by Mike Masnick
Tue, Apr 15th 2014 8:05pm
Interesting report over at the WSJ noting that some at Google are considering if they should boost the search results for sites that are encrypted as an attempt to encourage more widespread use of encryption. I would be a bit surprised if the company did this, as Google always claims that it's focus is entirely on the quality of the content of sites, and delivering people to what they're looking for. While the search algorithms do take into account things like page load time, it seems like encryption status might not be seen as a real indicator of quality. Still, I hope that Google does seriously consider such a move, because it could (very quickly) drive many more sites to encrypt -- and, it would probably (finally) drive more services that refuse to make encryption work to figure it out. For example, almost no media sites will do full encryption because it would effectively break most ad networks. So, for most media properties, going full encryption automatically means taking a huge hit in ad revenue. The various ad networks could do things to fix this, but very few of them seem interested (actually, very few of them seem to even understand the issue). If Google were to make this change, then the pressure coming from media properties (many of whom live and die based on their Google rankings) to ad networks to figure this out, would hopefully be enough to create a real shift.
If you liked this post, you may also be interested in...
- Court Doesn't Buy Mississippi Attorney General Jim Hood's Argument: Puts His Google Demands On Hold
- Paypal Cuts Off Mega Because It Actually Keeps Your Files Secret
- Google Suddenly Realizes That Maybe It Doesn't Need To Ban Adult Content On Blogger
- Gemalto: Ok, Yes, We Were Hacked, And Yes Some SIM Cards May Be Compromised, But Not Because Of Us
- NSA Director: If I Say 'Legal Framework' Enough, Will It Convince You Security People To Shut Up About Our Plan To Backdoor Encryption?