You have to keep in mind that the average person (i'd argue, the vast majority of people) does not want to play tech support or tinker with their gear. They want toasters...you plug them in and they just work. And with that being the case, they aren't going to put in the effort to go look for a seller of said screwdriver.
or my favorite - the thieves who tried to pull an ATM out of a wall by wrapping a chain around it, then to the bumper of their van which conveniently had the license plate on it....
From purely a marketing perspective, race/ethnicity can be useful because of exactly what you point out ... cultural differences! It's market segmentation; it's how you present your product to your target audience. But you have to know what your audience is to target your communications!
Otherwise, I'm totally with you... ethinicity, race, cultures... those lines are becoming more blurred over time. But this is a very slow process...
But remember that you're a more educated consumer... you understand the distinction between 3G and non-3G technologies and what that ad is actually saying.
Verizon is banking on the average consumer seeing the two maps, and going ... ZOMG, AT&T has no coverage!!! and switching providers based on gut reaction.
Chuck is back because the fans connected with the network directly AND through the major sponsor, Subway. They sent their Subway receipts to the network, made donations to the Subway's partner charity in the name of Chuck's main character, etc.
However, The Product influences The Customer. If your company (The Customer) sees more revenue from consumers (The Product) because of a direct correlation to a TV show, then they will continue to advertise with that show, that show will get funding from the network, and then the network will broadcast the show to The Product. Rinse and repeat.
To Mike's point - there are other shows out there that are making an effort to connect with fans, like the show Chuck on NBC, and their fanbase is responding in kind.
Example 1: The fanbase, via twitter and fan sites, got together on the night of the season finale, and purchased subs from Subway, dropped comment cards in the name of Chuck Bartowski (lead character) to Save Chuck. It also happened that the main character's actor, Zachary Levi, joined 400 fans at a Subway shop and made sandwhiches for everyone who came. (http://chucktv.net/2009/04/26/video-zac-plus-400-fans-go-to-subway/) You can't connect better with fans than by feeding them. ;-)
Example 2: The fanbase is streaming episodes of Chuck weekly until the new season begins. The cast sent a video thanks to the fanbase upon the 1 millionth stream.(http://chucktv.net/2009/09/11/video-chuck-cast-co-creator-say-thanks/)
The cast realizes that it was a bubble-show, and that 13 more episodes were ordered by NBC because of fans being creative and instead of only bombarding the network (a la Jericho and CBS) but also bombarding a major sponsor... and showing the major sponsor that their ad campaign is reaching the consumer. Here is a link to the announcement that the show was renewed because Subway signed on... http://chucktv.net/2009/05/19/breaking-nbc-officially-renews-chuck/
Plus, one can't discount how well WoW is doing in its current non-LAN-support format. Who's to say they aren't looking at that model very carefully because of its success??
Re: IANAL...
Sometimes, clients don't want to listen to reason....
Re: Kind of a waste...
You have to keep in mind that the average person (i'd argue, the vast majority of people) does not want to play tech support or tinker with their gear. They want toasters...you plug them in and they just work. And with that being the case, they aren't going to put in the effort to go look for a seller of said screwdriver.
Re: Re: Re: Device over user
I still have my first gen iPhone (bought October 2007), and have had zero need to replace my battery.
I suspect the theory is that you'll buy a new phone before you'll truly need a new battery.
Re: who gives a damn
+1
This.
Re: Re: Who would notice?
Chances are if we don't understand we are not the target market.
This.
The target market reads all the gossip rags and follows that type of stuff.... This is a brilliant strategy!
Re: One for the book of heroic failures along with..
or my favorite - the thieves who tried to pull an ATM out of a wall by wrapping a chain around it, then to the bumper of their van which conveniently had the license plate on it....
Re: Younger Generation's views?
From purely a marketing perspective, race/ethnicity can be useful because of exactly what you point out ... cultural differences! It's market segmentation; it's how you present your product to your target audience. But you have to know what your audience is to target your communications!
Otherwise, I'm totally with you... ethinicity, race, cultures... those lines are becoming more blurred over time. But this is a very slow process...
the beginnings of streisand effect...
By suing, this put Jessica Seinfeld's cookbook even MORE on the perverbial consumer map! I'll be putting Mrs. Seinfeld's book on my Amazon wish list!
Re: Re: Re: Re:
Dark Helmet: 2 AnonyCoward: 0
Re: People need a thicker skin...
But remember that you're a more educated consumer... you understand the distinction between 3G and non-3G technologies and what that ad is actually saying.
Verizon is banking on the average consumer seeing the two maps, and going ... ZOMG, AT&T has no coverage!!! and switching providers based on gut reaction.
Re: Re: Re: Re: I don't see anything wrong with this...
"Unfortunately, if she's been with you for six years of calorie counting, she's too emotionally damaged to stand up to you at all."
Ding. You hit that nail right on the head.
Re: Re: get the names right in your article
I think it's 105.7 "The Fan" an FM sports talk station.
Re: Re: Re:
oops. failed to login. The above post is from me about the Truth being somewhere in the middle is from me.
ESPN's web columnists have been doing this for years... Good luck to the NFL to shut THEM down...
Re: Re: That's too bad.
Or my current favorite: "The difference between genius and stupidity is that genius has its limits." - Albert Einstein
Re: it's not sunny in nyc
Chuck is back because the fans connected with the network directly AND through the major sponsor, Subway. They sent their Subway receipts to the network, made donations to the Subway's partner charity in the name of Chuck's main character, etc.
Re:
There is no doubt in my mind this is true.
However, The Product influences The Customer. If your company (The Customer) sees more revenue from consumers (The Product) because of a direct correlation to a TV show, then they will continue to advertise with that show, that show will get funding from the network, and then the network will broadcast the show to The Product. Rinse and repeat.
To Mike's point - there are other shows out there that are making an effort to connect with fans, like the show Chuck on NBC, and their fanbase is responding in kind.
Example 1: The fanbase, via twitter and fan sites, got together on the night of the season finale, and purchased subs from Subway, dropped comment cards in the name of Chuck Bartowski (lead character) to Save Chuck. It also happened that the main character's actor, Zachary Levi, joined 400 fans at a Subway shop and made sandwhiches for everyone who came. (http://chucktv.net/2009/04/26/video-zac-plus-400-fans-go-to-subway/) You can't connect better with fans than by feeding them. ;-)
Example 2: The fanbase is streaming episodes of Chuck weekly until the new season begins. The cast sent a video thanks to the fanbase upon the 1 millionth stream.(http://chucktv.net/2009/09/11/video-chuck-cast-co-creator-say-thanks/)
The cast realizes that it was a bubble-show, and that 13 more episodes were ordered by NBC because of fans being creative and instead of only bombarding the network (a la Jericho and CBS) but also bombarding a major sponsor... and showing the major sponsor that their ad campaign is reaching the consumer. Here is a link to the announcement that the show was renewed because Subway signed on... http://chucktv.net/2009/05/19/breaking-nbc-officially-renews-chuck/
Re:
Agreed. The university could have demanded that she pay the bill, and she'd have to get Warner to pay her.
Good for her!! A *good* story for once.
Cameras film every vehicle that drives through a toll booth on a highway... what's the difference?
(playing devil's advocate)
Re: Well, sort of
Plus, one can't discount how well WoW is doing in its current non-LAN-support format. Who's to say they aren't looking at that model very carefully because of its success??