Apple is very
protective of its Apple name and logo trademarks. We have noted in the past that it seems to think that no company can use a logo that even remotely resembles an apple
. So it really should be no surprise to learn that Apple is going on the offensive, double time, in order to stop a Polish online grocery store from receiving a trademark for A.pl
"Apple brand is widely recognised and the company says that A.pl, by using the name that sounds similar, is using Apple's reputation," patent office spokesman Adam Taukert said.
There also seems to be a dispute over a logo trademark sought by A.pl for its site Fresh24.pl
. You can see the logo in question below.
Or how about this side by side comparison:
Last time I checked, Apple had no business endeavors in online grocery sales, so it would seem to be a stretch to think that consumers would be confused and think that A.pl was an offering by the electronics company. Additionally, A.pl and Fresh24.pl seem to be regional and limited to Poland at this time. So there would be limited harm if any to Apple's global brand. In the end, this just ends up looking like a bunch of trademark lawyers on Apple's payroll looking to keep busy and gain billable hours.