Can Yahoo, Microsoft, Google, AOL And News Corp Sit Down And Just Divvy Up The Internet Already?

from the thanks dept

Well, well, well. So, apparently, the earlier news about Yahoo using Google ads was just the appetizer to the more meaty story, which is apparently… well… that just about all the big name internet players are going to do a bit of horse trading to figure out who owns who in the end. There seems to be a lot of speculating in the WSJ article, but apparently step one is that Yahoo and AOL might merge their internet properties (something that’s been rumored before). That pairing would likely lead to Google taking over the ads (it already handles the ads for AOL and owns a stake of AOL). At the same time, the article reports that News Corp., once rumored to be a suitor of Yahoo until it vehemently denied the story, may actually be teaming up with Microsoft to make a joint bid for Yahoo. Who else did we leave out? Nobody?

Anyway, I stand my by original assessment of a potential AOL-Yahoo merger (“like trying to keep a wild animal from eating you by covering yourself with feces”), but honestly, this gathering of the big players should actually be seen as a huge opportunity for everyone else. Basically, the big boys are about to make a big mess, and there will be tremendous opportunities that spill out while they try to figure out what went wrong. People are just starting to realize that you don’t innovate by building up huge mega-corporations — you do it by being small and nimble. These megamergers are going in the wrong direction and will open up huge opportunities for small, quick firms that think big.

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Companies: aol, google, microsoft, news corp, time warner, yahoo

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Comments on “Can Yahoo, Microsoft, Google, AOL And News Corp Sit Down And Just Divvy Up The Internet Already?”

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19 Comments
Anonymous Coward says:

Disclaimer: I’m not an expert

But it really seems a bit early to tell. The whole thing is a mess really.

And your assessment for some reason insinuates to me that Google isn’t doing well in your eyes. Or at least that they could be doing much better.

Still trying to figure out where I’m getting that from, could just be carry over from the tone of the article I suppose.

Nishi (user link) says:

What?

So your saying Google is going to lose out on stuff whilst this deal is being negotiated? Not quite seeing how you figure this. Out of Microsoft, Yahoo, and Google. Google is the only one whos shares have gone up in $. Yahoo, well they were screwed anyway hence the first bid to buy them out was made from Microsoft. And now M$, after telling Yahoo that they had no other options but to sell to them are trying desperatly to fix their oversight. I hope Yahoo makes the deal with AOL + Google. M$ has to much power as it is.

Mike (profile) says:

Re: What?

So your saying Google is going to lose out on stuff whilst this deal is being negotiated? Not quite seeing how you figure this. Out of Microsoft, Yahoo, and Google. Google is the only one whos shares have gone up in $. Yahoo, well they were screwed anyway hence the first bid to buy them out was made from Microsoft. And now M$, after telling Yahoo that they had no other options but to sell to them are trying desperatly to fix their oversight. I hope Yahoo makes the deal with AOL + Google. M$ has to much power as it is.

Of the group, Google is going to come out the best, no doubt about it. I’m not saying that Google is in trouble by any means. They’re probably gleeful that this whole thing is happening. But Google has started stumbling in some areas lately, and focusing on a big new merged competitor may get them to continue to take their eye off the ball.

Certainly, Google is the most likely to come out of this clean.

Iron Chef says:

Re: Re: What?

M$ has to much power as it is.
Yeah, that’s just what we need too.

So ya, your right. The same holds true for Yahoo and Jerry Yang. What’s he thinking? Yahoo is suddenly building an empire of advertising, development too.

I bet whoever cracks the egg first will win.

Recently, Yahoo said they would Overcome Google, create a website for the women demographic and to grow revenue to $8B by 2010.

This whole merger doesn’t make sense.

Iron Chef says:

To all those that are smarter than me...

Hey Genius… Thinking big gets you in trouble if it lacks vision for the future. Where will everything be in 5, 10 or 15 years?

So how will the customer benefit? Unfortunately, Ray Ozzie wouldn’t provide any concrete details. But a few past press releases, along with a new view of Intellectual Property, opening the books make it sound encouraging.

So what do you think?

Remember how AOL pulled Time Warner down? I would have thought they learned the first time.

I think the customer needs to hear from the new Chief Architect who is going to take Bill Gates’ place in a few months.

If Microsoft comes out and says Ray Ozzie says “Hey, Here’s what’s up, and here’s what we want to do, and here’s how it benefits the customer”, things won’t seem so clear as mud.

Until then, It’s just a series of news releases without the entire vision.

James (profile) says:

thinking big...

The circle comes around….

These megamergers are going in the wrong direction and will open up huge opportunities for small, quick firms that think big.

Google was one of those small companies that thought big. Now they are big and doing the same thing that happened to microflop. They dream of only getting bigger, without caring who the step on. 10 years down the road, we are going to have new players, new leaders, new innovation, but with it, new legislation to make it harder for the next generation thanks to the big players now.

Haywood says:

Aol = Idiot

Unless that perception can somehow be broken, I don’t see how anyone could benefit from teaming with AOL. I mean this is really ingrained. I had a very tech savvy instructor admit to having an AOL address, and the entire class was in disbelief, she had some lame explanation, but her street cred was shot. I spoke to my younger brother concerning my older brother & made the statement that he was becoming quite the hacker. His reply; I don’no, his email is still @AOL.

CV says:

While innovation is key to the growth of the internet, pull back all the layers and it all boils down to advertising reach. A fragmented internet is not what advertisers want. Advertisers and publishers need this wave of consolidation where a large percentage of internet users are concentrated amoung a slect few mega web entities. Once this happens you will see a new wave of advertising activity pour on to the web and that in turn will spur further consolidations.

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