How Turntable.fm Could Be Even More Awesome… And Make Everyone Money
from the a-man-can-dream dept
Recently, I commented on a post about the geo-blocking of turntable.fm, explaining my dream of an alternate universe in which such exciting platforms are embraced, not fought. The trolls can go ahead and lob their various accusations and names at me (I particularly like “lickspittle”) because Mike felt the idea needed more exposure, and invited me to turn it into a post. So, with some minor revisions, here is my turntable.fm fantasy:
The site grows. New features appear. Artists and labels embrace it. People like Thom Yorke and Trent Reznor show up on occasion in rooms where they take questions and engage the audience. Fans value this kind of intimate attention greatly, and the rooms quickly fill up with thousands of people, creating a lot of noise. Seeing a chance to monetize, turntable.fm builds a digital ticketing platform for shows with set capacities, so artists can host small intimate gatherings or huge free concerts. Record labels hold exclusive album launch parties on the site, with a full roster of their artists spinning tunes – with only a few hundred tickets available, they sell out fast and can pull impressive prices. Inside these rooms, the labels and artists unveil the first official downloads of the album, plus merchandise and early-sale concert tickets for the launch tour, through the integrated system that supports both list items and auctions.
In public rooms, a prominent but simple marquee scroller on the DJ table – styled to match the unique graphical feel of the site – also advertises merchandise, tickets and digital downloads. It does this automatically through affiliate programs, pulling results from Ticketmaster, Amazon and Bandcamp as artists come up on the queue, and also through a YouTube-like program that allows copyright owners to directly monetize their content and make more unique offerings. Users can opt to receive monthly newsletters with various offers based on the songs they played/liked that month as well.
Because the affiliate program cuts the performing DJ in for a small piece of sales once they reach a certain volume, some ambitious folk even try to make a career out of DJing on the site – and a handful succeed. They boast well over a million followers each, and are constantly courted by promoters to give exposure to new artists (a few sell out, and are rapidly abandoned). Others have used their popularity to promote their original work, converting their DJ-following into fans of their music, and RtB-ing them with Amanda Palmer-esque auctions on the virtual dancefloor.
The site sets the standard for social music, much fun is had, and money is made by all. Oh, and I can fucking use it from Canada.