Netflix: We're Sorry About The Huge Price Increase, So, Uh… Qwikster!
from the two-for-the-price-of-two! dept
Reed Hastings is very sad. I know, because today I got a very somber email from the Netflix Co-Founder and CEO (also posted here). He’s sad about the very negative reaction of Netflix subscribers to the recent fee increase. He’s also sad about something called “Qwikster” and red envelopes.
I was going to write up a post analyzing the causes of Mr. Hastings’ sadness and how he plans to make things right, but then I saw this:
Frankly, I really don’t understand the point of this apology letter. If you’re not going to do anything to address the real cause of your (former) subscribers’ dissatisfaction, why even bother bringing more attention to the issue? Seems like when you say you’re trying to “make things right,” it might be a good idea to actually try to make things right, not worse.