Feeling Threatened By Online Grocery Store, Apple Challenges Polish Site A.pl

from the comparing-apples-to-a.pl's dept

Apple is very protective of its Apple name and logo trademarks. We have noted in the past that it seems to think that no company can use a logo that even remotely resembles an apple. So it really should be no surprise to learn that Apple is going on the offensive, double time, in order to stop a Polish online grocery store from receiving a trademark for A.pl.

“Apple brand is widely recognised and the company says that A.pl, by using the name that sounds similar, is using Apple’s reputation,” patent office spokesman Adam Taukert said.

There also seems to be a dispute over a logo trademark sought by A.pl for its site Fresh24.pl. You can see the logo in question below.

Or how about this side by side comparison:
Last time I checked, Apple had no business endeavors in online grocery sales, so it would seem to be a stretch to think that consumers would be confused and think that A.pl was an offering by the electronics company. Additionally, A.pl and Fresh24.pl seem to be regional and limited to Poland at this time. So there would be limited harm if any to Apple’s global brand. In the end, this just ends up looking like a bunch of trademark lawyers on Apple’s payroll looking to keep busy and gain billable hours.

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Companies: apple

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Comments on “Feeling Threatened By Online Grocery Store, Apple Challenges Polish Site A.pl”

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Anonymous Coward says:

why doesn’t Apple get the fuck out, grow the fuck up and leave innocent people (and companies) alone. how can anyone in the remotest realms of idiocy mistake the 2 symbols or the logo? i had hoped that things would ease a bit after Jobs passed, God rest him, but it seems the prick they have in charge now is a damn sight worse! what an aggressive little shit he is!

Kevin H (profile) says:

Lets get the rumors started early

iOS 7.0 obviously will have an added grocery store among its music and movie selections. Soon from your iPhone you will be able to select and purchase a wide variety of common household items and produce directly from your phone. A new service called the iherb (rumored 9.99/month) will even allow you to smell how fresh the basil is.

art guerrilla (profile) says:

Re: Re: Lets get the rumors started early

the kind ?
i don’t think so, i have, um, extensive experience with the gentle herb, and i’ve never sued anyone…

if anything, its the coke that is infusing the masters of the universe with invulnerable and entitled feelings… plus, when you are coked up, don’t you have to do *something*, *anything* ? ? ?
not like it makes you more laid back…

art guerrilla
aka ann archy

Nigel (profile) says:

It only gets worse

I just stumbled across this gem..

Apple has patented a piece of technology which would allow government and police to block transmission of information, including video and photographs, from any public gathering or venue they deem ?sensitive?, and ?protected from externalities.?

?In other words, these powers will have control over what can and cannot be documented on wireless devices during any public event.


Not a good week for sanity.


orbitalinsertion (profile) says:

Submit too soon much?


“Apple brand is widely recognised and the company says that A.pl, by using the name that sounds similar, is using Apple’s reputation,” patent office spokesman Adam Taukert said. therefore, no one can tell the difference between the Apple brand and anything else remotely resembling an apple or the word apple.

Srsly, that’s how it works. In Zippy Universe.

Iain Robertson (profile) says:

Apple vs A.PL

I wonder if Apple have ever thought about legal action against anyone who uses the abbreviation APL or anything similar? This would include Kenneth Iverson,who created the APL programming language, back in 1962 apparently, well before Apple was even a twinkle in Messrs Jobs’ and Wozniak’s eyes, and many other things as well….(you’ll find a list at en.wikipedia.org/wiki/apl) couldn’t they just drop all this ‘tit-for-tat’ on trademarks and patents which is only good for the lawyers making money?)

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