by Mike Masnick

Keeping Ads In Video Games Up-To-Date

from the can't-be-obsolete dept

It's really no huge surprise that advertisements eventually found their way into video games. Some had been predicting it ages ago. After all, if the eyeballs are there, the ads will eventually follow. However, in video games, advertisers have needed to be careful to make sure they didn't come up with an ad that was timely or might be obsolete when people are still playing a game. That might not be true any more. The latest in ads within video games is that companies may soon be able to update their ads on the fly, so the billboards you pass on the virtual streets in whatever random video game you're playing may soon include an ad for the latest hit movie. Of course, who knows if players actually care about the ads on billboards in video games, but advertisers aren't known for making sure their ads actually matter.

Reader Comments

Subscribe: RSS

View by: Time | Thread

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here
Get Techdirt’s Daily Email
Use markdown for basic formatting. HTML is no longer supported.
  Save me a cookie
Follow Techdirt
Techdirt Gear
Shop Now: Copying Is Not Theft
Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Report this ad  |  Hide Techdirt ads
Recent Stories
Report this ad  |  Hide Techdirt ads


Email This

This feature is only available to registered users. Register or sign in to use it.