More Sprint Merger ‘Synergies’ As T-Mobile Raises Wireless Rates

from the history-repeats-itself dept

Just recently we discussed a new report showing how U.S. wireless price competition effectively ground to a halt immediately in the wake of the Sprint and T-Mobile merger. Consolidating the U.S. wireless sector from four to three major providers immediately muted price competition, much like every credible academic, consumer group, and deal critic predicted. It also resulted in 9,000 layoffs.

As if on cue, T-Mobile last week announced it would, again, be raising prices on many legacy wireless plans, by as much as $2 to $5 a month. Like most American companies exploiting regulatory capture and muted competition to jack up quarterly revenues, T-Mobile tried to blame “inflation”:

“Costs and inflation have risen over the past decade; even with this small increase we still offer the lowest price versus AT&T and Verizon. Customers will still retain all their benefits and perks.”

But the merger didn’t just result in higher prices. T-Mobile’s uncarrier “benefits and perks” have gotten increasingly worse over time. And the company has nickel-and-dimed users in other ways as well, including various obnoxious new fees on postpaid and prepaid customers.

Employees I’ve spoken to also say the company is a shell of its former self under trash-taking CEO John Legere, something confirmed by spending all of five minutes on Reddit.

Granted this is how telecom industry mergers always go. The two merging companies will promise the sun, sea, and sky in exchange for regulatory approval, insisting consolidation will somehow result in amazing new synergies, robust competition (?), new jobs, and various other benefits. The business-centric press, focused largely on quarterly returns, will parrot these claims fairly mindlessly.

But after a few years of pretending nothing was going to change, prices inevitably climb, layoffs arrive, and overall product quality always deteriorates. At which point everybody in the process — from the revolving door regulators keen on getting future lobbying or think tank gigs to a lazy media disincentivized to follow up on whether pre-merger promises were true — repeat the process all over again having quite intentionally learned absolutely nothing from the experience.

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Comments on “More Sprint Merger ‘Synergies’ As T-Mobile Raises Wireless Rates”

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17 Comments
Anonymous Coward says:

“Costs and inflation have risen over the past decade”

I thought inflation was (supposed to be) a measure of increasing costs, is this a Freudian slip on their part?

There are increasing costs but from what I have read those increasing costs do not explain the entirety of the increases in prices. Some people are referring to this as greedflation.

Anonymous Coward says:

Re: Re: Re:

It’s not, though.

The base cost is affected by inflation. They are connected but discrete.

Is price gouging occurring? Of fucking course. It’s a natural result of our economy’s elevating of quarterly profits above literally all else, combined with half a century of deregulation.

That doesn’t change the fact that this particular gripe about verbiage is quite literally nonsensical.

Anonymous Coward says:

Re: Re: Re:2

hypothetical: A business raises their price for their product in order to cover increased cost of material, this is standard operating procedure. But then, in addition, they increase the price in accordance with the published CPI claiming this is due to inflation. How is this not double dipping, or more precisely, gouging or even fraud.

Anonymous Coward says:

Re:

I think what they mean is “our employees and suppliers are demanding more money” and also “it’s easier for a customer to afford the rates, because their money has decreased in value”. In principle, it’s kind of sensible to mention both, because phone and internet costs are only like 5% of “inflation” but the employees want 100% wage-adjustment.

But telling customers that they shouldn’t feel so bad about the increases, because their money is losing value anyway… that’s probably not a great P.R. move. I expect people will find it more “tone-deaf” than helpful.

Anonymous Coward says:

Re: Re:

“employees want 100% wage-adjustment”

In agreement with most of your post, that claim however is bit over the top.

AFAIK, a living wage is what is being requested. Essential employees are not seeking to purchase a super boat or a private island, they would like to be able to afford food and shelter. For some this means a 100% increase. One hundred percent of diddlysquat is still diddlysquat .

Anonymous Coward says:

Re: Re: Re:

Sorry about being unclear. By “100% wage-adjustment”, I mean that they want an annual cost-of-living adjustment equal to at least 100% of the annual CPI increase. In other words, they want their pay to keep up with inflation, not to double (well, they may want that, but they’re not demanding it in any organized and official capacity).

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