by Mike Masnick
Tue, Nov 4th 2008 6:13am
Two years ago, around this time, we wrote a post entitled This Holiday Season, All I Want Is A Package That Opens Easily, noting how annoying some consumer packaging is. We were especially critical of the so-called "blister packs" or plastic clamshell packaging that is a source of not just frustration, but injuries to many as they struggle to open them. Apparently, Amazon has finally decided it's time to do something about this and has announced a new initiative for "frustration-free packaging." As Jeff Nolan notes, this is an example of a company recognizing that what's good for customers is good for the company.
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