Dish Cripples Hopper For ABC In Exchange For Internet Streaming Rights
from the tit-for-tat dept
Not long ago, Dish Networks introduced a new DVR called Hopper that tries something rather unique: it actually offers features that make users happy, such as the ability to automatically skip ads (something users were doing anyway). Once again claiming that giving consumers what they want would destroy the TV universe as we know it, broadcasters quickly responded by suing Dish and claiming that Hopper’s ad-skipping technology violated copyright. The cases haven’t been particularly successful for broadcasters, who’ve found themselves swatted back by the courts on several key issues.
Now Dish has struck a new long-term programming deal with ABC that will lock down Hopper’s ad-skipping technology so it can’t be used on new episodes until three days after they air. In exchange, ABC will immediately agree to drop their lawsuit against Dish. It’s unfortunate that Dish chose to buckle and make Hopper less useful to consumers, and restricting functionality only acts to make the TV viewing experience even more fractured and confusing than it already is. Which content will ad-skipping work on? Which online streaming service has locked down the exclusive contract for content I enjoy?
On the other hand, a statement by Dish indicates that the company didn’t walk away empty handed; they appear to have used ad-skipping as leverage to get broader licensing for an online TV service that may or may not ever launch:
“The extensive and expanded distribution agreement grants DISH rights to stream cleared linear and video-on-demand content from the ABC-owned broadcast stations, ABC Family, Disney Channel, ESPN and ESPN2, as part of an Internet delivered, IP-based multichannel offering.”
As we’ve covered at length, the highway of Internet TV innovation is littered with countless corpses of failed Internet TV efforts, none of which could secure the licensing rights to make their ambitions work. While it’s important that Dish has secured some Disney licensing rights, it’s ridiculous that the company had to make useful hardware less useful in order to do so. Still, in a statement Dish CEO Joe Clayton slathered ABC with a heaping helping of platitudes:
“The creation of this agreement has really been about predicting the future of television with a visionary and forward-leaning partner. Not only will the exceptional Disney, ABC, ESPN entertainment portfolio continue to delight our customers today, but we also have a model from which to deliver exciting new services tomorrow.”
Yes, nothing quite says visionary like suing over a feature that simply helps consumers by automating something they were already doing. If Dish strikes similar deals with their new “forward-leaning” broadcast friends we’ll never see the lame broadcast argument that ad-skipping violates copyright truly tested in court, preventing useful precedent for future cases. In that sense, Dish struck a short term deal they find useful, while potentially harming innovation long term.
As for this all being worth it because of Dish getting online streaming rights, we can’t see the deal specifics, so it’s unclear what kind of obnoxious restrictions ABC placed on the streaming content to prevent Dish’s over the top service from being truly disruptive (like broadcasters have done repeatedly with Hulu). There’s also nothing that guarantees other broadcasters are willing to follow suit with similar deals, since most of them remain utterly terrified of over the top (OTA) TV. A Disney-only online streaming service would be highly limited, and all consumers got in exchange was a DVR that does less than it did before. Visionary, indeed.