Monty Python's Meaning Of Free: The Holy Grail Of Massively Increased Sales
from the and-that-is-the-speed-of-an-unladen-swallow dept
Last year, we wrote about Monty Python’s decision to put all its content online for free hoping that would drive people to buy more of its scarce goods — such as DVDs. And, as a bunch of you have submitted, it appears to have worked wonders. Monty Pyton’s DVD sales jumped an astounding 23,000% and are now the number 2 best selling item in the Movies & TV category on Amazon.com. Who was it that said “you can’t compete with free” again?