Cash4Gold Apparently Threatening Bloggers With Defamation
from the that'll-work dept
Despite getting plenty of attention for its Superbowl ad that felt more like a late-night-TV cable ad, Cash4Gold hasn’t really been having a very good month. The company was caught when a representative (the company claims he was “acting independently”) offered cash to a blogger if he would take down a negative review. Then some sites, including Consumerist republished a list of “10 confessions” from a former employee, who described what appears to be somewhat questionable practices by the company — allowing it to live up to the letter of what it promises people, but not quite the spirit. The company, not surprisingly, denies all of this, and says you can’t trust a disgruntled former employee.
However, now it appears to be accusing folks who reposted even part of the Consumerist post with defamation. Allen Harkleroad writes in to let us know that after he wrote about the Consumerist article — basically linking to Consumerist and including just the opening paragraph of the original article, the company had its PR firm threaten him with defamation. You know that’s going to backfire.
What’s especially odd about this, however, is that on the company’s own blog they have reposted the same content in an attempt to refute it. That is the best way to respond to it. Threatening defamation charges is only going to serve to draw more negative attention to the company. Why wouldn’t the PR people direct bloggers to the company’s response instead?