Loopholes Galore Mean Political Spam Should Be In Your Inbox Shortly
from the wonderful dept
Political spam is nothing new. We first wrote about it nearly six years ago, during the 2000 Presidential elections. Since then, there have been plenty of articles on it, and plenty of examples of politicians using it (though, some believe that it can cause more people to vote for the spammed politician's opponent). However, a few legal loopholes could mean a lot more political spam this election season, even as people are getting more and more fed up with spam. The first is that the CAN SPAM act just so happens to exempt political spam (politicians exempting themselves from a law? what a surprise...). The second was the recent ruling that internet political communications were not subject to federal election rules. This makes sense for a lot of reasons -- because such regulations could ban all sorts of political talk online, from blogs to emails. However, in giving the internet total freedom, some fear that lots of money that can't go directly into a campaign will now get funneled into political spamming campaigns. It's a way to help promote a candidate without the traditional limitations. Of course, as we mentioned at the beginning, there is still the risk that such actions could actually end up influencing voters in the opposite direction -- away from the spamming politician. However, since we live in a world where overwhelming and unavoidable political advertising seems to be seen as a good thing by most political operatives, it seems unlikely for many to realize that not annoying everyone might actually make sense for once.