Keeping Ads In Video Games Up-To-Date

from the can't-be-obsolete dept

It's really no huge surprise that advertisements eventually found their way into video games. Some had been predicting it ages ago. After all, if the eyeballs are there, the ads will eventually follow. However, in video games, advertisers have needed to be careful to make sure they didn't come up with an ad that was timely or might be obsolete when people are still playing a game. That might not be true any more. The latest in ads within video games is that companies may soon be able to update their ads on the fly, so the billboards you pass on the virtual streets in whatever random video game you're playing may soon include an ad for the latest hit movie. Of course, who knows if players actually care about the ads on billboards in video games, but advertisers aren't known for making sure their ads actually matter.

Reader Comments (rss)

(Flattened / Threaded)

  1. identicon
    Brian, Oct 18th, 2004 @ 4:47am


    The word "timely" means "in time" not "late". FYI.

    reply to this | link to this | view in thread ]

  2. identicon
    FYI, Oct 18th, 2004 @ 6:15am

    Re: Timely

    It means "at an appropriate or opportune time".

    reply to this | link to this | view in thread ]

  3. identicon
    Grim, Oct 19th, 2004 @ 6:33am


    Imagine .. Having the latest up-to-date advertisement billboards in GTA, right before you smash your car right through them.

    reply to this | link to this | view in thread ]

  4. identicon
    Tony, Oct 19th, 2004 @ 11:17am

    I wouldn't mind if...

    ... that meant I could get an advertisement-free game at full price or a game with advertisements at a reduced price.
    I doubt either way will happen, they'll still charge 50$ a pop while they fill their pockets with money.

    reply to this | link to this | view in thread ]

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