Sony Chief Admits DRM Held Up Innovation
from the oh,-they-just-realized? dept
Derek Kerton writes "In an unusual, yet surprisingly refreshing move, Ken Kutaragi, President of Sony Computer Entertainment, admitted that Sony made strategic misjudgments when it let its Media division's DRM zealousness reduce innovation and product flexibility in its consumer electronics divisions. Sony owns Sony Pictures and Entertainment, which contains the former Columbia media house. In this case, Kutaragi was referring to Sony's use of a proprietary music format with strong DRM called Atrac, which is the only format their mobile players can read, eschewing the wildly popular but less secure MP3 format. Kutaragi said that the spirit of innovation had been "diluted" by the other divisions in the company. Now that's refreshing. Give the consumer what they want instead of what your sister division wants. Did Sony really think they could drive the world to Atrac? Is that because they've had so much success with Memory Stick or Betamax? When is Sony going to stop trying to push their proprietary formats on the world, whether DRM or other? "