Elon Whines That He’ll Give Away NPR’s Twitter Account If They Won’t Start Using Twitter Again
from the that's-not-going-to-win-any-more-trust dept
It’s truly incredible what a childish person Elon Musk can be. As you’ll recall, he thought it was the funniest thing in the world to misleadingly label NPR as “state affiliated media,” a label that had been previously reserved for media organizations that were voices of the state, rather than independent. He did it because one of his nonsense peddler followers made some joke about NPR being state-affiliated media, and in typical Elon fashion, rather than looking into any of this or understanding the reasons why the “state-affiliated media” labels existed, thought it would put NPR in its place to put the label on them as well.
After people finally talked to him about it, he changed the label to “government funded” and when people still pointed out how misleading and problematic all this was, he quickly dropped the labels for NPR… but also from the organizations for which the “state-affiliated media label” had served a purpose: government mouthpieces like RT, Xinhua News, and others.
So, in typical fashion, Elon made a rash non-sensical decision that undermined a useful tool, then haphazardly tried to fix things, made a mess of it, and closed it out by completely ruining a perfectly reasonable and helpful program.
Notably, a new study from DFR Lab found that at the end of March, just before all this went down, Elon’s Twitter had clearly taken some sort of behind the scenes policy change to make the Twitter accounts of government propaganda mills from Russia, China, and Iran get more attention, suggesting that the attack on NPR, the BBC, and the CBC were not so random, but rather cover for helping authoritarian propaganda mills.
Some Russian, Chinese, and Iranian state media accounts which Twitter had previously labeled as “government-affiliated” were hemorrhaging followers in the months prior to this policy update, then experienced rapid gains after Twitter instituted the change. While multiple factors could contribute to these accounts’ growth trajectory, but the sudden, simultaneous increase in followers per day after a period of decline indicates platform-wide algorithmic change around March 29.
The results are pretty stark, and quite clear. Here, for example is the chart showing that Russia’s RT main Twitter account had been losing followers, and then suddenly shot upwards:

The Iranian PressTV also has a clear increase:

Kinda eye opening.
Of course, in the midst of this nonsense, NPR (among others) made the easy call to leave Twitter. The reasoning given by NPR CEO was not just the labeling, but that “I have lost my faith in the decision-making at Twitter… I would need some time to understand whether Twitter can be trusted again.”
Musk does not seem to comprehend the amount of trust he’s completely squandered. So, he seemed to assume that after he wiped away the “state-affiliated” and “government funded” labels, that NPR would just return to Twitter.
When that didn’t happen, he just emailed NPR tech reporter Bobby Allyn — who had originally educated him on why calling NPR “state-affiliated” was wrong — to ask why NPR hadn’t returned and threatening to give the @NPR handle to someone else:
In an unprompted Tuesday email, Musk wrote: “So is NPR going to start posting on Twitter again, or should we reassign @NPR to another company?”
Considering that NPR’s key point was that Musk’s random whims make the entire company untrustworthy, this… seems unlikely to rebuild the kind of trust that John Lansing was seeking.
Allyn pointed out to Musk that Twitter’s existing rules say they don’t consider an account dormant so long as people keep logging into it (i.e., it’s not dormant only if you’re not tweeting) and Musk made up some new policies, and did his typical misunderstanding everything schtick:
“Our policy is to recycle handles that are definitively dormant,” Musk wrote in another email. “Same policy applies to all accounts. No special treatment for NPR.”
Except that NPR wasn’t asking for “special treatment.” Indeed, this whole stupid affair is only happening because Elon Musk singled NPR out for “special treatment” in an attempt to curry favor with his dumbest fans, and now is mad that he’s facing the consequences of his own actions.
Also, again, Twitter’s policy is clearly stated that the removal of an account for being dormant means not just no tweeting, but not logging in to the site. NPR’s account is not dormant by Twitter’s own terms. So, again, if Musk is threatening to take away NPR’s account for not breaking the rules, he’s again singling them out for “special treatment,” this time because his ego is hurt that NPR left and has no desire to come back.
Of course, it’s hard to see how this builds any trust at all. As we noted earlier today, we’re also leaving Twitter. Elon Musk has taken a site that used to provide value for the media and thrown it all away. Things won’t get better until he actually takes responsibility for how often he’s fucked stuff up, and admits that his own actions are the root cause. That seems unlikely, and thus Twitter will continue to crumble.
Filed Under: account removal, elon musk, labeling, special treatment, state affiliated media
Companies: npr, twitter


Comments on “Elon Whines That He’ll Give Away NPR’s Twitter Account If They Won’t Start Using Twitter Again”
(That’s real, BTW; it’s the last line in the NPR article linked in the story. Just thought I’d clarify since it’s increasingly difficult to tell the difference between satire and Musk’s actual behavior.)
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JFC, he really is a child.
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How did NPR miss the opportunity to reply with a poop emoji, instantly elevating them to god tier status?
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Public Relations.
Also, leaving gives the same effect.
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If they thought acting like a fifteen-year-old qualified as “god tier status”, they’d probably be getting along with Musk a lot better right now.
How is this not extortion?
Can anybody explain to me how this isn’t extortion? “Nice reputation you got there NPR, be a shame if anything happened to it.”
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It’s merely the reputation on Twitter and thus entirely a consequence of the choices of how to run the company. And frankly, Elon Musk is taking proper care to ensure that ruining a company’s reputation on Twitter does not reflect on the company’s reputation in the real world.
It’s like ruining someone’s reputation on OAN. Not much to be heard from outside the tiny echo chamber.
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It’s probably not extortion, but if he really does give it away and the new owner starts posting awful stuff, it’ll probably make for a slam-dunk trademark lawsuit from NPR.
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You can’t trademark the simple acronym. It would depend on how much the new owner pretended to be the real NPR and even then, I guess the current protections for parody would apply? (IANAL)
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You can get a trademark for just about anything. Ohio State University has a trademark for the word “The”…
Protections for parody apply to copyright infringement not trademarks.
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Breaking the law is only illegal if you don’t have enough money to buy a judge or six. (See also the inverse relationship between income and likelihood of being tax audited.)
And that’s hilarious, considering all the time Elon has spent whining about legacy news outlets and such. You’d think he would be happy that NPR has chosen to leave Twitter—more room for “innovators” in the field, amirite? 🙃
On a different note
Richard Stallman at times chose to describe his role in the GNU project as “Chief GNUisance”.
It would appear that in that spirit, Musk would deserve the moniker of “Ultimate Twit”. I think “Ultimate” is appropriate here because as opposed to the GNU project, it would not appear that anything will be left of Twitter by the time Musk cedes control.
Distrust is a kind of trust.
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That’s putting the ol’ postmodernist philosophy degree to work.
This could be a popcorn moment
Knowingly creating confusion with a trademarked name.
That should help with Twitter’s advertiser woes. “Do what we want or we’ll give your brand account to someone else” is just the thing companies like to see to build trust and inspire confidence.
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The National Potato Roasters are going to be happy.
What will the next whine be, that companies are abandoning Twitter rather than pay to use the API tp post?
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Since he’s already back-tracked on taking away free API access to things like weather services, that sounds like a good guess. Maybe something about how they’re not grateful enough that he’s allowed them to use it free, or a threat to take it away again in a few months if they don’t start paying instead.
Well, I guess it’s ok for anyone to make any sort of account name and start posting under false pretense.
This will surely end well.
i also notice Musk didn’t say, “We’ll free up the handle.” He has a plot to actively reassign it, with the implied threat that “You won’t like it.” Not at all counting on 420 of his trolls to want to register it
Look at the graph axes for RT_com account. ~3.067 million at its lowest and ~3.084 million at its highest. That’s roughly 17,000 new followers, or a roughly 0.55% increase.
A drop in the bucket.
wait, so like. if he’s recycling “definitively dormant” handles….does that mean he’s going to recycle the handles of deceased celebrities? that sure is a policy
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After their copyright runs out. Don’t hold your breath.
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NPR holds copyrights on its works, wouldn’t it work the same for them if that was the case?
Re: definitively dormant handles
If they were really going to recycle accounts, shouldn’t realdonaldtrump be on the chopping block first?
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Not really because we now have a new “Lords and Peasants” system curtesy of Musk.
Really just proving their point there
‘If you won’t follow the rule I just made up I’ll give your account/account name to someone else’ is sure to inspire confidence and put to rest any silly concerns NPR had about Elon being a petulant, spiteful and untrustworthy person.
… perhaps Musk is simply using Twitter to perform operant conditioning experiments with users (including corporate and government users).
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You’re talking about the same guy who set up Twitter’s PR email to answer all emails with a poop emoji. He isn’t the 12D chess grandmaster that his fans want you to think he is.
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He’d make a formidable opponent in pigeon chess.
Elon Musk is Space Karen.
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Congratulations for being the 108694967004th person to make that joke in the last three months!
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Does he get a prize?
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Not just one, but two booby prizes!
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Under meme theory, a joke becomes funnier the more it’s told.
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How’s that working out for Elon Musk?
Genius
Twitter is like a Chinese finger trap and Musk can’t figure it out.
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Twitter is like a Chinese finger trap and despite all the warnings, Elon’s got it stuck on his penis and thumb. He’s now running through the streets yelling at people for laughing and screeching insults at people who offer to help.
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uh huh
he said penis
huh huh
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Again, NPR is clearly state-affiliated media.
BBC even more so. All your bitching is that you like NPR, which is worthless.
NPR was absolutely asking for special treatment.
And RT and others are gaining followers cuz Musk took off whatever shadowbanning was in place. Which is fine. Shadowbanning is pretty fucked. This really isn’t hard.
You are, essentially, pissed that labels and metrics are being applied fairly.
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Nah bro. Sloppy effort.
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…hallucinated nobody mentally competent, ever.
It’s always enjoyable watching rich manchildren discover they can’t bully people they don’t pay in the real world. Anyone who took the NPR handle would be continually mocked until it’s revoked and Elon does another tweetstorm where he claims he wasn’t owned, he owned NPR and the libs and the widespread mockery of his graphene thin skin shows how powerful he is. Take that, woke liberals!
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Opinion
Negative opinion is not good for anybody. You have described about the things that is somewhere missing something.
Musk’s relationship to Twitter users is like a domestic abuser’s relationship with his partner.
Do it already
Musk is prime evidence for getting rid of all billionaires. Make it physically impossible for ANY person to attain the wealth and status of “billionaire”. TAKE.IT.ALL. by any means necessary.
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I suppose you also approve of “cicil asset forfeiture” and “gas the rich” then?
We all agree that no one shoudl be that obscenely rich. Are we also willing to go the full nine yards then?
So Musk’s new rule that only applies to organizations he doesn’t like, is that you must Tweet and can’t use Twitter to only view the people you follow?
NPR should reply to Musk’s statement with a poop emoji.
good! the prick shud’ve left it alone!