Kink.com Owner Inoculating Against Piracy By Selling The Scarce
from the the-wrath-of-pron dept
Usually when I have the godly duty of writing about porn on this site, it has to do with a pornographic company acting (shockingly) nefarious. Maybe they're reaping millions in a judgment over a handful (unintentional innuendo) of films. Or else they're attacking speech using IP laws to silence critics of their jack-ass-ery. It might be very easy for readers to assume that pornographers as a whole (still unintentional, I swear) would be aligned against the philosophies and economics that we discuss every day. They're an easily painted “bad guy” for a host of social reasons.
But, as reader Flix alerts us, in the diverse population of pornographers, some of them do see the opportunities in the digital revolution. Such is the example of Peter Acworth (possibly NSFW, check your local listings), founder and CEO of Kink.com, who took part in a Reddit AMA. One of the first topics discussed was the impact of piracy on his business and what he plans to do about it.
Q: When its as easy as typing “the name of the movie” + torrent into google and getting at least a dozen sites that have the torrent. How do you deal with piracy of your videos?
PA: Good question!! We are investing heavily in live and social aspects of our products and then integrating them together. I.e. in the future you will join divinebitches.com, and that gets you the material, but also live shows with models, interactivity on their blogs, etc.
Note that he doesn't list off all the reasons why piracy is such a huge problem for him and his business. He just goes straight to how he's improving his business model to inoculate against piracy by supplying un-pirateable content, like live shows and connections/interactivity with models.
This is CwF + RtB at its core. Moreover, assuming the content he's supplying is of a quality that his customers enjoy, it's unbeatable. Sure, you can pirate the films if you like, but you forgoe the rest of the product. It's a wonderful response to all the boobs (okay, that one I did on purpose) shouting “you can't compete with free!”
Of course you can. Sell the customers something scarce in a way that also connects with them.