How Monetary Rewards Can Demotivate Creative Works
from the it's-the-link dept
Back in April, I wrote a post about Daniel Pink’s new book, Drive, in which he highlights the rather stunning amount of counterintuitive research that suggests that money can actually make people less motivated to do creative works. Since then, I got a copy of the book myself, but it’s in the stack with about five books that I want to get to before it, so I may not get to it for a while. However, a lot of folks have been passing around this great video of a 10 minute presentation that Pink did, which was then whiteboard animated. It’s really well done and fun to watch and basically summarizes the idea in the book:
And while it isn’t discussed in the presentation (and I don’t know if it’s discussed in the book), I wonder if the high monetary rewards in a “if you do this task, we’ll give you $x amount” manner actually has a strong cognitive cost. That is, the pressure to then do the task well in order to “earn” that money actually ends up causing a creativity cost that takes away from the output. When you’re just doing creative work for non-cash rewards, the pressure doesn’t feel quite as strong. When you put the dollar signs in, it adds mental costs, and those costs outweigh the cash rewards. It’s even possible, then, that the higher the cash reward, the greater the mental costs.
Related to all of this, Clay Shirky has also just come out with a new book, Cognitive Surplus (which isn’t yet in the pile on my desk, but probably will be soon) that builds on an idea that he’s talked about for years: about how all these claims that people doing stuff online for free is a “waste” totally misses the point. For the past few decades, people have devoted billions of hours to watching television. Yet, with the internet, rather than watching TV, they’re actually doing some creative work (sometimes for free). So when looked at in isolation, doing stuff for free may seem weird, when combined in the larger scheme of things as a substitute for mind-numbing TV watching, it’s actually a huge advancement.
Wired had the smart idea of having Shirky and Pink sit down and chat with each other, and they rehash some of these ideas, and how the concepts put forth in the two books seem to overlap. Moving people away from merely consuming content towards creating content leads to a huge boost in creativity and creative output — exactly what we’ve seen happening. And, it’s not because of monetary incentives — in fact, it’s often because of the exact opposite.
The more you think about it, the more this all makes sense, and the more you realize just how screwed up so many incentive structures are today, because so many people think that purely monetary incentives work best.