Hutchison Fights 3G Battle On Voice

Hutchison is continuing their “pick a new strategy daily” system of rolling out their 3G service in the UK. They’ve already tried cutting the price of handsets (twice) and now, despite an analysis telling them they’re at risk of becoming just another “discount” phone brand by not pitching the advantage of a 3G service, they’ve decided to start a price war on voice minutes. They’re continuing their desperation play, basically. Those initial overhyped estimates don’t look so nice these days, do they?

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