Blizzard The Latest To Kill Features, Call It An Upgrade
from the yeah,-that-doesn't-work dept
A bunch of folks have been sending in variations on the news that Blizzard has killed off LAN support for StarCraft II. The Buzz Saw points out that Blizzard seems to be taking the same old tactic of claiming that this removal of a feature is for the benefit of users, noting that this is “the best option to ensure a quality multiplayer experience.” However, the company also does admit that it was a “difficult decision” and that a larger part of the reason may have been to “safeguard against piracy.”
Either way, this seems like a move that’s designed to backfire badly. It’s all about taking away value, rather than adding value (or a reason to buy). LAN parties using StarCraft were a huge part of the appeal of the game — and even though there were many pirated versions out there, it’s part of what drove more people to buy the legitimate version. One thing that we’ve seen over and over again is that any business that focuses on “safeguarding against piracy” isn’t focusing enough on providing unique value to customers. It’s amazing that it still needs to be explained in this day and age, but you succeed in business by providing more positive value to customers, not in taking it away just because it doesn’t fit with your business model.