Yet Another Study: 'Pirates' Are Actually Industry's Best Customers
from the again-and-again-and-again dept
We’ve already seen a bunch of nearly identical studies, but it’s worth pointing out that there’s yet another study coming out this week that says that those involved in file sharing also tend to be the best customers of the entertainment industry. Now, it’s worth taking the study with at least some grains of salt, given that it was funded by Vuze, a company trying to sell licensed videos via BitTorrent and has had trouble getting content companies to sign on. However, given how many other studies have said the same thing, can we finally put to rest the idea that those who file share “aren’t customers” as many in the entertainment industry insist? They do tend to be customers, and frequent ones as multiple studies have now shown. The issue is just that they also file share, meaning many file share, in part, to find out what’s worth buying. So the focus should be (once again) on giving them reasons to buy rather than trying to stomp out file sharing.