The Inefficiency Of DRM: Empires Built On Barbed Wire Never Last

(Mis)Uses of Technology

from the we're-still-having-this-argument? dept

While there’s not much necessarily new in this recent TechCrunch piece by author Jon Evans, it does make a nice point that’s worth repeating, in that empires built on barbed wire never last. The article notes that one of the problems of the old Soviet economy was the fact that so much effort was wasted on production of things that didn’t really aid the overall economy, but instead held back others. For example, a significant amount of effort from the metallurgical industry was focused on creating barbed wire, rather than building something that might actually improve the economy. And, as he notes, “DRM is the barbed wire of the media world.” It serves no productive purpose, but is simply designed to “protect.” From there he notes:

Although it pains me to say this, it’s the pirates who are on the right side of history. Empires built on barbed wire inevitably collapse, and the sooner the better; while this one reigns, it perpetuates yesterday’s regimes, and squelches innovation and progress. Is piracy wrong? Yes, but that’s the wrong question. The right question is, which is worse: widespread piracy, or the endless and futile attempt to preserve DRM everywhere? So long live the pirates. Those jerks. Please don’t make me say it again.

Of course, there’s a corollary to this as well. If you recognize that getting rid of DRM helps allow for more openness and greater innovation, at some point it occurs to you that perhaps you shouldn’t be so worried about “pirates,” and can start focusing on actually using their enthusiasm to your own benefit.

Filed Under: drm, future, pirates

Warner Bros. Finally Realizes That 'Pirates' Are Underserved Customers

Movie Industry

from the took-you-this-long? dept

We’ve discussed in the past just how backwards Warner Bros. has been at times in responding to “piracy.” So it’s a bit amusing that many, many, many years after plenty of us have been pointing this out (and have been told directly by folks at Warner Bros. that we’re “full of it”) that the company is finally recognizing that those who infringe are really just underserved customers, whom they didn’t give a good reason to buy:

Pirates Make Purchases: Few subsist on copyright infringement alone; typical pirates steal in addition to making legitimate entertainment purchases like boxoffice, DVD and even online transactions. Even the most diehard pirates spend some money, though less than more casual infringers. “One of the main things we’re doing is looking at why they do things legitimately on certain products and not on others,” said [WB’s director of business intelligence, Ben] Karakunnel.

Apparently, they just started looking at this data only 18 months ago. Frankly, the fact that they weren’t looking at that data seven or eight years ago suggests a dysfunctional management team. What’s really silly, of course, is that plenty of folks have made this exact point to people at Warner Bros. and elsewhere for years, and were told that we were just “defending pirates.”

Another thing they realized was that in foreign markets, a lot of unauthorized copies are because WB didn’t make translated/subtitled versions available quickly enough — another point that sites like ours have been making for years and which WB just figured out:

In the international markets, illegal WB content in which pirates dub or subtitle themselves is increasingly popular. For one unspecified program Karakunnel used as an example, it wasn’t until the third day after its initial airdate that one such pirate-created translated version accounted for 23% of pirated files of that particular program. By day 10, it accounted for 74%.

Said Karakunnel, “If we can get dubbed or subtitled language versions in the first two days, we can beat them to the punch.”

Kudos to Warner Bros. for finally figuring this out, but it’s pretty amusing that the company thinks this is new, when just a couple years ago it was denying that any of this was possible.

Filed Under: customers, movies, pirates
Companies: warner bros.

China Cracks Down On Pirated Teaching Materials?

Overhype

from the for-the-children,-of-course dept

To hear the US entertainment industry talk about it, China doesn’t respect any intellectual property at all. The truth, of course, is a lot more nuanced than that, but it’s still a bit odd to read that China is proudly cracking down on the threat of “pirated teaching materials,” which the government deems dangerous because it “harm[s] the healthy development of the country’s youth.” It’s unclear how cheaper or even free teaching materials “harm” youth, but the speculation is that it’s more about the government not liking the content than any real worry about “piracy.” But, these days, due to pressure from other countries, China doesn’t mind an excuse to pretend that it’s being tough on piracy.

Filed Under: china, pirates, teaching materials

UK ISP Boss: 'The Pirates Will Always Win'

Say That Again

from the so-now-what? dept

Last year, when the recording industry in the UK was pushing for ISPs to act as copyright cops, Charles Dunstone, the head of Carphone Warehouse and its TalkTalk ISP, stood up and bashed the recording industry for even daring to suggest that the ISP should be responsible for the recording industry’s own inability to adapt. As he said at the time of the recording industry:

“They’re not just shutting the stable door after the horse has bolted — the horse has left town, got married, and started a family.”

As numerous people are submitting, Dunstone is back at it, stating the obvious to a recording industry that needs to hear it. He’s trying to explain to them that, no matter how hard it tries, it can’t stop unauthorized file sharing, noting that “the pirates will always win” and any attempt to stop them is simply “naive”:

If you try speed humps or disconnections for peer-to-peer, people will simply either disguise their traffic or share the content another way. It is a game of Tom and Jerry and you will never catch the mouse. The mouse always wins in this battle and we need to be careful that politicians do not get talked into putting legislation in place that, in the end, ends up looking stupid….

If people want to share content they will find another way to do it…. It is more about education and allowing people to get content easily and cheaply that will make a difference. This idea that it is all peer to peer and somehow the ISPs can just stop it is very naive.

Of course, this is what plenty of people have been saying for years. There have been plenty of opportunities for the recording industry to embrace opportunities, and they’ve failed almost every single time. Instead, as always, they want to complain about the “pirates” and the “thieves” while other companies build the new music industry around them.

Filed Under: business models, charles dunstone, isps, music, pirates, strategies, talktalk, uk
Companies: carphone warehouse

Yet Another Study: 'Pirates' Are Actually Industry's Best Customers

Studies

from the again-and-again-and-again dept

We’ve already seen a bunch of nearly identical studies, but it’s worth pointing out that there’s yet another study coming out this week that says that those involved in file sharing also tend to be the best customers of the entertainment industry. Now, it’s worth taking the study with at least some grains of salt, given that it was funded by Vuze, a company trying to sell licensed videos via BitTorrent and has had trouble getting content companies to sign on. However, given how many other studies have said the same thing, can we finally put to rest the idea that those who file share “aren’t customers” as many in the entertainment industry insist? They do tend to be customers, and frequent ones as multiple studies have now shown. The issue is just that they also file share, meaning many file share, in part, to find out what’s worth buying. So the focus should be (once again) on giving them reasons to buy rather than trying to stomp out file sharing.

Filed Under: customers, pirates
Companies: vuze

A Look Back At The History Of The Word 'Pirate'

Say That Again

from the useful-background-info... dept

A couple years ago, we mentioned an interesting story about “book piracy” in the early 18th century, which (according to the article we linked to) the term “piracy” was first used in reference to copying the creative works of another in 1701, concerning a a poem by Daniel Defoe (it’s worth noting, as an aside, that even in this first case of “piracy” Defoe wasn’t bothered by the practice, even encouraging them to try to sell their copies “if they please,” — he just wanted to make sure they copied the poem accurately). Now, via Freakonomics, we’re pointed to a recent study by K. Matthew Dames on the history of the word “piracy,” both for high seas privateering and when it comes to copying content. This seems to be a small part of a larger project by Dames, who says his later research will help show why the use of the term “piracy” when it comes to copyright is inaccurate, and is misused by the entertainment industry to get laws repeatedly passed in their favor without a basis in reason. I’m definitely looking forward that later study, but as a starter, this history of the term piracy, is certainly a worthwhile read.

Filed Under: etymology, history, k. matthew dames, pirates

BSA Tries To Exploit Somali Piracy News In PR Campaign Against Software Sharing

News You Could Do Without

from the great-moments-in-dumb-marketing-campaigns dept

We already wrote about how ridiculous it is to compare Somali high seas pirates with music, movie and software fans downloading an unauthorized copy of something off the internet — and even the press is starting to question the wisdom of calling unauthorized file sharing “piracy.” Yet, that hasn’t stopped the BSA, masters of misleading through questionable stats from ramping up a marketing campaign that purposely tries to compare software file sharers with Somali pirates. As Gordon Haff at News.com notes:

“This has got to be one of the most tone-deaf and cynically opportunistic PR pitches I’ve seen for quite some time. It’s one thing to figuratively equate piracy with making digital copies of software, music, movies, or books. We can debate endlessly whether such actions are truly stealing or not. But that’s not the point. It’s that to literally and deliberately equate the two in the wake of pirates taking a ship’s crew hostage and the US Navy subsequently killing three of the attackers…Well, words fail me.”

Filed Under: exploitation, pirates, somali
Companies: bsa

Valve Exec: Pirates Are Just Underserved Customers

Say That Again

from the and-then-you-see-the-opportunities dept

We’ve had a ton of people submitting this, so figured a quick writeup is in order. Jason Holtman, the director of business development and legal affairs for Valve, was speaking a video game conference, when he noted: “Pirates are underserved customers.” This is a point that plenty of folks have been making for a while, but having an exec at a company like Valve make it is important. But, even more important was his next sentence:

“When you think about it that way, you think, ‘Oh my gosh, I can do some interesting things and make some interesting money off of it.'”

This past weekend at the MidemNet conference (on which I’ll be writing much more), I heard a few music industry folks say something at least somewhat similar to the first part of the comment: talking about how they had to learn to bring “pirates” back into being legitimate customers. But, then they missed that second part. As one attendee said, the music industry execs kept freaking out about how much money they will lose, while ignoring how much money there is to be made.

Filed Under: jason holtman, pirates, underserved customers
Companies: valve

Even The First Copyright 'Pirates' Didn't Do Much Harm

Say That Again

from the learn-your-history dept

Since the original meaning and purpose of intellectual property laws has become so distorted these days, it is quite useful to look back at the history of such things and why they were put in place. That’s why we often talk about the debates on intellectual property held by Thomas Jefferson and James Madison. It’s why we bring up things like the problem of patent sharks in the nineteenth century. The more you look, the more you realize that many of the big “problems” people insist are happening today in the intellectual property world really aren’t all that different than things that happened in the past.

William Patry has been posting a few interesting posts lately on historical views of copyright — but even more interesting is an article in Toronto’s Globe and Mail, where the author discusses the first known case of someone copying another’s writings being referred to as a “pirate.” It was apparently first used in 1701 to describe people who had copied a poem by Daniel Defoe, called “The True-Born Englishman” in order to sell it themselves. The most interesting part: Defoe actually learned how to take advantage of the situation, rather than whining about it. If only today’s copyright holders could learn what Defoe figured out 300 years ago.

It is true that Defoe was upset… but not at people copying and making money off of his work. He was upset that they made mistakes in copying his poem. He published a corrected version, noting:

“I should have been concerned at its being printed again and again by pirates, as they call them, and paragraph-men; but would that they do it justice and print it true according to the copy, they are welcome to sell it for a penny if they please.”

Defoe quickly realized that obscurity was a much bigger threat than “piracy” and by encouraging these “pirates” to sell copies of his work, it built up his own reputation and allowed him to go around the cumbersome publishing process of the time. The rest of Defoe’s career was then built off of his name recognition since that poem was so widely distributed, allowing him the ability to make much more money off of future works. In other words, even the original “victim” of “piracy” quickly recognized how it could be used to his advantage, rather than worrying that it was a threat.

Filed Under: copyright, daniel defoe, history, pirates