Sonos Executives Pay The Price For Company’s Shitty, Anti-Consumer Policies

from the de-enshittification? dept

You might remember that Sonos was the golden child of “smart,” internet-connected home hardware a decade or so ago. But that reputation has been steadily tarnished by a long line of bone-headed decisions, ranging from their 2020-era choice to brick still useful speakers and hardware, to their choice last year to release an app update that made their speakers more buggy and way less useful. That rushed and buggy app alone cost the company an estimated $20-30 million in value.

A company with the scale and ad dominance of Meta/Facebook can be a dysfunctional asshole for a long while before the check finally comes due. Less so for specialized hardware vendors like Sonos, whose product quality and consumer-friendliness was the entire reason for their success.

Sonos executives are starting to truly feel the heat of a miserable few years. Sonos CEO Patrick Spence has been forced to step down, followed by the announced departure of Sonos Chief Product Officer Maxime Bouvat-Merlin. Both took a long time to truly own their poor choices, initially going so far as to try and claim their sloppy updates and more hostile treatment of workers were a form of bravery.

New interim Sonos CEO Tom Conrad is trying to strike all the right notes in a letter to employees, letting them know the company heard their concerns about Sonos’ steady drift toward enshittification:

“I’ve heard from many of you about your own frustrations about how far we’ve drifted from our shared ideals. There’s a tremendous amount of work in front of us, including what I’m sure will be some very challenging moments, decisions, and trade-offs, but I’m energized by the passion I see all around me for doing right by our customers and getting back to the innovation that is at the heart of Sonos’ incredible history.”

That’s of course bean counter speak for looming layoffs and greater hostility to remote work. But you’d also hope that somewhere in there is a genuine realization that the company had drifted too far afield from the sort of quality, values, and product innovation that brought the company success in the first place.

Filed Under: , , , , , , ,
Companies: sonos

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “Sonos Executives Pay The Price For Company’s Shitty, Anti-Consumer Policies”

Subscribe: RSS Leave a comment
19 Comments

This comment has been flagged by the community. Click here to show it.

Anonymous Coward says:

A company with the scale and ad dominance of Meta/Facebook can be a dysfunctional asshole for a long while before the check finally comes due.

Meh.

You guys see that President Trump promulgated an EO banning the federal gov’t’s participation in the mutilation and/or sterilization of vulnerable children and young people?

Excerpt:

“Across the country today, medical professionals are maiming and sterilizing a growing number of impressionable children under the radical and false claim that adults can change a child’s sex through a series of irreversible medical interventions. This dangerous trend will be a stain on our Nation’s history, and it must end.”

The Wins just keep coming!!

Anonymous Coward says:

Or maybe Sonos is paying the price, to the executives

Based on this quote, the headline may not be quite true:

With my stepping in as CEO, the board, Max, and I have agreed that my background makes the chief product officer role redundant. Therefore, Max’s role is being eliminated and the product organization will report directly to me. I’ve asked Max to advise me over the next period to ensure a smooth transition and I am grateful that he’s agreed to do that.

That sounds to me like Max was laid off. For an executive, it may be a bit of a stretch to say they’re “paying a price”.

For example, a search for “termination clause” brought up the “BLACKBERRY LIMITED Management Information Circular for the Annual General Meeting of Shareholders Wednesday, June 20, 2018”, which on page 44 notes that the CEO would’ve received $86,216,696 “If the termination clauses under the respective employment contracts of the NEOs had been triggered on the last day of Fiscal 2018″—including due to a “change of control”, in which case the various other officers would’ve received $5,888,460 to $9,605,909 each.

Well, that’s effectively a failed company, so I don’t know how representative the actual numbers are; but “golden parachute” is a common term, the Wikipedia page for which says “despite years of public outcry against such deals, multimillion-dollar severance packages are still common”, and they continue to become “more complex and opaque”.

Anonymous Coward says:

Re: Re:

someone better than I at searching might be able to find a relevant public document.

Here’s a 2022 meeting announcement for Sonos, in which Sonos states:

We do not have contracts, arrangements or agreements with any of our named executive officers providing severance payments or benefits upon a termination of employment or change in control, other than the acceleration of vesting of unvested options, RSUs or PSUs … As used herein, a “Qualifying Termination” means either an involuntary termination of employment without cause or a voluntary resignation for good reason, in each case under the terms of the applicable award agreement.

So, let’s all cry for Patrick Spence, who won’t be getting any severance pay or benefits. Other than $43,056,471 in stock options, but really, 43 million dollars isn’t exactly a lot of money these days.

(They don’t define “change in control”, but it seems that such clauses can often be triggered by any one of: merger, acquisition, significant sale of assets, change in board of directors, change of majority shareholder. I’m not sure whether such a thing has occurred, but there’s still time: the payment would be triggered on such a “Qualifying Termination” “Within Two Months Prior to, or Within Six Months Following, a Change of Control” or “Within Seven to Twelve Months Following a Change of Control”—but apparently not between six and seven months‽)

rubato says:

Never again

I’m a long-time multiroom Sonos user; bought my first Connect in, I think, 2012, and fairly soon had Sonos gear all over my apartment. I replaced them all last fall with WiiM streamers and a few new powered speakers — it would have been sooner, but I was waiting for the Thanksgiving sales — and am now happily Sonos-free. The WiiMs are cheaper, sound better to my untrained ears, and the difference in software support is night and day.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Subscribe to Our Newsletter

Get all our posts in your inbox with the Techdirt Daily Newsletter!

We don’t spam. Read our privacy policy for more info.

Ctrl-Alt-Speech

A weekly news podcast from
Mike Masnick & Ben Whitelaw

Subscribe now to Ctrl-Alt-Speech »
Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...
Loading...