked about prosecuting CNN for their reporting and for releasing an app that alerts people to where ICE agents are located (both of which would violate the First Amendment, if it were still a thing anyone believed in).

Trump admitted that he had brought up this idea as a joke, but his idiot advisors ran with it:

“Is this a dream come true for you, sir” a reporter asks.

“It was meant more as a joke, but the more I thought of it, the more I liked it… they were actually crocodiles,” Trump said.

And, apparently, the plan is to build a lot more concentration camps, just like Nazi Germany had.

“We’d like to see them in many states. At some point, they might morph into a system,” Trump said on Tuesday.

A “system.” The word choice isn’t accidental. This is the language of industrial-scale human rights violations, spoken with the same casual tone you’d use to discuss a chain restaurant expansion.

In case you’re wondering how much it costs to go full Nazi, this one concentration camp will cost the American taxpayer nearly half a billion dollars a year. That money will come from FEMA, the organization that Trump (with an assist from former friend Elon Musk and DOGE) stripped budget from, meaning there will be even less to pay for actual emergencies, because all of that money will be used to jail people Trump doesn’t like in a swamp.

The Everglades facility will cost Florida some $450 million to run for one year, according to DHS, though much of that will be reimbursed by the Federal Emergency Management Agency (FEMA). While the airstrip is owned by Miami-Dade County, where officials have viewed the plan with skepticism, DeSantis is using his emergency authority to proceed on a tight schedule.

We are watching the latest march forward of American fascism in real time, complete with branded merchandise and gleeful photo ops. The US government is building concentration camps and selling t-shirts about it. This isn’t hyperbole. This isn’t partisan hysteria. This is what’s actually happening.

Every day you don’t call this what it is—fascism—you become complicit in normalizing it. Every time you treat this as just another political story, you help them make it routine. They’re counting on your exhaustion, your normalization, your willingness to look away.

The survivors of the Holocaust warned us this could happen again. They’re mostly gone now, but their warnings echo: it starts with camps, it starts with dehumanization, and it starts with good people doing nothing while evil wraps itself in flags and sells t-shirts.

History is watching.

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Comments on “Trump Launches America’s Newest Concentration Camp, Complete With Tacky Merch”

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60 Comments
Anonymous Coward says:

They’re counting on your exhaustion, your normalization, your willingness to look away.

How am I and how are others supposed to mentally function, day by day, if we have to keep consuming and acting upon nonstop depressing news, and it is treated as some moral mandate to do so?

I understand the stakes, I understand how bad things are getting. But at a certain point it becomes mentally damaging to be asked to continually consume information, or constantly keep it in the back of our mind, when that info makes us feel like shit.

It would be nice if some of these articles about the dire stakes could end with links that point us to mutual aid organizations, charities, law firms and more that are working to make the country a little less nightmarish. If we’re going to get through this, we can’t keep having news articles end on bitter notes like “history is watching”.

bologna (profile) says:

Re:

I agree with you. It’s a daily struggle.
I voted, didn’t matter. I protested, didn’t matter. If protesters actually disturb the peace of the establishment, everybody clutches their pearls and protects the establishment. If I ignore the news, I feel guilty and complacent. If I consume it, I feel horrible and hopeless. A serviceman literally lit himself on FIRE and they made memes about it.

What is the average person supposed to do?

Anonymous Coward says:

Re: Re:

A serviceman literally lit himself on FIRE and they made memes about it.

He wasn’t the first. How many US military personnel who haven’t been raised from a young age to see the Palestinian people as non-human will have to do the same before the Israeli government is finally proscribed as the terrorist organization it is? They’ve been at it since 1954, and yet the US and UK governments embrace Israel as allies instead of proscribing it for its regular attacks against non-Israeli civilians and our interests as we should.

Anonymous Coward says:

Re: Re:

Doesn’t the average person in America have a gun? According to the constitution they are allowed to have one, to prevent situations arising where the White House is taken over by morally corrupt people while leaving the population helpless to do anything about it. Some people may like to own a gun to use it for self-defence (I don’t, and I think it’s really unwise to keep a gun around your house for such a purpose), but the whole right to bear arms-thing is there for the purpose of defending the constitution, not necessarily yourself.

If there were actual patriots in America, they really should have gotten out their guns to deal with this at the moment a con-man with 34 felony convictions tried to take the office. I fear it is too late for escorting the baddies off the premises at gunpoint now, though I pray someone will prove me wrong. The only alternative would be to use those guns to actually take the baddies out.

Captain Spicy says:

Re:

It would be nice if some of these articles about the dire stakes could end with links that point us to mutual aid organizations, charities, law firms and more that are working to make the country a little less nightmarish.

Those things don’t exist. Not in any meaningful way, anyway. You’re still thinking democratically. You’re still thinking that lawyers and charities and nonprofits can actually do anything about the present situation. That’s unbelievably naive. You need to get used to the fact that you’re living in a post-democracy. You cannot use the tools of civilised politics against these people.

You need to think bigger. I’m talking von Stauffenberg bigger. I’m not joking.

And by the way, your attitude of “I know bad things are happening to innocent people but what about my mental health?” is pretty crass. The very, very least you can do is keep yourself aware of the things that are happening. Don’t let them happen in the dark.

Dark Helmet (profile) says:

Jefferson said it long ago

Indeed I tremble for my country when I reflect that God is just: that his justice cannot sleep for ever: that considering numbers, nature and natural means only, a revolution of the wheel of fortune, an exchange of situation, is among possible events: that it may become probable by supernatural interference!
— Thomas Jefferson, Notes on the State of Virginia

Sayyadina (profile) says:

I feel compelled to point out that this is far from the first concentration camp in American history. Joe Arpaio’s tent cities, the immigration detention centers on the border, and the detention of Japanese-Americans during WWII all come to mind. America has a long tradition of locking people up in subhuman conditions for the crime of being not-white.

Stephen T. Stone (profile) says:

Re: Re:

Hell, even before this country was a country, the British Empire that ran the colonies was more than okay with subjugating Africans into slavery and eradicating the indigenous population of the land that would become the United States. It’s not our business model, it’s our fucking historical heritage. White supremacy is literally one of the founding principles of the country; all the Confederacy did when it split from the Union was make that principle its primary reason to exist.

Anonymous Coward says:

A new 'Final Solution'

They’re counting on the weather and their defunding of weather-related offices in the government to give them some kind of plausible deniability once a Cat 3 storm hits and everyone not in a cage runs for the hills.

It pains me to think that Trunt or some of the empathy-free shitbags he surrounds himself with might actually be thinking this. (And let’s not forget DeSantis and his thieving twat of a wife who got this going in the first place).

What a time to be alive.

David says:

Re:

Germany has learnt a lesson (not least because of the U.S. then). It is kind of shaky in this global atmosphere of renewed nationalism and chauvinism but not anywhere as deep down the rabbit hole as the U.S.

It is not the same Kaiserreich Germany that threw out Trump’s grandfather because of draft dodging.

Anonymous Coward says:

The first? Even if you for whatever reason arbitrarily exclude the previous ICE concentration camps, there were also the ones used to illegally imprison people of Japanese descent during WWII.

Also, while they did not to my knowledge sell merchandise, the Nazis did plenty of PR for their camps. They had glossy puff pieces about how they were reforming dangerous criminals.

desiderrata (profile) says:

Re: Re:

I’ll admit that in common usage it’s pretty much a distinction without a difference… but given the lack of complaints by Trump supporters about everyone else’s use of the term “concentration camp,” it’s more than a little creepy that they might be thinking of it as an acceptable euphemism for what they’re really after.

John85851 (profile) says:

Re:

I was just about to say this.
I’m sure someone in the administration (maybe DOGE) will say it’s quicker and cheaper to kill the people in the camp instead of shipping them off to another country.
Plus, the polticians could claim they “lost” the person in the “bureaucracy” instead of arguing with a court that the deportation plane already took off and they can’t get the person back.

But let’s keep people distracted with tacky merchandise and this week’s tariffs so no one questions what’s actually going on in the camp.

Narp says:

Are we the baddies?

That Webb/Mitchell/etc “Are we the baddies?” sketch points at an essential truth: individual humans can always rationalize their cruelty. It deserves to be spread widely (along with the homeopathy one).

Thus will these 21c concentration camps be lauded as a good thing and any contrary reports dismissed as fake news.

Anonymous Coward says:

I can’t help but wonder…
Is the reason the immediate comparison is to Nazi’s because its the more popular known human rights violation?
or is it because people don’t want to realize this is not a party thing but an America thing. After all, FDR (that darling of the left) is the one that did internment camps.

Joseph Batchelder says:

Not the First

Someone at techdirt didn’t pass 8’th grade history class.

https://en.wikipedia.org/wiki/Internment_of_Japanese_Americans

Lots of argument of “Internment” vs “Concentration” camps. 100,000 people gathered up sent to camps, with no reasonable expectation of when they would be released, based soloey on their race. Sure, we didn’t gas 90,000 of them, but thousands still died as a result.

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