Media Has No Interest In Paying For Twitter Blue

from the verified-for-what-now? dept

It’s been so weird the way Elon Musk and his friends have been jealous of underpaid, overworked journalists who happened to have blue check marks next to their name. There’s some sort of deep-seated insecurity to think that just because Twitter decided some people should be verified to avoid problems with impersonation that it was some sort of status symbol (again, as full disclosure, at some point in 2020 or 2021, my account got verified, though this was through no request on my own: until then I had been happily unverified, and one day I showed up and there was a mark next to my name with me not having asked for it and without any interest in getting it).

I’m sure some people who got it did think it was a status symbol, but for most people the actual purpose was purely utilitarian: to avoid impersonation. The new system practically seems to encourage impersonation, seeing as Musk and friends were so totally mixed up into thinking that the main benefit of having the blue checkmark is as a status symbol.

Among those who got the checkmark though, no group was more mocked and attacked for having it than journalists. There were, of course, legitimate concerns about journalist impersonation, which is likely why Twitter had a whole program around verifying journalists. But so many of the assumptions Musk seems to make are based on the idea that journalists, whom he mostly seems to hate, would so want to cling to this status symbol that their employers would pony up $1,000 per month and an additional $50 for each journalist.

On Thursday evening Twitter put out one of its increasingly common, confusingly worded statements about the new program, talking up how companies could now pay to verify their own “accounts they’re affiliated with.” So, now, rather than having Twitter protect your brand and your employees, you have to PAY TWITTER a ridiculously large monthly sum… to do all the work yourself?

Verified Organizations is a new way for organizations and their affiliates to distinguish themselves on Twitter. Rather than relying on Twitter to be the sole arbiter of truth for which accounts should be verified, vetted organizations that sign up for Verified Organizations are in full control of vetting and verifying accounts they’re affiliated with.

Accounts affiliated with the organization will receive an affiliate badge on their profile with the organization’s logo, and will be featured on the organization’s Twitter profile, indicating their affiliation. All organizations are vetted before they can join Verified Organizations.

We’ve already seen organizations, including sports teams, news organizations, financial firms, Fortune 500 companies, and nonprofits join Verified Organizations and list their affiliated accounts publicly on their profiles. And starting today, Verified Organizations are available globally. We are now sending email invitations to approved organizations from the waitlist.

And while they claim that lots of organizations are already on board (can’t wait to see which companies are so gullible), the media — the ones that people were so jealous of — appear to have zero interest in contributing to and giving credibility to this madness. Oliver Darcy over at CNN has the roundup:

“We aren’t planning to pay the monthly fee for check mark status for our institutional Twitter accounts,” a spokesperson for The New York Times said Thursday. “We also will not reimburse reporters for Twitter Blue for personal accounts, except in rare instances where this status would be essential for reporting purposes.”

The Los Angeles Times told staffers that Twitter is “not as reliable as it once was” and that it will “not be paying to verify our organization” on Twitter.

“Some of you may be wondering whether or not the L.A. Times will pay for Twitter Blue subscriptions, and the answer right now is no, for several reasons: First of all, verification no longer establishes authority or credibility, instead it will only mean that someone has paid for a Twitter Blue subscription,” said Sara Yasin, managing editor of the Los Angeles Times.

The Washington Post said it “will not pay for Twitter Blue service as an institution or on behalf of our journalists” because “it’s evident that verified checkmarks no longer represent authority and expertise.”

BuzzFeed also told staffers at BuzzFeed News and HuffPost that it will not pay for them to retain their checkmarks on Twitter.

“As an organization, we will not cover fees for individuals to keep their blue checkmarks moving forward,” Karolina Waclawiak, editor in chief of BuzzFeed News, and Danielle Belton, editor in chief of HuffPost, told staffers in a message to both newsrooms. “There are several reasons for this, but one outweighs them all: a blue checkmark no longer means the handle is ‘verified.’”

Vox Media also advised staffers that “it will generally not pay for employees to keep or gain Twitter verification,” according to a memo from group publisher Christopher Grant.

POLITICO additionally said it will not pay for Twitter Blue.

It’ll be interesting to see how this all plays out.

However, there’s one interesting element in all of this: as lots of people discuss, Twitter has never been as widely used as some of the other, bigger, social media platforms. But it punched above its weight, in part because so many journalists relied on it. It was basically the water cooler chat for many, many journalists (myself included). And, because of that, it became super valuable in driving news stories.

But with the moves that Musk is making, beyond driving away advertisers, he’s been driving away what made Twitter the center of attention: journalists’ reliance on the site. And if he makes the site less useful for them, by making it less safe for them and driving away their colleagues, then it loses the one actual competitive advantage the site ever had.

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Comments on “Media Has No Interest In Paying For Twitter Blue”

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82 Comments

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Violet Aubergine (profile) says:

Re:

I am not the least bit surprised you have no concept of how journalism operates. It’s the job of reporters to report on important news and several major news organizations saying fuck off to Twatter’s worthless new blue badge of late stage capitalism is important tech news, which is what this site focuses on. Masnick is doing the job he is paid for. You are whiteknighting the world’s richest man for free.

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Anonymous Coward says:

Re:

We know you liked the woke ideological censorship the old management of Twitter provided for you, and you resent Musk for taking that censorship away.

If the old management of Twitter banned you and people of your ilk, then I am 1000% for that type of censorship.

Your views are garbage and do not deserve be spewed everywhere you think they should be spewed. Your views should be relegated to garbage sites like Truth Social and 4chan, they will happily accept you while the rest of us compassionate humans can converse elsewhere without having to wade through your bullshit.

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discussitlive (profile) says:

Re:

We know you liked the woke ideological censorship the old management of Twitter provided for you,
Yes, I do miss the days when people that posted violent and extremists views were told to take their crap elsewhere. Or I would, had I ever bothered with Twitter other than to use the API in alert programming, which is now non-functional due to Twitter policy. Their property, their rules.

and you resent Musk for taking that censorship away.
I’m not aware of anyone censored by Twitter. Simply those that were told, “No, you are not allowed to graffiti our garage door anymore.” Trump even set up his own infrastructure because he was thrown off Twitter. Proof he wasn’t censored at all. Just not allowed to use someone else private property anymore.

But posting endless numbers of articles disparaging Musk isn’t going to bring the censorship back.
1. Truth is an absolute defense to defamation (or disparagement)
2. Opinion is protected absolutely. From the government. Not from private interests. An example is the restaurant, since closed, that had a sign on the front door that read “Woke Liberals NOT WELCOME HERE”. So we didn’t eat there.
3. No one of any import really cares about Twitter – it jumped the shark long ago. Musk’s purchase merely accelerated it’s fall in to utter inconsequence by a few months.

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Anonymous Coward says:

Re: Re:

Censorship is the act of the censor, silencing opinions based on viewpoint on platforms the censor controls. The ability of the silenced to dial elsewhere is irrelevant.

It is true that Masnick would like the censorship back. For people who claim not to care about Twitter, they sure talk about it a lot.

discussitlive (profile) says:

Re: Re: Re:

Censorship is the act of the censor, silencing opinions based on viewpoint on platforms the censor controls. The ability of the silenced to dial elsewhere is irrelevant.

Reasoning by analogy, then you’d be fine if I came into your living room and dropped a load as my form of expression.

Fortunately, there are rights of private property in the United States, at least for the nonce. So, If I see you approaching my front door with a strained look in your eye and a quick step, you will not be invited in.

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Anonymous Coward says:

Re: Re: Re:2

No, I would not let you do that.

My house is not a generic speech platform. No one is allowed to come and speak there unless explicitly invited.

Defecation is not speech, despite woke ideologues believing that crazed, stinking, drug-addled, possibly dangerous bums should be allowed to “speak” this way on city streets, parks, and cemeteries.

Generic speech platforms should moderate speech for spam, topicality, and decorum, even while not silencing opinions based on viewpoint.

Censorship remains censorship even when the private platform censors speech for reasons it finds good and sufficient.

Anonymous Coward says:

Re: Re: Re:3

My house is not a generic speech platform. No one is allowed to come and speak there unless explicitly invited.

So is my house, and Mike’s site and Twitter. And those fine conservative sites you were booted from, Nazi.

But then again, you’re a bloody hypocrite and still hate private property, until YOU get to control who says what.

That’s usually a red flag.

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Anonymous Coward says:

Re: Re: Re:4

Urging others to behave properly is not controlling them. Telling others that they are doing something morally wrong even though they are permitted to do that is not hating their right to do it.

In particular, pointing out that TechDirt has both set itself up as a supporter of free speech and chooses to moderate in such a way as to inconvenience the statement of opinions it does not like is neither hating of free speech nor of moderation nor of their right to do either.

bhull242 (profile) says:

Re: Re: Re:5

In particular, pointing out that TechDirt has both set itself up as a supporter of free speech and chooses to moderate in such a way as to inconvenience the statement of opinions it does not like […].

  1. Inconveniencing speech is not silencing speech, even by your definition of the latter term.
  2. Users are the ones who make that decision, not Techdirt.

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Anonymous Coward says:

Re: Re: Re:6

  1. Hence my use of the term “inconvenience” rather than “silence”. My definition of silencing speech is not letting that speech appear on the platform that the censor controls.
  2. Users are not the ones who decide that signed-in posts should be sent to moderation. The owner of the site decides that.

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Koby (profile) says:

Re: Special Like Everyone Else

They liked it for another reason: it was a chat room for the elite. The excuse about identity verification was only a secondary concern. We’ve heard the testimonials now about how old Twitter had a filter feature for the blue checks to only see posts from other blue checks who tweeted at them. It was very much a status symbol that allowed them to interact with other celebrities and media figures. And because of the acceptance bias, it was very much the cool kids club.

New Twitter has broken the system, by allowing anyone to pay the fee and get verified. Instead of applying the filter to chat among comrades, media figures get a taste of equality and get to see tweets from “ordinary” people. So the exclusive club is closed, and they’re very resentful about it. Without their elite rolodex, I’m unsurprised that they don’t want to pay.

Rocky says:

Re: Re:

New Twitter has broken the system, by allowing anyone to pay the fee and get verified.

Do you have some syndrome that makes you forget facts that doesn’t fit your worldview? Like for example, how anyone could pay just $8/month for a verified badge before Musk took over.

And that makes me wonder, what “ordinary” people will pay the new exorbitant fees? It’ll certainly not be “ordinary” people.

So the exclusive club is closed, and they’re very resentful about it. Without their elite rolodex, I’m unsurprised that they don’t want to pay.

So, an “exclusive club” anyone could pay $8 for isn’t exclusive anymore because now you have to pay thousands of dollars instead. I’m sure you thought it sounded smart in your head but in reality it is so stupid I’m wondering if you are on drugs or something.

Anonymous Coward says:

Re: Re: Re:

how anyone could pay just $8/month for a verified badge before Musk took over.

I don’t know if that is an accurate statement. AFAIR, the $8/month was for “Twitter Blue” which gave you some enhanced features, but didn’t come with a verified badge.

Being able to pay for that badge has only been a Musk Twitter thing.

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Thad (profile) says:

There’s some sort of deep-seated insecurity to think that just because Twitter decided some people should be verified to avoid problems with impersonation that it was some sort of status symbol

TBF, Twitter fed into that notion when they started revoking “verified” status for people who broke the rules.

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mick says:

Re: Re:

Agreed. Every time Musk makes an announcement about a new Twitter “feature,” I wonder whether he’s every used any site on the internet OTHER than Twitter.

Because it seems like everything he does is designed to be easily abused, and drive away both legitimate users and advertisers.

(I’m also convinced, btw, that he’s praying the FTC gives him a massive fine, so that Twitter’s now-inevitable bankruptcy can be blamed on goverment overreach rather than his own disastrous mismanagement.)

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Anonymous Coward says:

Re: Re: Re:

(I’m also convinced, btw, that he’s praying the FTC gives him a massive fine, so that Twitter’s now-inevitable bankruptcy can be blamed on goverment overreach rather than his own disastrous mismanagement.)

Purely opinion: I disagree with you. Because I suspect he isn’t mentally capable of believing that anything he has done has been less than perfect.

This comment has been deemed insightful by the community.
Anonymous Coward says:

Re: Re: Re:

He did not have a “$1 Billion breakup fee”. Elon musk did not have the power to just say “im not going to do this” pay a billion dollars and walk away.

I know a lot of people keep saying it, but Popehat and Legal Eagle and Hoeg Law were very clear. That fee was not applicable to the situation where one party choose unilaterally to not complete the deal despite completing the deal being within their power.

This comment has been deemed insightful by the community.
Anonymous Coward says:

Re: Re: Re:

No he could not have paid a fraction.
Once he signed that merger agreement he was stuck with buying Twitter pending the shareholders voting to sell Twitter. And the people on Twitters side who crafted the agreement knew/expected that Musk would try to wriggle out of it and blocked of every option of escape including fucking around with that shareholder vote.
The reason that Musk folded at the Chancery Court was because that court told his lawyers in no uncertain terms that wishes are not a reason to break a perfectly valid contract and that it was going to rule based on that.

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Anonymous Coward says:

Re: Re:

There was no breakup fee.

The fee was in case outside interference prevented Musk from buying Twitter (a regulatory agency saying no), Twitter having a skeleton in the closet that they didn’t disclose and you’d need to do due diligence for to find (this one would have resulted in Twitter having to pay Musk and is why Musk latched onto the claims made by Mudge), or Musk not managing despite doing his best to get the money to buy Twitter (never an option with how much money Musk has in various assets).

Bloof (profile) says:

Re: Re:

Nah, there was no way to break the deal unless there was serious fraud on Twitter’s part, which there wasn’t, but Elon thought he could imply there was and walk away and be a right wing hero, which he couldn’t. He also thought he could escape the Delaware courts, he couldn’t do that either… And then when he realised that his personal communications on the issue with other billionaires could become a matter of public record, he paid up in days.

Coyne Tibbets (profile) says:

Who cares about blue checks? I want a red "V".

Blue checks had a function. Now they’re just a status symbol.

What I want is a bright red “vilified” letter “V”. It would work this way: If someone pays $5 to put a “V” on someone, there it is. If some other people don’t like their favorite being vilified, they can pay $5 to remove the “V”.

It would be like a war between the people paying $5 to vilify a heel and more people paying $5 to keep their hero unvilified. Any time the vilify count has more vilifies than un-vilifies, there’s the red “V”.

I can think of two people I’d pay $5 to vilify, right off.

Heck, we could even run our elections on that: the politician without a “V” wins.

I mean, what a money making idea!

I’d live with a check next to my name, for that kind of money.

That One Guy (profile) says:

Twitter Blue 2.0: 'Pay More For Less'

He took something that was free and did have value and changed it so it costs and costs dearly but stripped away the value in the process as now all it verifies is that someone paid him money… honestly I can’t imagine why people and organizations aren’t falling over themselves to pay for the new and improved service he’s offering.

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bhull242 (profile) says:

People are talking about the functionality of verification, but I feel it is important to also explain why it is a status symbol, and thus why Musk f-ed up this in every way.

From what I can tell, those who see verification as a status symbol do so because it is so hard and so rare. By making it a pay in system, it no longer has that allure, so it’s irrelevant for that.

Why bring that up when it arguably should not have been a function of the symbol to begin with? Well, the symbol only ever served—both in practice and the theory—two functions: as a status symbol, and as proof of identity. The new system removes both. As such, why would anyone who isn’t either gullible or a scammer want to buy Twitter Blue for the verification icon? It seems like bad business to me.

LostInLoDOS (profile) says:

Well then

WaPo is about as accurate as the daily enquirer or whatever with their fake stories about flying cars and bat boy and, oh, inventing a story about Trump degrading veterans.

The comments about NYT are accurate. A once well respected news service in 2016 decided to turn itself into a propaganda rag. Even as it now try’s to recover the damage is done.

But, nobody cares about the check mark anyway. Have it or not. Doesn’t really change any perception.
Unless you’re brain dead you take anything on the internet with a bit of doubt.

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