Dish Turns CBS' Actions Against It; Touts Its Revoked 'Best In Show' Status With A Damning Footnote

from the CBS-asks-for-more-bullets;-notes-other-foot-'only-lightly-damaged' dept

Dish Network's Hopper DVR has certainly made more than a few broadcasters uncomfortable. One of them, CBS, decided last week that it would rather drag its own brand through the mud (CNET) and lose a reporter than give its current lawsuit target a bit of favorable press. CNET named the Hopper “Best in Show” at CES, only to have CBS unceremoniously strip Dish's DVR of the title, a decision CBS likely now regrets.

The Consumerist reports that Dish is taking a well-deserved swing at CBS, this time on its own website where its touts the Hopper being named Best in Show, along with a very noticeable asterisk.

The wording after the asterisk reads:

*What’s an asterisk doing in our award? CBS will go to any lengths to keep you from enjoying ad-skipping technology – even censoring its own writers and throwing out their decision to name Hopper ‘Best In Show.’ Your vote is the only one that really matters.

Dish is also doing its part to keep print journalism alive, taking out full page ads in several newspapers.

So, what did CBS gain from freezing its legal foe out of an award? Absolutely nothing.

The broadcaster was reportedly worried that having one of its subsidiaries give an award to a Hopper DVR would possibly hurt its case in court. However, now that it’s been revealed that the device did indeed win the award — even if will never receive the actual accolade — it has only turned into a public relations boost to Dish and the Hopper.

If people weren't already aware of the product, they certainly are now. And for many of those, technology that time-shifts AND skips ads is right up their alley. In addition, more people are publicly aware of the legal battle, which seems to boil down to the networks' insistence that customers watch every ad. Bad news all around, and CBS needs look no further than the still-smoking gun in its hand to explain all the brand-new holes in its foot.

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Companies: cbs, dish

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Comments on “Dish Turns CBS' Actions Against It; Touts Its Revoked 'Best In Show' Status With A Damning Footnote”

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DannyB (profile) says:

Re: Re:

You should upgrade. My remote has not only a mute button but a fast forward button. Fantastic for skipping commercials. I’ve had it for a decade (the remote) but upgraded the device (TiVo) during that time.

An even better upgrade is to Netflix, which makes the TiVo obsolete. My remote still has a mute and fast forward button, but there are no commercials to skip. I am finding quite a few TV shows from a few years ago that I didn’t watch for any number of reasons. They are very entertaining. The on-demand nature is even more convenient than TiVo.

Cable TV is obsolete and the providers of it seemingly realize this. They offer you cheaper DVRs than TiVo, which improves your experience, skips commercials, and lets you watch when you want. So why not go the whole way and make everything on demand all the time? Cheaper than all these DVRs would be to simply have one recording at the head end. Each cable system could become a miniature “netflix”.

But then the content producers would have a hissy fit. “We can’t allow consumers to have too convenient of an experience”, they would say. Customer satisfaction goes against our most basic principles. The cable tv providers would then speak up in agreement. Yes, we augment the negative experience contractually required by the content providers, but going beyond the contract requirements and offering lousy customer service, high prices, and unrelated bandwidth caps on internet usage.

Anonymous Coward says:

Who cares about CBS?

Infrequently, there is a need to call it what it is, and CBS is a company that sells ads.

Sometimes, after selling ads, there is money left over to produce a show that people will watch.

But because I haven’t seen anything worth watching on CBS since “Dr. Quinn Medicine Woman”, starring Dr. Michaela “Mike”, I’m guessing that CBS is still struggling from low ratings.

I don’t care how it’s marketed, but the product works pretty well, and it’s good to see it win an award. unlike CBS’s primetime lineup. Their last primetime emmy award was in 1974 if I remember correctly.

Jeff Rife says:

Re: Who cares about CBS?

Their last primetime emmy award was in 1974 if I remember correctly.

If you are talking about the “big” show awards (drama/comedy series) you’re only off by 21 years (2005, Everybody Loves Raymond).

If you are talking about the “big” actor awards, you are off by 28 years (2012, Jon Cryer).

And, they’ve literally locked up the “reality-competition show” award with The Amazing Race winning for the past 8 years…every year that the award has been given.

DannyB (profile) says:

Re: Re: Who cares about CBS?

Everybody Loves Raymond?

I’ve never even heard of it. And I have one of the top tier cable packages.

(googling . . .)

Oh, I see. It’s another inexpensively produced mindless “sitcom” that doesn’t increase your knowledge or understanding of the world.

Oh, I remember now, back to the ’70’s when everyone was getting sick of network TV, just as cable was coming on the scene. Least objectionable programming. Something that nobody actually likes, but is just good enough that you won’t turn the channel. It doesn’t appeal to anyone, but it might keep you from changing channels between ads.

CBS says:

I don't get it.

We’re really hurt and endangered by all the imaginary crimes committed against us and all the pretend laws we tell ourselves must be being broken.

Don’t talk about the Dish Hopper. Furthermore, anyone who says they are going to Target to buy a dish hopper for their kitchen will be sued for encouraging copyright affringement.

Sneeje (profile) says:

Re: Re: Re: I don't get it.

I think it is the superset of crimes (encoded in lawbooks or not) that CBS and other content industry folks believe we all commit, of which infringement is a part. Affringement includes not watching commercials, not buying advertiser’s products, submitting negative reviews of anything in their line-up, coughing on Les Moonves, and so on.

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