Apple Afraid Of What You Might Say About Their Products

from the uh...-yes,-let's-not-listen-to-our-customers dept

This one is a bit bizarre, but it does seem to confirm Apple’s reputation for being serious about designing cool products, but never listening to what their actual customers tell them (Apple knows best…). They’ve apparently added the ability to rate products in the Apple store but not if they’re built by Apple. Those products automatically get a five star rating because Apple thinks they’re great, and how dare you suggest they might not be perfect. In fact, they basically say that in the explanation. While I do think Apple products are often great, the company has a bit to learn about listening to customers.

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “Apple Afraid Of What You Might Say About Their Products”

Subscribe: RSS Leave a comment
Ed says:

Apples vs. Oranges

It’s a very sly thing that Apple’s done here. Customer rating are up to 5 “stars”, while their own products all have a 5 “apples” rating. So they can say that they’re not being misleading since it’s easy to tell a 5-apple rating from a real custom rating, once you understand the distinction. The slyness on their part is that even if you’re aware of the distinction, at a subconscious level the 5-apple visual still gives the same positive impression as a 5-star rating.

I’d look for this technique to be applied to politics someday.

Chris Reuter (user link) says:


This doesn’t seem unreasonable to me.

Suppose Apple had allowed users to rate their products on a website run by Apple. It would be a clear conflict of interest. Who would trust them to remain objective? These days, nobody trusts a corporation to provide accurate reviews of their product.

I think this is their way of acknowledging the realities of the situation. The five apples mark is simply a cute way of saying, “We’re not going to insult your intelligence by telling you to trust us.”

Anonymous Coward says:

Re: Makes sense. Shrug

Really. When you stop and think about it, why sell a product that’s not “top of the heap”. The 5 apples is genius.

And let’s face it, online customer reviews are garbage, everyone knows it now. You see wild high ratings, glowing reviews and then 1 or 2 really, really negative reviews that are probably from competitors that cut the thing down… heck, I’m the first to admit I read those for the product’s flaws before any of the other ones.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...