Aspyr: Hey, Those Crappy Tomb Raider Remastered Outfits Were Made By Our Artists, Not AI!

from the McPromptism dept

I’m going to trust that most of our audience will have some idea of what McCarthyism was in the 1950s. To summarize very briefly, it was an anti-communist campaign that spread into becoming equally anti-leftist throughout the country, with a specific focus on driving the supposed communist influences out of major media in America, such as radio and Hollywood. This led to a public hyper-vigilant in looking for supposed communists everywhere, as well as plenty of cases of false accusations of communist activity purposefully foisted upon people for personal reasons. This rabid, frothy-mouthed era of suspicion became a major stain on America in the 1950s.

I’m watching a version of this begin to take form around artificial intelligence. I know, I know: there are very real dangers and negative outcomes that could come to be from AI. That was true of communism and our Cold War enemy in the Soviet Union as well. My point is not that AI is great all the time and any pushback against it is invalid. Instead, my point is that we’re starting to see what I’ll call McPromptism, where some percentage of the public looks for AI everywhere it can and, if use is suspected, immediately decries it as terrible and demands that people not engage with the supposed user.

And just like McCarthyism, McPromptism gets its accusations wrong sometimes. You can see a version of that in the story of Aspyr’s remastering of old Tomb Raider games and the horrible outfits that were produced for the protagonist, Lara Croft.

Earlier this week we reported on fan reaction to the latest update to the Tomb Raider I-III Remastered collection, in which the game received a new Challenge Mode, while Lara received a suite of new outfits to wear as rewards. And oh wow, they were bad. Comically bad. So bad, in fact, that one of the remaster’s original artists posted on X to distance himself and his colleagues from the dross. Alongside all of this was the suspicion that genAI might have been involved in the fits’ creation, given just how dreadful they looked. Publisher Aspyr has now finally responded to the claims to insist no AI was used at all, instead stating they were created by “our team of artists.” Which raises more questions.

If you want to see a somewhat humorous look at the outfit textures that are the subject of public complaint, here you go.

On the one hand, for someone like me who is not into the anti-AI dogma out there, it is objectively funny for some people to point at bad video game textures and claim they’re so bad because they’re obviously created using generative AI… only to have the company that made them say, “Nuh uh! It was our human employees who made them!” It’s almost Monty-Python-esque, in a way.

But this default among some in the gaming public to be “This thing in gaming is bad, so it must have been made using AI!” is just one more kind of silly that is out there right now. Aspyr doesn’t exactly have a perfect reputation when it comes to remastering games, after all, and it built that reputation long before genAI came along.

It seems clear that this was a case of images being released to promote the remastered game that Aspyr didn’t live up to in the actual game itself. No AI, just human beings not hitting the mark. It happens all the time. Hell, there is even a chance that AI could have done a better job. Not a certainty by any stretch, but a possibility.

But the real take away from this otherwise minor episode for me was the McPromptism misfire. If you’re going to rage against the literal machine in the video gaming industry, which I think is the wrong stance to take anyway, at least let it be righteous rage.

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Comments on “Aspyr: Hey, Those Crappy Tomb Raider Remastered Outfits Were Made By Our Artists, Not AI!”

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34 Comments
Stephen T. Stone (profile) says:

I know, I know: there are very real dangers and negative outcomes that could come to be from AI.

Not for nothing, but it’d be nice to have those dangers and outcomes given names and discussed instead of generalized/handwaved away like that.

But this default among some in the gaming public to be “This thing in gaming is bad, so it must have been made using AI!” is just one more kind of silly that is out there right now.

Also not for nothing, but when at least two different games (Crimson Desert and Clair Obscur: Expedition 33) by two different studios have been caught with AI-generated assets in their games and those studios have both said “oh they were in there by accident”, I can’t fault gamers for thinking the studios are lying about AI usage in situations like the one in this article. And that’s on top of the games that admit to their usage of AI, and—in the case of the voice acting in Arc Raiders⁠—when they admit that human-generated assets are superior to AI-generated assets.

Were the Tomb Raider assets (poorly) made by actual artists? I’ve got little reason to think otherwise. But all things considered, people thinking those assets were AI-generated and kicking up all this dust about it should be a warning to other devs: By and large, gamers don’t like, don’t want, and sure as shit don’t need AI-generated assets in their games.

Arianity (profile) says:

Re:

Also not for nothing, but when at least two different games (Crimson Desert and Clair Obscur: Expedition 33) by two different studios have been caught with AI-generated assets in their games and those studios have both said “oh they were in there by accident”

You can add indie hit The Alters to that list, too.

Not to mention Call of Duty Black Ops 6 (didn’t disclose until Steam required it), and potentially Firmament from the makers of Myst (not mentioned during the Kickstarter, only showed up in credits at release).

This comment has been deemed insightful by the community.
Arianity (profile) says:

I’m watching a version of this begin to take form around artificial intelligence. I know, I know: there are very real dangers and negative outcomes that could come to be from AI. That was true of communism and our Cold War enemy in the Soviet Union as well.

I think you’re misunderstanding what made McCarthyism so bad. It wasn’t just that it got it wrong sometimes, but specifically how baseless it often was. Given the backlash I do expect there to be a contingent where the term is applicable, that’s just human nature, but McCarthyism isn’t just justified paranoia. Yes, the USSR was an enemy, but “communism” was not doing things like taking over Hollywood. That was silly. It’s not so silly to suspect companies of slipping in some AI assets, and not disclosing it, when that’s a thing that regularly happens.

only to have the company that made them say, “Nuh uh! It was our human employees who made them!”

To be fair we’ve literally already had companies claim something was not AI and then get caught out after the fact. And only then admit to it.

I haven’t followed this controversy, but I notice you don’t actually mention any details? That’s often what triggers these witch hunts, little details AI is likely to mess up but a human artist (bad or not) would not. And doing a bit of googling, there do seem to be some that people are latching on to. It’s not just that it was generically bad. IDK how convincing they are, but it’s important context. On top of that, the lead artist on the remasters distanced themselves and said they weren’t involved.

Oh, and this specific company already got blasted for undisclosed AI voicelines in this exact series, too. Although at least they admitted it, that time. After being blasted.

We’ll probably never know for sure, but this is not an example I’d bet my money on.

Anonymous Coward says:

Re: Re: Re:

McPromptism is when you get asked “You want fries with that” at McDonalds. Or the screen only offers you an XL soda after adding an item to your order and you have to go digging through the menu for a different size.

I’ve been waiting for the McCarthyism comparisons on Techdirt because the parallels exist. People shouting on the internet about AI in video games ain’t it.

Thad (profile) says:

Re: Re:

Like, I’m legit flabbergasted here, man. I’m trying not to be too harsh here, but this is a staggeringly bad analogy and it’s not at all clear that you understand the basic facts about McCarthyism, and if you do, it doesn’t seem like you think there’s a relevant difference between a senator ruining careers and lives and some Internet randos being wrong about a video game.

Anonymous Coward says:

Re: Re: Re:

I think the aim was to highlight his perception of the witch hunt nature of anti-AI evangelism and the use of references to mccarthyism as a reference to a witch hunt is pretty well understood. Though I’d agree it absolutely misses the landing given that AI and its harms are actually infiltrating our society, as opposed to the red herring of communism.

Anonymous Coward says:

Re: Re:

There’s a really basic test here.

Are elected officials using the power of the state to suppress individual Americans’ first amendment rights?

If not… It’s not comparable to McCarthyism, is it?
It’s just a bunch of whining that some people don’t like your specific kind of speech. This really should be Techdirt’s bread and butter.

This comment has been deemed funny by the community.
Anonymous Coward says:

Re: Re:

Looking at comparisons of McCarthyism to people not liking generated images and text, I am reminded of the recent Jago Hazzard youtube video about St Ives, saying:

“The area was described as comparable to Italy, which of course it is. Many’s the time I have stood on the Cornish coast and thought “compared to Italy, this is really bloody cold.””

So I guess in a very specific sense, the “apples to oranges” comparison, one could compare the two…

Bloof (profile) says:

Meanwhile in the real world, the people running the slop generators are donating to the people committing real world McCarthyism, purging anyone they deem to be part of the nebulous ‘woke left’ from public life, which includes the most milquetoast of centrist comedians, trans people, any actor who has an opinion in public, women, minorities…

We know you are desperate to defend the indefensible, but get a bloody grip.

This comment has been deemed insightful by the community.
Ethin Probst (profile) says:

I’ll be the first: I call for whatever is the equivalent of a retraction of this entire post. Seriously. This post would’ve been good without all the AI boosterism, but then you had to go and add a comparison to something that is not even remotely comparable to the current situation, trying to defend the indefensible, and you completely ruined it.

I’m going to trust that most of our audience will have some idea of what McCarthyism was in the 1950s. To summarize very briefly, it was an anti-communist campaign that spread into becoming equally anti-leftist throughout the country, with a specific focus on driving the supposed communist influences out of major media in America, such as radio and Hollywood. This led to a public hyper-vigilant in looking for supposed communists everywhere, as well as plenty of cases of false accusations of communist activity purposefully foisted upon people for personal reasons. This rabid, frothy-mouthed era of suspicion became a major stain on America in the 1950s.
I’m watching a version of this begin to take form around artificial intelligence.

You clearly have no idea what McCarthyism is, or just how destructive it was to the lives and careers of those it affected. McCarthyism wasn’t just rabid suspician of communism. It came with the racism and typical complete misunderstanding of communism that this country has had for over 30 years. People were suspected when there was absolutely zero evidence that they had communist ties. Even ordinary citizens were hauled before the HUAC and were automatically assumed to be communists, either by association or just because, and they had to prove that they (weren’t) communists and that they (did not) have communist associations. (If you want an example, look up the Hollywood Hearings.) This was the state doing it. Not random people. If you were suspected of communism, your life was over. Everything you had was gone. I’m sure there are many things that I have missed in writing this paragraph, so I’m sure others can step in to fill the void to make clear to you just how bad this was. And honestly, I’m wondering if this paragraph even truly encapsulates just how bad this got sometimes.

To compare that era to the anti-AI centiment is just… Insane to me. I cannot fathom how you could even remotely think that comparing the two would be an equal comparison. Sure, people are suspecting AI use where AI use might not be occurring, but this actually has some potential evidence behind it, because people are seeing AI writing styles in people’s writing, or how low quality the visual assets are, or that all of the music sounds a lot like what Suno created. They might get it wrong sometimes but, given how companies are using AI as an output generator and refusing to just be honest, this suspician is well-founded. If companies were honest, or just, I dunno, actually had artists work on their artwork and musicians work on their music, and didn’t use corpo-speak for everything, people wouldn’t be so hard on them about it.

This comment has been deemed insightful by the community.
Anonymous Coward says:

"McPromptism?"

There’s a good point to be made here, but the conflation between McCarthyism and accusations of using “AI” in their work is distractingly off-base.

The biggest issue with McCarthyism wasn’t that it was falsely accusing someone of having the “wrong” opinion — that was the vehicle. It was the conspiratorial use of state power to suppress “undesirables” under the guise of aligning with a foreign power and/or its political ideology that caused one of that era’s greatest stains on our history. The comparison misses so much of the dynamic at play that it’s hard to overlook.

And trying to coin it as “McPromptism” is just… I’m sorry, man, but it’s cringe. I know that isn’t a productive criticism, but it’s true. It’s legitimately embarrassing to read parts of this article.

Figure it out, bud.

Anonymous Coward says:

Re:

Why were they undesirables? Because they were thought to have had the wrong opinion and were considered an existential threat to all things decent.

Now look at the reaction towards AI and the list of things it is accused of killing the very concept of art, music, and human expression. And that is before the accusations of AI/its creators planning mass murder of entire classes of people. Doesn’t that sound awfully familiar? Hell, they’re even recycled from McCarthyism itself!

The levels of cognitive dissonance and what amounts to ‘but this time is different’ are off the charts in these threads!

Stephen T. Stone (profile) says:

Re: Re:

Here’s the difference between “McPromptism” (🙄) and McCarthyism: “McPromptism” isn’t trying to ruin lives by turning people into social pariahs via government investigations, blackballing, and scapegoating. McCarthy and supporters of his crusade tried⁠—and in several cases, succeeded⁠—in destroying people’s lives often for mere suspicion that his targets were “un-American” or otherwise a threat to the safety of the nation. People criticizing the proponents of generative AI for trying to “democratize creativity” by taking the human component out of human creativity are not doing what McCarthy did, even when those critics aren’t correct about whether something was made with AI.

The comparison is apt on the level you describe, but you’re ignoring the consequences of McCarthyism⁠—actual people having their lives torn to shreds by the government⁠—so you can claim people going “fuck generative AI” are doing the same thing as McCarthy. That is why trying to equate the two situations doesn’t work.

ECA (profile) says:

Problem with AI

Is that very Few know what AI is, and HOW it should work.
99% of what people are seeing as AI, tends to be Automated work. Generally Taking the Many jobs, Work related Tasks that are Over Abundant and COST lost of money, because of manpower needed for Something SIMPLE. Like Making, 1,000,000 calls per day, and getting 1-2 Answers to Questions, then Forward the calls to sales people.
I am getting 30-50 per day from 5 different agencies/Spammers trying to get me to GIVE INFO, to scam me and my Social sec.
There are many Automated services. Including those on your Phone/Computer/Car/Smart TV/on and on to hell. They are MORE Job replacement then REAL AI.
REAL AI, isnt a small program that you can tell it to do something and its Done for you. Thats a Slave.
Real AI, tends to be able to gather Data, create Basic to advanced decisions, and adapt to what it has gained. If you leave it in a box, it cant create things itself, it would require Human assistance. If you give it access, it could do other things ON IT OWN or when asked.
It would always be Thinking.
It can only be intelligent enough, that we allow it to BE. GIGO.

Anonymous Coward says:

Re:

I have often wondered if ECA was an AI because their posts are getting more clear. Almost like they have finally run enough iterations to learn how to communicate. Not quite there yet because of the random capitalization and punctuation but improving nonetheless.

Jk dude.

I have enjoyed reading your posts over the years.

Bloof (profile) says:

It’s worth noting that Aspyr are currently being sued in France for using an AI clone of the French voice actor for Lara Croft, and have been caught using AI to avoid paying actors in other markets. in those cases they have then gone on to blame rogue contractors, who so far have gone unnamed, so their claim that no AI was used should be taken with a huge heap of salt.

https://www.timeextension.com/news/2025/09/aspyr-removes-ai-generated-vocals-from-tomb-raider-collection-after-voice-actor-takes-legal-action

Will we get a retraction or any sort of acknowledgement should Aspyr turn out to be lying about AI use here too?

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