Bracket Watch: EA Upset Early, Comcast Beats Monsanto For 'Worst Company' Award
from the cinderella-story dept
It's the time of year, when victories are had or not, dreams are realized or dashed along the playing surface, and champions are either born or unseated. Being from Chicago, I've been through this before. I've seen my heroes fall and experienced the heartbreak of having victory snatched from my guys in heartbreaking fashion. Still, even with that experience, it never gets easier.
Which is why we should all be standing up and doing a slow-clap for Electronic Arts, whose "Worst Company" championship string has finally come to an end. And it's all thanks to Comcast, who narrowly defeated cartoonishly evil megacorporation Monsanto in the final showdown. The road to not-glory, however, was not without its controversy.
Comcast’s road to the Poo started out without a speedbump, as the company powered through the first three rounds without ever giving up more than 30% of the vote. And with two-time reigning champ EA eliminated in Round One by Comcast’s merger partner Time Warner Cable, followed by three-time consecutive runner-up Bank of America’s surprise defeat at the hands of Walmart, Comcast seemed destined for the Final Death Match.It's been a good run for EA these past two years, in which they deftly ran the treat-customers-like-criminals offense and the delete-yo-crap defense. That kind of strategy led to their distinction for being the only two-time winning and repeat "Worst Company" champion. But if Michael Jordan retired (multiple times), Muhammed Ali fell, and the Lakers turned into whatever you call whatever they are now, then it was only a matter of time before a new, more youthfully horrible champion arose to unseat EA. And that example of awful is Comcast, who appears to think that Mr. Potter from It's A Wondeful Life was a template for how to do things.
But the nation’s largest cable and Internet provider (which is trying to become even larger), almost got stopped in its track by first-time contender SeaWorld, riding high on waves of negative publicity tied to the documentary Blackfish. Comcast pulled off a buzzer-beater to hold off SeaWorld and earn its place in the Final Death Match. From the onset of the day-long bout, lawsuit-lovin’, herbicide-makin’ Monsanto was within striking distance of the Philly Kid, but Comcast gained a hair-thin edge early on and never ceded the lead.
And, just so we're all clear here, they beat Monsanto, a company that is attempting to put a corporate and IP stranglehold on food. Food. You know, that thing you need every day in order to live. That means that if you sat the average voter down and asked them which was worse, a big company getting bigger so they can control how you get your television, or the same scenario but with the thing that lets you live, people will choose the former.
I'm not sure that makes a whole lot of sense, but I'll refrain from taking away any of Comcast's glory today. Congrats, you terrible congress-bribing megalith you!