Kink.com Owner Inoculating Against Piracy By Selling The Scarce

from the the-wrath-of-pron dept

Usually when I have the godly duty of writing about porn on this site, it has to do with a pornographic company acting (shockingly) nefarious. Maybe they're reaping millions in a judgment over a handful (unintentional innuendo) of films. Or else they're attacking speech using IP laws to silence critics of their jack-ass-ery. It might be very easy for readers to assume that pornographers as a whole (still unintentional, I swear) would be aligned against the philosophies and economics that we discuss every day. They're an easily painted “bad guy” for a host of social reasons.

But, as reader Flix alerts us, in the diverse population of pornographers, some of them do see the opportunities in the digital revolution. Such is the example of Peter Acworth (possibly NSFW, check your local listings), founder and CEO of Kink.com, who took part in a Reddit AMA. One of the first topics discussed was the impact of piracy on his business and what he plans to do about it.

Q: When its as easy as typing “the name of the movie” + torrent into google and getting at least a dozen sites that have the torrent. How do you deal with piracy of your videos?

PA: Good question!! We are investing heavily in live and social aspects of our products and then integrating them together. I.e. in the future you will join divinebitches.com, and that gets you the material, but also live shows with models, interactivity on their blogs, etc.

Note that he doesn't list off all the reasons why piracy is such a huge problem for him and his business. He just goes straight to how he's improving his business model to inoculate against piracy by supplying un-pirateable content, like live shows and connections/interactivity with models.

This is CwF + RtB at its core. Moreover, assuming the content he's supplying is of a quality that his customers enjoy, it's unbeatable. Sure, you can pirate the films if you like, but you forgoe the rest of the product. It's a wonderful response to all the boobs (okay, that one I did on purpose) shouting “you can't compete with free!”

Of course you can. Sell the customers something scarce in a way that also connects with them.

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Companies: kink.com

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Comments on “Kink.com Owner Inoculating Against Piracy By Selling The Scarce”

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29 Comments
That Anonymous Coward (profile) says:

Re: Re: Re: Re:

Not so much anymore.
You can film HD with a phone now.
People are making a living uploading their homebrew to tubesites, and that pisses the pron biggies off.
They (big pron makers) think tubesites only make money “stealing” their movies. In some cases you can find clips and whole movies on some tubesites, but if you send a notice they come down.
Tubesite stars pay more attention to what people want and react much faster to those wishes. They know if they churn out boring mechanical porn the fans will move to someone else. They understand people sharing clips leads to… *GASP* more fans and some of them buy access.

Pron used to push technology, now they just push themselves back on their laurels remembering how they used to be kings. Its like the **AA’s all over again. An industry content to stay in a model that ignores reality.

Tim Griffiths (profile) says:

Re: Re:

It’s not exactly social connectivity in this case it’s just expanding on something that the industry has always known. Lots of people go to porn conventions to meet stars they like and live cam girl shows are endlessly popular because of the interactivity they provide. Cam girls are often building as much of a following with the personality they put across as with what they are showing.

At this point you can sell internet porn based on it be scarce but what is scarce is interaction with the stars. It’s exactly the same idea behind why gigs are more important now for musicians than they have ever been and it’s not at all odd that this is also the case in porn.

Michael (profile) says:

Re: Re:

“unless they charge crazy rates per minute”

I have not clicked through the links (still at work), but I would assume these are subscription sites with live “events” on some sort of regular basis. There may be some live pay-per-view type events, but my guess is that they try to get some monthly or yearly subscription out of their customers to have access to live shows, chat, etc.

In addition to the live shows and interaction, their customers get high-quality access to old shows, movies, etc. This way it feels much less like you are paying $1 per minute of a 45 minute show that you only end up watching for 9 minutes.

Sounds like a reasonable business model to me. Even if it fails, he is actively trying something other than sitting around complaining that piracy is ruining his business.

Coalpepper says:

This really doesn’t surprise me that he’s innovative, he started the company in his off campus apartment to pay for college (seriously, look it up), and only a year or so ago they bought the San Francisco Armory for $14 mil (its used for more than just filming). Seriously, this guy’s company was cutting edge when it started, and he’s never stopped trying, every year they expand the types of sites they offer, retiring or retooling weak ones, and constantly trying to find a new way to make money. These live streams are recorded, edited, and offered that way, this is what is being torrented, but you lose out on the interaction, which includes making suggestions for things to happen. I think that as long as Peter is around, this company will continue to innovate.

Anonymous Coward says:

Well this is a very hard business to get into. Don’t let them yank your chain either. You have to do some pretty nasty shit to come out on top. It’s no easy task for the female actors at Kink they will run their ass through the grinder. They give a whole new meaning to a days hard work.

The contracts are awful as they will tie you down to them for years.

ethicalfan ethicalfan (profile) says:

lets just abandon 300 years of intellectual property?

Google can build a business that can help you find a needle in a haystack, i.e. the exact site you want out of tens of billions with one word and we can’t compensate creators of books, songs, movies, packaged software and tv shows? Now every writer, filmmaker and musician needs to get a new business model? Simply not true. Youtube now has content ID and can compensate every creator properly if they wanted to. the logic of this article is fundamentally flawed. It is possible to identify digital content and pay content creators in fast, highly automated networks. By the way THE LIVE MUSIC BUSINESS REVENUES ARE DECREASING IN THE US, NOT INCREASING!

ethicalfan ethicalfan (profile) says:

lets just abandon 300 years of intellectual property?

Google can build a business that can help you find a needle in a haystack, i.e. the exact site you want out of tens of billions with one word and we can’t compensate creators of books, songs, movies, packaged software and tv shows? Now every writer, filmmaker and musician needs to get a new business model? Simply not true. Youtube now has content ID and can compensate every creator properly if they wanted to. the logic of this article is fundamentally flawed. It is possible to identify digital content and pay content creators in fast, highly automated networks. By the way THE LIVE MUSIC BUSINESS REVENUES ARE DECREASING IN THE US, NOT INCREASING!

ethicalfan ethicalfan (profile) says:

lets just abandon 300 years of intellectual property?

Google can build a business that can help you find a needle in a haystack, i.e. the exact site you want out of tens of billions with one word and we can’t compensate creators of books, songs, movies, packaged software and tv shows? Now every writer, filmmaker and musician needs to get a new business model? Simply not true. Youtube now has content ID and can compensate every creator properly if they wanted to. the logic of this article is fundamentally flawed. It is possible to identify digital content and pay content creators in fast, highly automated networks. By the way THE LIVE MUSIC BUSINESS REVENUES ARE DECREASING IN THE US, NOT INCREASING!

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