Network TV Execs Discover What Pirates Always Knew: Making Stuff Available Online Is Good Marketing
from the wait,-what? dept
Want to understand just how tone deaf and clueless the legacy entertainment industry players are these days? It appears that network TV execs have just discovered the brilliant idea of using the internet to pre-release TV shows in an effort to build up buzz and an audience who will watch the full series. The stunning thing here is that these are the very same companies who go absolutely ballistic if their works get “leaked” early online — and insist that criminal penalties are needed to stop this kind of action. It’s really quite amazing how these execs are coming to the same conclusion that pretty much every internet user came to years ago: just make the damn stuff available. Instead, they’re acting like it’s some big revelation:
The networks have embraced the idea — originally hatched by cable networks — of introducing initial episodes of their shows through other distribution outlets like YouTube before they have their premiere on their own schedules.
Yes, the same YouTube that Viacom is still trying to sue out of existence. The same YouTube that supporters of PIPA and SOPA still insist is really a den of “piracy” from which Google unfairly profits.
So, here’s a simple question: How much are these networks paying YouTube/Google for the use of YouTube’s software, bandwidth and audience? Nothing? Damn those TV networks… just wanting all that stuff for free. But, more to the point, if laws like PIPA and SOPA were put in place a few years ago, the networks wouldn’t even have a YouTube to do this. This is what’s most stunning about all of this. They seem to think that they’ve come up with something brilliant and new here, when this is all that “pirates” were doing earlier: putting stuff online to make it accessible. When “pirates” do it, it’s theft? And when companies do it, it’s some brilliant marketing scheme? How’s that work?