Beastie Boys Embrace Many Different Platforms In 'Leaking' Own Album
from the having-fun-b-boy-style dept
More and more musicians seem to be recognizing that having a record leak is not a bad thing. Even as some artists decide to send leakers to jail — others are recognizing that it’s yet another opportunity to connect. The latest is the Beastie Boys, with their (long-awaited) latest album. There’s been a buildup over the past few weeks, with the band “leaking” stuff as they go. While I have a hard time believing the claims from the band that these leaks were not part of the “plan,” it really seems to have built up anticipation for the album. First the band offered up the single after it had already started to be found online:
This wasn’t really part of the plan, but since this track is out there we wanted to let you hear it here first, or maybe second. Enjoy
Of course, the band has also been promoting the combination half-hour movie/five minute music video thing they put together with more famous actors than any music video in the history of music videos. If you’re in the US (yes, I know regional restrictions suck, but I didn’t do it), you can watch the full video here:
Good people, unfortunately due to circumstances beyond our control, the ?clean? version of our new album, The Hot Sauce Committee pt 2 has leaked. So as a hostile and retaliatory measure with great hubris we are making the full explicit aka filthy dirty nasty version available for streaming on our site. We hope this brings much happiness, hugs, and harmony.
Once again, I have no idea if this particular strategy will work, but it’s always interesting to see how bands — new and old — look for better ways to embrace the internet.