Sometimes you just shake your head and wonder. It's truly amazing that people don't realize what will happen when they send out ridiculous legal nastygrams. Take, for example, the situation from a few months back where the company Ralph Lauren got itself into a lot more hot water by sending a bogus DMCA takedown
, rather than just 'fessing up to the fact that it photoshopped a model's image (badly). But in sending the DMCA takedown, Ralph Lauren called a hell of a lot more attention to a situation that most people would have forgotten otherwise.
Apparently Demi Moore and her lawyers missed that whole story. Back in November some folks noticed what appeared to be a photoshopping of Demi Moore's left hip
on the cover of W magazine. There was some debate over it, but either way, people moved on and it was forgotten. Not so fast! While there was some discussion about it -- and Moore herself chimed in on Twitter to claim that the photo was not altered -- she's now had her lawyers threaten at least two publications
over the original story. Their claim is that the posts are defamatory. Even if there was no retouching of the photo, it's hard to see what is possibly "defamatory" in the story. Digital retouching happens all the time, and claiming that a photo was retouched, if anything, would implicate the photographers or graphic artists at W, not Moore. There's simply nothing even close to defamatory in regards to Moore herself.
Either way, the really bizarre part is why sic the legal dogs on this? Any lawyer should know that this has zero chance of actually working and a very high likelihood of simply calling a lot more attention to the question of whether or not the image was altered. And, in fact, the guy who apparently first noticed the supposed retouching -- and a recipient of the legal nastygram -- has responded by presenting some pretty compelling evidence that the image was, in fact, retouched
. At the same time, he also reiterates that even if this is true, there's nothing wrong
with that and certainly nothing defamatory
about it. So what was the purpose of the legal nastygram?
And, in the end, what makes Demi Moore look worse? The fact that some cover shoot photo of her may have been slightly altered... or the fact that lawyers on her behalf sent out ridiculous legal nastygrams against those discussing this story?