$274 Million Raised Via Kickstarter In 2012
from the not-bad-at-all dept
You may remember that, at the beginning of 2012, there were some predictions that Kickstarter might possibly help fund over $150 million that year, up from about $80 million in 2011. Turns out that estimate was way low. Kickstarter projects actually brought in $274 million on $319 million in pledges.
A lot of folks are focused on that $319 million, but it seems like the $274 million is more interesting. You can see the breakdown of pledges as well, showing how it covers a variety of different areas:
It seems notable that some of the areas with the most funding are the ones we’re often told are struggling the most with new business models. Kickstarter is clearly not “the” new business model (because there isn’t just one), but it shows that there are solutions out there, and likely will be many more on the way, even as Kickstarter itself continues to grow.
Filed Under: business models, crowdfunding