Apple Reminds Everybody That It Controls The iPhone Ecosystem
from the from-the-do-you-have-permission-for-that?-dept. dept
But this move is actually bigger than that: it’s Apple’s attempt to lock developers in solely to the iPhone. Steve Jobs claims “intermediate layers between the platform and the developer ultimately produces sub-standard apps and hinders the progress of the platform”, and they do — from Apple’s perspective. By requiring developers to use Apple’s tools and follow its rules, the hope is that developers will follow along blindly and develop first for the iPhone, since it’s currently the best monetized channel to market for them, and then will develop for other platforms later, if at all. The issue for Apple, though, is that it’s not competing in a vacuum. Everybody and their mother are opening app stores, with other major smartphone platforms like Android and BlackBerry building theirs into viable competitors for the Apple channel. And as the App Store continues to get flooded with apps and becomes more competitive (and it becomes more difficult for developers to earn a living there), its position at the top of the pile is far from assured. At that point, heavy restrictions on developers and the closed ecosystem becomes a real burden for the company, not a benefit.