The Emperor's New Paywall
from the that's-not-a-paywall dept
This is the Emperor’s New Paywall.
The NY Times isn’t robed in a paywall at all. It’s naked and simply wants people to believe it has a paywall, in the hope that some people will pay and that the masses won’t call them on it. Except unlike the Emperor in the fairy tale, you have to believe that the NYT management must recognize this, and is simply playing stupid in its interactions talking about this. It really seems to think that by playing stupid and pretending it really has a paywall, which is truly just a voluntary donation program, it will make people more likely to pay. And I’m sure some people will pay, but I can’t believe the numbers will be enough to move the needle. The thing that I still can’t understand is how it could spend all this time and money preparing for this and not add a single bit of additional value in this scheme. You would think that during those 14 months someone might have come up with a plan to add more value that was worth paying for, but it seems that they didn’t even consider that as a worthwhile option.