We've already expressed our bewilderment
at the NY Times' new paywall and the fact that it cost the company $40 million and took 14 months to build. Some are now reasonably asking what about the paywall could have possibly cost $40 million
The New York Times already had a credit card processing system for selling home delivery. It already had a database management system for keeping track of Web site registrants. What did they spend the $40-50 million on? A monster database server to keep track of which readers downloaded how many articles? They should already have been tracking some of that for ad targeting. In any case, a rack of database servers shouldn’t cost $40 million.
I'm guessing that some
of it involved user testing. The NY Times keeps trying to claim that it was its own users who told them this was the paywall they "wanted." But, still, between a ton of research, a bunch of programmers, some equipment... I'm having trouble figuring out how $40 million could have been wasted on this. Any help?