Yes, Google Will Even Delete Its Own Employees' Sites From Google Index If They Screw Up
from the it-ain't-personal dept
Over the years, we’ve seen plenty of people get mad and sue Google over getting either dropped from Google’s index, or simply ranked really low on certain searches. And, of course, for some there are always totally unsubstantiated conspiracy theories about Google purposely “punishing” a company or individual it doesn’t like. To date, however, there’s been no evidence at all that Google acts in such a capricious manner when it comes to rankings. If the company did so, and it ever came out, the hit to Google’s reputation would be something fierce. It’s even more ridiculous when you consider that all of the accusations of such personal attacks seem to come from tiny companies — hardly any kind of threat to Google, anyway.
That said, if you want even more evidence that Google’s ranking decisions aren’t personal, but actually are based on what its system feels will give the best possible results, witness the story of Google employee Jason Morrison, who recently discovered that his own personal site had be delisted from Google. It actually took him a few weeks to notice this, but once he did, and dug into the issue (using Google’s public tool and his own site’s admin tools) he quickly realized that he had made a mistake that caused Google’s crawlers to believe that his site was no longer up.
Now, that certainly doesn’t preclude the possibility that Google takes revenge on sites it doesn’t like, but it’s at least more evidence that the ranking system really is pretty algorithmically focused — and even Google employees aren’t immune to being delisted for screwing up. If your site gets delisted from Google, it’s not personal.