by Mike Masnick

New Portal Loses The Ads

from the well,-of-course... dept

For years we've been saying that companies that focus on business models that involve pissing off their customers are only asking for trouble. Their argument is that they need to do that to make money, but my argument is that it's a losing battle. Pissing off your customers encourages new entrants to enter your market, and provide your customers what they want, without pissing them off. A creative business knows how to build a profitable company by offering people something they want, instead of forcing them into situations they hate. One of the companies that has increasingly been going down the wrong road lately is Yahoo! who has said repeatedly that they need to have more intrusive advertising in order to survive. The increasingly annoying advertising has opened up an opportunity for a new company to come along and offer a portal that promises no banner or pop-up advertising. I have to admit that I've become increasingly frustrated with, which is still my homepage (as it has been since 1996). I'm now going to give this new a shot.

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  • identicon
    kai, 29 Oct 2002 @ 3:37am


    Not a totally serious comment, but could myway just be google, disguising themselves (to avoid the wrath of yahoo)?

    When I look at the front page, it has:
    Google Search
    Google Web Directory
    Google news

    (then the normal group of portal things like weather, finance, email and other things that google doesn't offer)

    reply to this | link to this | view in chronology ]

  • identicon
    alternatives, 29 Oct 2002 @ 5:38am

    Count me in the 'I stopped going to yahoo' camp.

    I used to use Yahoo! all the time. Then, when the pop-ups started, I hung around for a month, then said 'bye' and have not been back.

    100+ page impressions in a day to 0. Way to go Yahoo!

    reply to this | link to this | view in chronology ]

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