‘Free Speech’ GOP Threatened Billboard Company To Remove Democrats’ Ads About Medicaid Cuts

from the doesn't-seem-very-free-speechy dept

The “Party of Free Speech” is at it again. House Speaker Mike Johnson just bragged about using legal threats to remove his opponents’ political advertising — perhaps the most constitutionally protected form of speech that exists. And he did it while lying about them lying.

Johnson: "Do not believe the lies the Democrat Party has said. We had their ads taken down. They were running ads around the country in swing districts trying to convince people Republicans are going to 'gut Medicaid.' It's just simply not true & that's why their ads & billboards had to come down"

Aaron Rupar (@atrupar.com) 2025-04-29T14:43:12.231Z

As he says in that clip:

Do not believe the hype. Do not believe the lies the Democrat Party has said. We had their ads taken down. They were running ads around the country in swing districts trying to convince people Republicans are going to ‘gut Medicaid.’ It’s just simply not true & that’s why their ads & billboards had to come down. We sent them a cease-and-desist letter because they were lying.

This isn’t just hypocritical coming from the party that claims to have “brought free speech back” — it’s potentially a serious First Amendment violation. And Johnson seems almost proud of it.

The fact that Johnson is so cavalier about admitting that he helped remove ads from an opposing political party shows the new norm for the GOP: that it does not care about free speech at all, and is willing to censor at will.

The hypocrisy is particularly striking given how Republicans react when their own ads face scrutiny. Just last year, the MAGA world erupted in outrage over “cEnSOrSh!p!” when Google briefly restricted a Trump campaign ad:

That was a private company enforcing its own rules. Here we have government officials, who control all three branches of government, using legal threats to remove constitutionally protected political speech from their opponents.

It turns out that the media did report on this (though not very widely) back in March when it happened. The National Republican Congressional Committee (NRCC) sent a threatening cease-and-desist not to the Democrats, but rather to the billboard advertising company they used, Lamar Advertising.

Before we get to the legal threats themselves, let’s be clear: the Democrats’ ads were accurate and not even remotely defamatory. The GOP’s attempt to claim otherwise relies on a semantic dodge that falls apart under the slightest scrutiny.

It has come to our attention that your company may imminently be planning to display billboards containing patently false claims in the respective home districts of six Members of Congress: Representatives Gabe Evans (CO-08), Don Bacon (NE-02), Ryan Mackenzie (PA-07), Monica De La Cruz (TX-15), Jen Kiggans (VA-02), and Rob Wittman (VA-01).1 The message House Majority Forward has evidently paid you to display is that each Representative “VOTED TO CUT MEDICAID TO GIVE BILLIONAIRES…TAX CUTS.” To avoid defaming a half-dozen sitting Members of Congress, your company must cease any and all plans to display these billboards to the public.

House Majority Forward’s claims are demonstrably false. A simple review of the concurrent resolution passed by the House of Representatives shows that Medicaid was not mentioned once in the document’s sixty pages.3 Instead, the resolution delegated broad authority to the House Energy and Commerce Committee to reduce the deficit at their own discretion. House Majority Forward’s billboards target Representatives who cast their votes for a topline budget number voted to put money back into taxpayers’ pockets – not to cut funding to Medicaid. Even legacy media outlets confirm:

The NRCC’s evidence that these ads are “demonstrably false”? Two carefully cherry-picked media quotes that actually prove the opposite when put back in context:

FACT: Medicaid “isn’t specifically mentioned in the budget resolution” and the “vote is simply one to begin the reconciliation process.” CBS News.

FACT: Medicaid is “not specified in the budget” and the resolution “calls for the Energy and Commerce Committee to identify more than $800 billion in reductions.” Politico.

Those two claims are the sole basis for the NRCC asserting that the ads are “lies.” But, that’s bullshit. Even their links disprove it. The CBS link for that first line also includes this “fact”:

Johnson wouldn’t commit to preserving Medicaid in its entirety as the reconciliation process continues, and the budget resolution instructs the committee overseeing Medicaid to find $800 billion in cuts.

So, uh, yeah, the bill does, in fact, cut Medicaid.

The Politico story is even worse. Note how it’s framed in the quote above with strategic use of quote marks to suggest that the $800 billion reduction is not about Medicaid. But in context in the Politico article, it’s literally noting that President Trump himself expressed concerns that Johnson’s budget would cut Medicaid!

This week, POTUS expressed reservations to some lawmakers about potential cuts to Medicaid, which while not specified in the budget, are expected given that the document calls for the Energy and Commerce Committee to identify more than $800 billion in reductions.

The level of sheer chutzpah to claim that that sentence proves that Medicaid won’t be cut, when it very clearly says that even Trump is worried that Johnson’s proposal will cut Medicaid is insane.

Indeed, basically every actual fact check notes that Medicaid is clearly on the chopping block because of the requirement for the $800 billion in cuts, even if it’s not specifically named:

Aguilar has a point that the $880 billion would have to touch Medicaid, unless lawmakers wanted to find the reductions in Medicare — which may be even more politically challenging. Plus, House Republicans already have talked about some options for Medicaid cuts, such as adding work requirements and finding efficiencies in the program.

Scalise is correct in saying the legislation doesn’t include the word “Medicaid.” But, again, there’s little doubt that the program would face spending reductions — and they could be substantial, as we’ll explain.

Even the Congressional Budget Office made it clear that there’s basically no way to cut $880 billion without cutting Medicaid.

So with the facts established — that the ads were accurate and the GOP is lying about lying — let’s look at the actual legal threat. The letter itself has all the hallmarks of a bullshit SLAPP demand, designed to silence and suppress protected speech.

Indeed, the First Amendment would clearly allow political speech suggesting that these Republicans “voted to cut Medicaid.” Not only is that a fair assessment of reality, in the political speech context, it is expected that certain rhetorical claims can be simplified.

And, really, Republicans like Mike Johnson should be the last ones to try to argue that political puffery may be defamatory. Hell, his claim that the Democrats “lied” would be even more defamatory than the claims that the Dems’ billboards were “false.”

Second, though, Johnson is trying to make it out like the Democrats pulled the billboards because they knew they were false, when that’s not the case at all. The ad firm pulled them because it feared the threats from the NRCC… and appeared to be courting the NRCC’s business itself:

“Lamar’s National Sales Campaign Specialist has confirmed that the copy is no longer running,” the vendor letter reads. “While your letter came to Mario Martinez’s attention, Mr. Martinez was not involved in the Advertiser’s campaign. Notwithstanding, Mr. Martinez…is available to assist the NRCC with counter messages or future campaigns.”

Indeed, the organization that put up the billboards separately noted that the billboards still ran… just from a different vendor:

a House Majority Forward spokesperson said the billboards criticizing Bacon and Rep. Gabe Evans, R-CO, are still up, because they are under a different vendor. 

So, to summarize, Johnson is lying about the Democrats lying. Their ads are accurate. The ads are certainly not defamatory. On top of that, one single vendor pulled the ads, not the Democrats themselves. And the billboards still ran via a different vendor.

Oh, and this just shows how the hypocritical Republicans are continuing their censorial anti-free speech campaign against anyone who calls them out. Here they’re issuing a blatant SLAPP threat, falsely claiming defamation in a scenario that is clearly not defamatory.

This incident fits a clear pattern: Republicans wielding government power to silence critics while crying “censorship” when faced with private moderation. The legal implications are particularly troubling given last year’s Supreme Court ruling in Vullo, where a unanimous Court made it clear that government officials cannot target intermediaries to punish speech they dislike. Republicans celebrated that ruling when it stopped a Democratic official from pressuring companies working with the NRA.

Now those same Republicans are trying to dodge Vullo by laundering their threats through the NRCC rather than coming directly from elected officials. It’s a transparently weak argument — especially given Johnson’s proud admission of involvement — but it reveals their playbook: use whatever tools available, legal or otherwise, to silence opposition speech while maintaining the fiction of being “free speech warriors.”

The GOP’s eagerness to suppress accurate criticism of their Medicaid cuts shows just how far they’ll go to hide their actual agenda — and just how much they know their actual agenda would be faced with massive criticism. When they say they’re the “party of free speech,” what they really mean is they want consequence-free speech for themselves while retaining the power to silence anyone who calls them out.

Of course, the end result here is a bit of a Streisand Effect. I had missed the GOP’s attempt to censor these ads, and now because Johnson is advertising it, I went back and found the details, including a better understanding of just how accurate those ads are, and how the GOP’s own threat letter points me to news articles noting that Medicaid cuts are absolutely a part of the plan.

Filed Under: , , , , , , , , ,
Companies: lamar advertising, nrcc

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “‘Free Speech’ GOP Threatened Billboard Company To Remove Democrats’ Ads About Medicaid Cuts”

Subscribe: RSS Leave a comment
38 Comments
This comment has been deemed insightful by the community.
Stephen T. Stone (profile) says:

Re: Re:

They’re getting away with everything so far.

Not everything. Not yet.

(And by the by, that likely wouldn’t have happened without people speaking up and protesting to call attention to that case. Don’t tell me that yelling at the bastards never works.)

This comment has been deemed insightful by the community.
Bloof (profile) says:

‘We’re not really going to do the thing we talk about doing all the time, trust us bro! Just like we weren’t really going to overturn Roe vs Wade, destroy the department of education, open national parks to exploitation, erode the barriers between church and state, start hunting immigrants…’

David says:

Oh, and this just shows how the hypocritical Republicans

The hypocriticality goes away once one stops the pretense that the Republicans care shit about, well, the Republic as defined via its constitution.

It is kind of sad that the historically misnamed “Democratic” party started reflecting its name when Lyndon B Johnson decided that Civil Rights for everyone were too important to keep throttled with racism.

And then the Republicans embraced racism to take over significant white voting blocks. That was spiting Lincoln’s work on abolition.

But now they are actively destroying the Republic that defines their name. They are not just spiting Lincoln’s work, but Jefferson’s and Washington’s as well.

They really need to find a new name. And no, “conservative” has no place in the name of a party eager to ride roughshod over one of the most long-term viable representative democratic form of government.

This comment has been flagged by the community. Click here to show it.

David says:

Dems were lying

What a joke. This “journalist” is a liberal retard (sorry for repeating myself. There are no cuts to Medicaid, Medicare or Social Security, only cuts to the fraud and waste. No legal recipient will see any cuts. If the ads were true, Lamar would have kept them up and the Democrats would have sued Lamar for removing them. But keep being retarded sheep and believing whatever Dems and the MSM tell you!!!

Stephen T. Stone (profile) says:

Re:

There are no cuts to Medicaid, Medicare or Social Security, only cuts to the fraud and waste.

Two things.

  1. Show me where DOGE/the Trump administration has legitimately cut $800bn in “fraud and waste” across all three programs.
  2. If you can’t do that, please tell me how the government can cut trillions from the deficit without either taxing the fuck out of the rich (which Republicans will never do) or cutting into Medicaid, Medicare, and Social Security (which Republicans don’t want to do).

(Also: Using an ableist slur is so very MAGA of you. I wonder how you’ll feel about all the empty shelves you’re going to see soon thanks to China no longer shipping anything to the U.S. because of the Trump tariffs and Trump already defending the empty shelves by saying “you’ll have less and it’ll cost more”.)

Stephen T. Stone (profile) says:

Re: Re: Re:

Republicans do want to do that

It’s a bit of both, really. Deep down, they want to cut into those programs to punish “lazy eaters” (as their Nazi brethren would put it). But on the surface, they can’t ever even hint at wanting to gut those programs, and that’s because a good chunk of the GOP voting base is made up of old people who are on at least one of those programs. Fucking with those programs⁠—especially Social Security⁠—is deeply unpopular even with Republican voters.

Anonymous Coward says:

Re:

Never believe that anti-Semites are completely unaware of the absurdity of their replies. They know that their remarks are frivolous, open to challenge. But they are amusing themselves, for it is their adversary who is obliged to use words responsibly, since he believes in words. The anti-Semites have the right to play. They even like to play with discourse for, by giving ridiculous reasons, they discredit the seriousness of their interlocutors. They delight in acting in bad faith, since they seek not to persuade by sound argument but to intimidate and disconcert. If you press them too closely, they will abruptly fall silent, loftily indicating by some phrase that the time for argument is past.

This comment has been deemed insightful by the community.
Heart of Dawn (profile) says:

Thousands will die from these cuts, but the base won’t care unless affects them personally, and even then they still won’t care (because they’re dead).

The exact same thing happened with covid- far too many people are willing to die, and let others die, just as long as the person pulling the plug has an R after their name.

Anonymous Coward says:

Original USA taxes

Were only for the Rich.
Then a Group of powerful RICH demaned that “IT WASNT FAIR’.
But a strange Fact tends to be that there are MORE tax Cuts for the rich then for the poor, By 100 miles difference.
And with a 50% tax on Corps, in 3 years there would be NO PROBLEMS WITH THE USA GETTING LOANS FROM OTHER COUNTRIES..

The REAL problem is WHY the USA was getting money from other countries to PAY for WHAT. If you Look at the Total Budget, its NOT HARD to see.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Subscribe to Our Newsletter

Get all our posts in your inbox with the Techdirt Daily Newsletter!

We don’t spam. Read our privacy policy for more info.

Ctrl-Alt-Speech

A weekly news podcast from
Mike Masnick & Ben Whitelaw

Subscribe now to Ctrl-Alt-Speech »
Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...
Loading...
Older Stuff
09:31 Court To Bondi: Demanding Platforms Censor Speech And Bragging About It On Fox News Is, In Fact, A First Amendment Violation (14)
11:03 A First Amendment Legend Eviscerates Brendan Carr With Substance And Style (13)
05:28 Brendan Carr Cooking Up New Sham Investigation Of Jimmy Kimmel (11)
09:29 Oh Look, The MAGA FTC Built The Censorship Industrial Complex It Was Screaming About (22)
15:16 War As A Pretext: Gulf States Are Tightening The Screws On Speech—Again (6)
15:12 The FAA’s “Temporary” Flight Restriction For Drones Is A Blatant Attempt To Criminalize Filming ICE (14)
13:03 Trump Threatens CNN For Very Basic Reporting On His Shitty, Unpopular War (24)
05:25 Trump Attacks On Public Media Blocked By Judge (But It's Too Little, Too Late) (5)
05:24 Supreme Court Shrugs Off Opportunity To Save The First Amendment From The Fifth Circuit's Antipathy (6)
15:34 Free Speech Experts: Jonathan Haidt's Moral Panic Is As Old As Democracy Itself (32)
15:31 Hegseth's War On Anthropic Encounters The First Amendment (9)
12:25 America's Self-Proclaimed Free Speech Warrior, Brendan Carr, Gets A Letter Documenting His First Amendment Violations (10)
10:44 The Trump Admin's Own Investigators Found No EU Internet Censorship. So They Ignored The Findings. (14)
09:25 5th Circuit Flips Cop V. Protester Case To Jury After Spending 7 Years Pretending The 1st Amendment Doesn't Exist (12)
13:34 Court Says Pentagon Can't Pick And Choose Which News Outlets Have Access (7)
15:28 Rep. Finke Was Right: Age-Gating Isn’t About Kids, It’s About Control (13)
13:11 Fifth Circuit: Actually, Putting The Ten Commandments In Schools Is Probably Fine (26)
09:18 Afroman Wins: Jury Rules Mocking Cops Who Raided Your Home Is Protected Speech (19)
14:51 Afroman's Defamation Trial Is Going About As Well For The Deputies As Their Original Raid Did (28)
05:23 Pete Hegseth: We Can't Wait For Larry Ellison To Turn CNN Into Another Right Wing Propaganda Mill (13)
05:20 Brendan Carr Pretends To Be Tough, Demands Broadcasters Support Disastrous War (27)
09:27 Ninth Circuit Guts California’s Kids Code Once Again (3)
12:16 Don’t Ban Kids From Using Chatbots (42)
13:03 Congressional Republicans Push Bills That Would Block Kids Access To Content For Ideological Reasons (14)
12:58 Utah’s Proposal To Tax Online Pornography Is A Civil Liberties Disaster Waiting To Happen (21)
05:26 Brendan Carr Can't Explain Why 'Equal Time' Rule Doesn't Apply To Right Wing Radio (13)
09:24 Ron Wyden Is Begging His Colleagues To Stop Trying To Hand Trump A Censorship Weapon (13)
09:23 Palantir Sues Swiss Magazine For Accurately Reporting That The Swiss Government Didn't Want Palantir (14)
05:26 Trump FCC Demands 'Pro-America' Media Programming All Summer Long (35)
12:12 Administration Says DHS Can Demand Social Media Info From Legal Immigrants And US Citizens (28)
More arrow