The Truth About Video Game Brainwashing (It's The Ads!)
from the run-for-your-lives! dept
Lots of folks like to get worked up over the issue of sex and violence in video games. The claim is that such games teach kids to act out on what they learn in the games -- but the evidence shows that as these games have become more popular, youth violence has decreased significantly. However, in all that time, perhaps we've been ignoring the real brainwashing that's been going on in games: the ads. Ads in video games are nothing new. They've been around for years. However, a new study claims that those ads are unusually persuasive. Of course, the study was sponsored by a gaming firm, so you may want to pull out your favorite salt container. However, the study found that when ads were seen in video games in ways that fit into the game and made sense (it didn't work for intrusive ads), gamers often thought highly of the brands. Well, at least highly enough 20 minutes after the game ended to tell some annoying researcher that they would recommend a brand to a friend. That might not translate into much in terms of actual behavior later on, but it's the type of results that some video game ad sales guy is now salivating over.