How Many Video Sharing Sites Does Time Warner Need?

from the six,-apparently dept

Earlier this week, in commenting on Time Warner’s new push into online video we said that if efforts weren’t coordinated across its different brands then the company was even more screwed up than we thought. Well, Om Malik has a good rundown of the different plans, and it looks far worse than we could have imagined. All told the company has investments in or partnerships with six different online video firms, with both AOL and CNN using different services. Even Sports Illustrated has its own video plans that are separate from the rest of the company. It seems that after all these years since its disastrous merger, the company is no closer to unifying or leveraging its different brands. One of the few advantages a large integrated company has is the ability to achieve economies of scale. GE, for instance, can negotiate discounts with parts suppliers that its divisions couldn’t do on its own. A media company, like Time Warner, should take advantage of network effects by having its properties and brands work together — otherwise it might as well break up and let each division compete for itself, unencumbered by the massive bureaucracy that comes with such a big company.

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “How Many Video Sharing Sites Does Time Warner Need?”

Subscribe: RSS Leave a comment
Wire Cramped (user link) says:

wait a second...

Isnt Time Warner in a battle on the side of the RIAA? Arent they part of hunting down people for doing internet based media content?

Now is there some sort of conflict in interest here? I mean do they own any portion of any company that does something that they would sue over?

Makes me want to dig into that bloated ass company a little deeper!

Add Your Comment

Your email address will not be published.

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...