Yet Again, File Sharing Correlated To Biggest Buyers
from the how-many-times-do-we-need-to-cover-this? dept
The study also highlights (yet again) just how much people share with friends and family -- something that no amount of copyright "enforcement" is going to stop. That's something that most people think is completely normal and "reasonable" for the most part. So it's little surprise that large parts of people's music collections seem to come from friends and family, especially the younger generation (where it's even greater than downloading from the internet).
The end result is the same as always. The problem is not "piracy." It's just a symptom of failing to properly respond to the market. The market doesn't "just want stuff for free." I keep seeing people claim that piracy definitively decreases sales, but we know that's not true. We've seen some cases where it has helped sales -- so what explains the difference? I'd posit it's pretty simple: piracy decreases sales if you don't embrace what your fans want. However, if you do treat your fans like fans, give them ways to support you, don't act like they're criminals, and actually adapt to the changing market, you can turn what would otherwise be a negative into a positive. But it involves quite a bit of work, and that's the big challenge.