Once Again: Making Search Results Better Isn't An Antitrust Violation
from the at-least-it-better-not-be dept
However, the company in that NY Times profile, TradeComet, still isn't satisfied, and has now sued Google for antitrust violations claiming that it purposely tried to destroy its SourceTool site (and, of course, it should come as no surprise that there's a Microsoft connection for all you conspiracy buffs). There are numerous problems with this argument. First, it was TradeComet that made the decision to rely almost entirely on Google to send it traffic. That was a strategic decision (and a bad one). Second, Google has every right to make its search results better, and getting spam-like pages out of sight is one clear way to do so. Third, it's almost laughable that Google would "target" SourceTool as a site to be "harmed." It's not like SourceTool was a threat to Google in any way. Fourth, even more ridiculous: since this was a search arbitrage play using Google's ads on the results page as well, Google was making money from sending traffic to SourceTool. All in all, it seems unlikely that TradeComet will get anywhere with this, other than making people think that it picked a really bad business model, almost entirely reliant on one channel partner, and then performed poorly for that channel partner. So Google isn't violating antitrust laws -- it's just doing business.